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The Evolving Role of Telco Cloud Marketplaces as a Route to Market for European SMBs

Publisher IDC
Published May 09, 2023
Length 5 Pages
SKU # IDC17920828

Description

The Evolving Role of Telco Cloud Marketplaces as a Route to Market for European SMBs


This IDC Market Perspective analyzes Vodafone and Telefónica Tech’s cloud marketplaces and comments on the SMB opportunity within these platforms. Multiple cloud marketplaces claim to provide European SMBs with platforms to efficiently discover, purchase, and manage cloud-based solutions. Multiple European telcos have pursued this opportunity and attempted to establish marketplaces targeting SMB customers. “As the use of cloud-based solutions including SaaS becomes more commonplace for SMBs, there is a growing opportunity for cloud marketplaces to serve as a platform in which customers can discover and procure solutions,” said Riccardo Barrai, research analyst, European Small & Medium Business & Startup Strategies, IDC. “However, running a marketplace comes with challenges, and among other things, technology vendors must ensure advanced tools and metrics are in place to deliver enhanced customer experience and measure the success of the platform.”

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
New Market Developments and Dynamics
Introduction
Industry Dynamics
Marketplace Examples
Vodafone
The AppDirect Platform
Target SMB Customer Base in the Marketplace
Telefónica Tech
Target Customer Base
IDC’s Point of view
SMB Opportunity
Learn More
Related Research
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