Report cover image

European Telcos Explore Super-apps to Get Closer to Consumers and Become Digital Services Providers

Publisher IDC
Published May 28, 2024
Length 7 Pages
SKU # IDC18822447

Description

European Telcos Explore Super-apps to Get Closer to Consumers and Become Digital Services Providers


This IDC Market Perspective highlights that European telco super-app announcements are oriented toward monetizing their services, accelerating their transition to new operating models, and addressing rapidly changing consumer behavior, thus creating a new role for them in a world reshaped by digital culture in which high-speed connectivity remains at the center."As technology continues to evolve and competition increases, European telcos are working to reinvent their value-creation formulae and reach out to individuals who increasingly embrace a new culture based on mobile digital interactions. By launching super-apps, telco rethink their mobile first-customer engagement, experiment with new business models, and strengthen their positions as digital service providers in the incoming digital immersive competitive scenario," said Daniela Rao, senior research & consulting director, IDC's European Telecoms.

Please Note: Extended description available upon request.

Table of Contents

7 Pages
Executive Snapshot
New Market Developments and Dynamics
The Super-App Telco Approach
Advantages and Disadvantages
Best Practices in Europe
EE Digital Platform
Orange Max it
My Proximus+ App
Advice for the Services Provider
Customer Experience is Key; Focus on User-Centric Design and Experience
Build a Diverse Ecosystem of Partnerships
Ensure Seamless Integration and Interoperability
Offer Data Privacy and Security Best Practices
Learn More
Related Research
Synopsis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us