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European Business Automation Services Providers: A Market Overview (Part 2 of 3)

Publisher IDC
Published Dec 22, 2025
Length 20 Pages
SKU # IDC20676913

Description

The European business automation services market has entered a transition from efficiency-focused tooling to intelligence-enabled operational transformation. This study, Part 2 of a series, describes how consulting firms, data-driven specialists, and pure-play automation boutiques are adapting their offerings to deliver end-to-end outcomes – from process discovery and governance to implementation and managed operations – while integrating generative and agentic AI into orchestration layers. As organizations scale AI-infused automation beyond pilots, success will depend on disciplined COE practices, measurable KPIs, and embedded governance to satisfy regulatory and audit requirements. For vendors and service providers, the immediate opportunity lies in packaging interoperable, compliant automation stacks with outcome-based commercial models that align incentives across the ecosystem.“In Europe’s automation economy, ecosystem orchestration has replaced technology dominance as the key success factor,” said Milan Kalal, senior research manager, European Automation Strategies, IDC. “Technology vendors that build multi-layered, trust-based partnerships – engaging consultancies for strategy, integrators for scale, and specialists for innovation – will capture disproportionate influence in enterprise automation road maps. The winning formula is open integration, shared value, and regulatory alignment. Those three pillars will determine which automation platforms become foundational components of Europe’s next generation of intelligent enterprises.”

Table of Contents

20 Pages

Executive Snapshot

New Market Developments and Dynamics

Vendor Profiles

1. The Big Four Consultants

EY

Case Study 1: U.K. Financial Institution — Enterprise-Wide Automation

PwC

Case Study 1: European Retail Bank — Intelligent Process Automation Transformation

Case Study 2: Government Agency — Workflow Automation and Service Modernization

2. The Data-Driven Specialist

EXL Service

Case Study 1: Insurance Underwriting — Generative/Agentic AI

Case Study 2: Financial Services — Agentic AI for Call Containment

3. Pure-Play and Niche Specialists

BP3 Global

Case Study 1: Life Sciences — Transforming Compliance Monitoring with AI

Case Study 2: Enterprise — Unifying Human and Digital Workforces

Novatio Solutions

Case Study 1: Home Healthcare Provider — Revenue Cycle Automation

Case Study 2: IT Firm — Purchase Order Automation

Roboyo

Case Study 1: Hospitality Group — Agentic Contract Migration Automation

Case Study 2: Govt. Healthcare Agency — Enterprise Orchestration and Agentic AI for Invoice Processing

Virtusa

Case Study 1: Insurance Provider — Claims Processing Automation

Case Study 2: Financial Services — GenAI Accelerates Digital Capabilities

Xebia

Appian Partnership

OutSystems Partnership

Salesforce Partnership

Case Study 1: Global Pharma — Accelerating Application Delivery

Case Study 2: Insurance Provider — Streamlining Customer Service Operations

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