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Customer Data Influences on Content Marketing and the Customer Experience

Publisher IDC
Published Mar 21, 2023
Length 12 Pages
SKU # IDC17828228

Description

Customer Data Influences on Content Marketing and the Customer Experience

This IDC Perspective explores the challenges and opportunities in collecting, using, and sharing customer data within the context of a content marketing strategy. Customer data platforms offer a central location to house and manage all data types that go into the unified customer profile. It allows marketing teams to align personalized content with the customer journey and have a direct impact on improving the customer experience."Direct consumer data sharing with the business is about providing a secure experience with a brand they trust and establishing a value exchange for the privilege of using their digital identity to create a positive experience," states Marci Maddox, research vice president of Persuasive Content and Digital Experience Strategies at IDC. "Managing first-party data effectively in a scalable way requires the right tools, like a CDP, and a content marketing strategy that becomes more than just managing the customer relationship — it becomes a way of managing the customer data relationship at scale."

Please Note: Extended description available upon request.

Table of Contents

12 Pages
Executive Snapshot
Situation Overview
Digital Transformation for Marketing and Creative Teams
Customer Experience Priorities
Content Marketing Strategy
Content Evolution
Customer Data Platforms
B2B Content with B2C Experiences
Data-Driven Content
Collection and Protection
Connecting and Sharing Data
Applying Data to Content Strategies
CDPs for Personalization
Data Privacy and Brand Trust
Shoppable and Influencer Content
Social Commerce and Shoppable Content Marketing
Influencer Marketing
Content at Scale
Activating Customer Data for Dynamic Content
Advice for the Technology Buyer
Learn More
Related Research
Synopsis

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