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Creating Customer Resiliency Through Lifestyle-Based Super Apps

Publisher IDC
Published Jan 31, 2022
Length 12 Pages
SKU # IDC16967782

Description

Creating Customer Resiliency Through Lifestyle-Based Super Apps

This IDC Perspective looks at how consumer lifestyle activities are converging via super apps and examines how these apps generate customer resiliency and how organizations can develop the technology capabilities to enable a super app ecosystem or to participate in one. To benefit from increasing volatility and customer shifts in the digital-first world, organizations need to be more resilient in attracting and retaining their customers and be more agile in shifting products and services along with the market."Lifestyle-based super apps have benefited from the pandemic due to being more resilient in shifting to changing customer consumption. Along with the growth of the digital-first economy, we expect more super apps will scale and play a dominant role. Organizations must think about how to participate by either evolving their current business model into a super app or by participating in a super app ecosystem," says Lawrence Cheok, senior research manager, Future of Customers and Consumers at IDC.

Please Note: Extended description available upon request.

Table of Contents

12 Pages
Executive Snapshot
Situation Overview
Business Model Innovation Is Key to Customer Resiliency
Consumer Lifestyle Activities Are Converging Through Super Apps
Super Apps as a Business Model
Super Apps Value Propositions That Generate Customer Resiliency
Business Focus Must Shift to Enable Continuous Engagement, Usage, and Trust Accumulation
Shift in Super Apps' Business Focus Requires New Technology Capabilities
Participation in Super App Ecosystems
Advice for the Technology Buyer
Learn More
Related Research
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