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Bridging the Gap: The Missing Piece in Managed SSE Providers’ Market Messaging

Publisher IDC
Published Mar 31, 2025
Length 7 Pages
SKU # IDC19899490

Description

This IDC Market Perspective explores the missing elements in market positioning, emphasizing the role of service providers in solution fitment, transition management, and continuous optimization. Many managed SSE service providers focus their market messaging on solution capabilities while overlooking the strategic and operational challenges that customers face during SSE adoption. As organizations increasingly seek consulting-driven SSE engagements, providers must shift from a technology-centric to an outcome-driven approach to differentiate in the market.“The success of SSE deployments is not just about the technology, it’s about ensuring the right fit, a smooth transition, and continuous optimization. Managed SSE providers that shift their messaging from solution features to business outcomes will build stronger customer trust, accelerate adoption, and establish themselves as long-term strategic partners,” said Yogesh Shivhare, research manager, MDR and Managed Security Services.

Table of Contents

7 Pages

Executive Snapshot

New Market Developments and Dynamics

The Market Messaging Gap: Overemphasis on Solution Capabilities

The Growing Need for Consulting in SSE Deployments

The Hidden Challenges That Managed SSE Can Solve

SSE Solution Fitment: Avoiding Overengineering and Under-Scoping

Reducing Business Disruption During SSE Migration

The SSE Operationalization Challenge

Advice for the Services Provider

The Competitive Advantage in Strategic Positioning

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Related Research

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