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Brand Trust and the Future Consumer

Publisher IDC
Published Mar 15, 2024
Length 4 Pages
SKU # IDC18629810

Description

Brand Trust and the Future Consumer


This IDC Market Perspective looks at consumer brand sentiment in the United States. It ranks the key attributes of consumer brands that influence sentiment, highlights how U.S. consumers view leading technology brands, and assesses the impact of generational differences on sentiment."Generational differences are a key component of brand sentiment," said Greg Ireland, research director, Future Consumer Agenda at IDC. "Younger adult consumers, particularly within the Gen Z cohort, have dramatically different opinions of leading digital native, social media, and legacy brands."

Please Note: Extended description available upon request.

Table of Contents

4 Pages
Executive Snapshot
New Market Developments and Dynamics
Key Attributes
Overall Opinions of Selected Leading Brands
Generational Differences
Advice for the Technology Supplier
Learn More
Related Research
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