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Five Best Practices for Driving SaaS Renewals Through Partners

Publisher IDC
Published Mar 31, 2023
Length 6 Pages
SKU # IDC17840638

Description

Five Best Practices for Driving SaaS Renewals Through Partners

This IDC Market Perspective analyzes partners' role in driving software-as-a-service (SaaS) renewals among customers. Advice given in this document is intended to help vendors to develop their own SaaS renewal strategies by leveraging the strength of their partner ecosystems."Partners can play an important role in driving SaaS renewals among customers. Partners with deep customer relationships and/or industry-specific expertise carry significant customer influence and could be best placed to drive vendor renewal activity. Vendors should consider evaluating their existing incentive stacks to ensure partner rewards map onto customer value and renewal activity."

Please Note: Extended description available upon request.

Table of Contents

6 Pages
Executive Snapshot
New Market Developments and Dynamics
The Role of Partners in the SaaS Renewal Process
Best Practices for Driving SaaS Renewals Through Partners
Best Practice #1: Differentiate Between Easy and Hard Renewals
Best Practice #2: Identify Personas Within the Enterprise Involved in or that Influence Renewal Decisions
Best Practice #3: Track and Optimize Renewals with Distribution and Automated Management
Best Practice #4: Motivate Partners with Flexibility in Rewards and Incentives
Best Practice #5: Emphasize Service-Attach Opportunities
Advice for the Vendor community
Develop Systems and Processes to Differentiate Between Easy and Hard SaaS Renewals
Understand Which Stakeholders at a Customer Level Are Involved in and Influence Renewal Decisions
Leverage Distribution and Automated Management Processes to Track and Optimize SaaS Renewals
Conclusion
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Related Research
Synopsis

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