This IDC Perspective discusses how the rise of AI is transforming data management, becoming integral to enterprise IT strategies by enhancing productivity, innovation, and transformation. Organizations are leveraging AI technologies like machine learning, deep learning, and agentic AI to automate data processes, boost efficiency, and enable autonomous operations. Key focus areas include productivity, responsible AI, and agentic AI, with an emphasis on balancing short-term gains with long-term strategic planning. Effective data management, governance, and AI readiness are crucial for maximizing AI's potential, requiring robust data infrastructure, workforce upskilling, and treating data as a product to drive innovation and decision-making. "Rapid innovation in AI technology is driving change in the data management market; it is a critical component of organizational strategies, driving efficiency, innovation, and transformation across industries." — Marlanna Bozicevich, research analyst, Data, Analytics, AI, and Automation, IDC
Executive Snapshot
Situation Overview
The State of Play with AI in Data Management
AI for Data and Data for AI
AI for Data
Data for AI
AI Data Readiness
Advice for the Technology Buyer
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