This IDC Market Note discusses Anaplan's Connect event. The event showcased significant product innovations and strategic updates, emphasizing a $500 million investment in AI-driven business planning. Key launches included applications for segmentation, scoring, merchandise financial planning, and integrated business planning, enhancing agility and intelligence in resource allocation and territory planning. Anaplan's shift from sales performance management to revenue performance management aims to optimize customer lifetime value and profitability. The event underscored the industry's move toward continuous planning, enabling organizations to adapt swiftly to market changes using real-time data and AI insights.
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