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Adobe Summit: Commerce Optimizer and the Path to AI Enablement in the Adobe Commerce Ecosystem

Publisher IDC
Published Apr 22, 2025
Length 8 Pages
SKU # IDC19991540

Description

This IDC Perspective discusses Adobe Summit 2025 that featured announcements representing a significant evolution in the vendor's commerce capabilities, particularly in AI-driven personalization and optimization. While the full vision won't be realized until late 2025, the road map is compelling for organizations seeking to transform their digital commerce experiences.Adobe's 2025 commerce strategy outlines a structured path for enterprises to modernize digital selling through a modular stack that combines performance optimization, SaaS scalability, and AI-native capabilities. The interplay between Adobe Commerce as a Service, Commerce Optimizer, and Agentic AI tools reflects a deliberate effort to reduce friction in transformation while advancing toward intelligent, adaptive digital experiences."The combination of Commerce Optimizer and Adobe's agentic tools enables organizations to incrementally infuse AI into their commerce workflows. This supports a more pragmatic transformation path that aligns with internal capabilities and risk thresholds," says Heather Hershey, research director of Worldwide Digital Commerce Strategy at IDC.

Table of Contents

8 Pages

Executive Snapshot

Situation Overview

Understanding Adobe's Commerce Ecosystem

Commerce Optimizer and the Path to AI Enablement in the Adobe Commerce Ecosystem

Commerce-Relevant AI Agents and Applications

Critical Observations from Tech Buyers Since the Event

Strategic Considerations for Tech Buyers

Advice for the Technology Buyer

Immediate Actions

Strategic Planning

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Related Research

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