Adobe Summit: Commerce Optimizer and the Path to AI Enablement in the Adobe Commerce Ecosystem

This IDC Perspective discusses Adobe Summit 2025 that featured announcements representing a significant evolution in the vendor's commerce capabilities, particularly in AI-driven personalization and optimization. While the full vision won't be realized until late 2025, the road map is compelling for organizations seeking to transform their digital commerce experiences.Adobe's 2025 commerce strategy outlines a structured path for enterprises to modernize digital selling through a modular stack that combines performance optimization, SaaS scalability, and AI-native capabilities. The interplay between Adobe Commerce as a Service, Commerce Optimizer, and Agentic AI tools reflects a deliberate effort to reduce friction in transformation while advancing toward intelligent, adaptive digital experiences."The combination of Commerce Optimizer and Adobe's agentic tools enables organizations to incrementally infuse AI into their commerce workflows. This supports a more pragmatic transformation path that aligns with internal capabilities and risk thresholds," says Heather Hershey, research director of Worldwide Digital Commerce Strategy at IDC.