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Adobe Summit 2025: Agentic Experience Orchestration

Publisher IDC
Published May 16, 2025
Length 12 Pages
SKU # IDC20031092

Description

This IDC Perspective summarizes Adobe's many product and partnership announcements at its Adobe Summit 2025 conference. "Adobe has embraced AI for many years, and its aggressive implementation of GenAI and agentic AI across its product lines builds on a long history of AI and machine learning development," said Gerry Murray, research director of IDC's Enterprise Marketing Technology service. "Adobe can bring creative and marketing operations together within a seamless data and automation infrastructure that no other company can provide, which will enable global brands to accelerate their content supply chains to keep up with the burgeoning use of AI to guide buyers through their discovery, evaluation, and selection processes."

Table of Contents

12 Pages

Executive Snapshot

Situation Overview

Announcements from Adobe Summit 2025

Agentic Experiences

Agent-Based Applications

Agentic Infrastructure

AI and Agentic Workflows Take Center Stage

Advice for the Technology Buyer

Agentic Experience Orchestration

AI Readiness

Connecting Agentic Technology to Strategic Business Needs

Customer Data and Analytics

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Related Research

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