This IDC Market Note reviews and assesses some key enterprise-focused takeaways from AWE 2025, which was held in California in June and attracted >5,000 attendees."It was clear at AWE that a race is on to create AI- and XR-enabled 3D maps of the real world, and that expectations are high that AR glasses will have a breakout moment by 2027." — Lewis Ward, research director, XR, Gaming, and Interactive 3D Software, IDC
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