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AI Text Generation Solutions for SMB Marketers

Publisher IDC
Published Jul 17, 2025
Length 8 Pages
SKU # IDC20204666

Description

This IDC Perspective discusses how, for SMB marketing teams, AI text generation tools unlock faster, more scalable, and cost-effective content creation — crucial for competing with limited resources. These tools help small teams produce high-quality, on-brand content quickly, enabling faster campaign launches and more agile responses to changing market conditions. By automating much of the writing process, SMBs can maintain a steady flow of content across multiple channels without stretching their staff too thin. In addition, many AI solutions support multi-language and regional customization, helping SMBs create relevant, timely campaigns that resonate with diverse audiences."Generative AI is transforming how SMBs approach content — but success takes more than just plugging into a consumer tool. To truly scale high-quality, brand-aligned marketing, small businesses need purpose-built solutions that fit their workflows, voice, and goals. This isn't just a shortcut — it's a strategic shift in how content gets created, personalized, and measured." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

Table of Contents

8 Pages

Executive Snapshot

Situation Overview

Overview

Top Investment Priorities

Short-Form Content Solutions

Long-Form Content Solutions

Best Practices

Lay the Groundwork: Set Goals and Start Smart

Empower Your Team: Train, Guide, and Guard Brand Voice

Refine and Measure: Keep AI Content High Quality

Advice for the Technology Buyer

Learn More

Related Research

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