This IDC Perspective discusses how, for SMB marketing teams, AI text generation tools unlock faster, more scalable, and cost-effective content creation — crucial for competing with limited resources. These tools help small teams produce high-quality, on-brand content quickly, enabling faster campaign launches and more agile responses to changing market conditions. By automating much of the writing process, SMBs can maintain a steady flow of content across multiple channels without stretching their staff too thin. In addition, many AI solutions support multi-language and regional customization, helping SMBs create relevant, timely campaigns that resonate with diverse audiences."Generative AI is transforming how SMBs approach content — but success takes more than just plugging into a consumer tool. To truly scale high-quality, brand-aligned marketing, small businesses need purpose-built solutions that fit their workflows, voice, and goals. This isn't just a shortcut — it's a strategic shift in how content gets created, personalized, and measured." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC
Executive Snapshot
Situation Overview
Overview
Top Investment Priorities
Short-Form Content Solutions
Long-Form Content Solutions
Best Practices
Lay the Groundwork: Set Goals and Start Smart
Empower Your Team: Train, Guide, and Guard Brand Voice
Refine and Measure: Keep AI Content High Quality
Advice for the Technology Buyer
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Related Research
Synopsis
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