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5G Monetization Enablers: Product Catalog/CPQ

Publisher IDC
Published Sep 25, 2024
Length 21 Pages
SKU # IDC19199167

Description

5G Monetization Enablers: Product Catalog/CPQ


This IDC Market Perspective highlights the critical role of granular product catalog and configure price quote (CPQ) capabilities in enabling effective monetization strategies for telecommunications companies. It underscores the necessity for telcos to invest in these areas to support the delivery and monetization of new consumer, B2B, and B2B2X services, facilitated by emerging technologies like 5G. The document also provides insights into the current market landscape, identifying key vendors and their strategies in the evolving telco CPQ and product catalog space."In an era in which telcos remain eager to take advantage of emerging network capabilities such as network APIs and network slices, the role of product catalog and CPQ is crucial to their ability to be more responsive to market opportunities. This is true in all parts of their business, but especially in B2B contexts where higher-value use cases are the biggest opportunity to drive revenue," said John Byrne, research VP, Comms SP Operations and Monetization, IDC.

Table of Contents

21 Pages

Executive Snapshot

New Market Developments and Dynamics

Introduction

Market Definitions

Product Catalog

CPQ

Industry Dynamics

Product Catalog Is Key to Flexibility and Customization

Designing Interfaces to Be Tech and Business User Friendly

Telco-Grade CPQ Is a Crucial Component to Monetization

AI and GenAI Appearing in Catalog and CPQ Offerings

CRM Integration Crucial for Enriching Engagements

Telco-Adjacent Opportunities Emerging

Vendor Profiles

Amdocs

Cerillion

CSG

Ericsson

Hansen

Huawei

LotusFlare

Netcracker

Oracle

Salesforce

ServiceNow

Tecnotree

Summary

Advice for the Technology Supplier

Learn More

Related Research

Synopsis

Pricing

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