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World OTT video services markets

Publisher IDATE
Published Sep 27, 2022
SKU # IDT17414349

Description

World OTT video services markets

Revenues and usages, 2018 - 2026

This observatory covers the OTT video market according to multiple inputs, players and markets:

Access to OTT video services (subscriptions and subscribers to paid offers, by country and service), active monthly users of ad-supported offers (by service).
Service revenues are derived from subscription & transactional services (rental and purchase) and advertising revenues (Internet video advertising and in-stream video advertising).
Performance indicators are also documented, including the level of stacking of subscription services and average revenue per subscriber (by country)
The rankings by player show the positioning of the world leaders in terms of subscriptions and turnover.
29 countries are covered, 4 major geographical areas (Asia-Pacific, Latin America, North America, Europe, Africa-Middle East) as well as the sub-regions of Europe (Western/Central and Eastern/Scandinavia) and Middle East & Africa (Middle East & North Africa and Sub-Saharan Africa) are consolidated
Aggregated data for 7 countries (Germany, Spain, France, Italy, UK, USA, China)
The market data cover the period 2018-2021, with forecasts to 2026.

A report summarises the reference database. An analysis of the main trends in the sector is also included.

Table of Contents

1. Executive summary
2. OTT video revenues
Revenues from OTT video services worldwide
United States
Asia-Pacific
Europe
3. OTT video market by segment
Subscription
Advertising
4. Players
Subscription-based platforms
Global leaders in OTT video services
List of tables and figures
1. Executive summary
Global OTT video revenues by region – EUR billion
Global OTT video revenues by segment – EUR billion
SVOD penetration rate by area worldwide – % of households
Market share of global OTT video leaders in 2021, % of global OTT video revenues
2. OTT video revenues
Global OTT video revenues by region – EUR billion
Global OTT video revenues by segment – EUR billion
US OTT video revenues by segment – EUR billion
Asia-Pacific OTT video revenues by country – EUR billion
Asia-Pacific OTT video revenues by segment – EUR billion
Breakdown of OTT video revenues in Europe, by country/zone – %
OTT video revenues in Europe by zone – EUR billion
OTT video revenues in Europe by segment – EUR billion
3. OTT video market by segment
Average annual growth rate of SVOD subscriptions, %
Number of SVOD subscriptions in the world by region – millions
Distribution of SVOD subscriptions by country – %
SVOD penetration rate by area worldwide – % of households
Number of SVOD subscribers in the world, by region- millions
Multi-subscription rates by area in the world – units
SVOD revenue growth rate by country – EUR billion
SVOD revenues by country – EUR billion
Average monthly revenue per SVOD subscriber by area worldwide – EUR
Average annual growth rate of in-stream video advertising, %
In-stream video advertising revenues by zone, EUR billion
In-stream video advertising revenues by country – EUR billion
Share of AVOD/BVOD revenues in in-stream video advertising revenues, USA, Japan, France, UK, in %
Monthly AVOD/BVOD users by zone – millions
Distribution of monthly BVOD users in the 5 major European countries in 2021 – million
4. Players
Number of subscribers to leading subscription video platforms – millions
Market share of leading subscription video platforms – %
OTT video revenues of global leaders, EUR billion
Market share of global OTT video leaders in 2021, % of global OTT video revenues

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