Television Broadcasting in New Zealand - Industry Market Research Report
Description
Television Broadcasting in New Zealand
Fierce competition from internet-based media platforms poses a growing threat to the Television Broadcasting industry. Free-to-air (FTA) TV networks like Television New Zealand Limited (TVNZ) and subscription TV operators like Sky Network Television Limited have found adjusting to internet-based media's challenges difficult. SVOD services, like US-based Netflix, provide users with a relatively cheap and convenient platform to watch TV programs and movies. SVOD services have a notable advantage over live television, as viewers can conveniently watch content across several platforms. Downstream media buying agencies have recognised these changing media consumption habits and have progressively shifted advertising towards social media, search engines and other forms of online content. Consequently, industry revenue is anticipated to fall at an annualised 3.7% over the five years through 2022-23 to $1.4 billion. This trend includes an expected decrease of 0.2% in 2022-23, as internet-based media platforms' increasing prevalence erodes demand for traditional television broadcasts.
The industry includes firms that broadcast visual content on free-to-air television or on a subscription basis, which is typically through a digital terrestrial broadcast, cable or satellite. The industry excludes revenue derived from SVOD and internet protocol television services that are transmitted online.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Fierce competition from internet-based media platforms poses a growing threat to the Television Broadcasting industry. Free-to-air (FTA) TV networks like Television New Zealand Limited (TVNZ) and subscription TV operators like Sky Network Television Limited have found adjusting to internet-based media's challenges difficult. SVOD services, like US-based Netflix, provide users with a relatively cheap and convenient platform to watch TV programs and movies. SVOD services have a notable advantage over live television, as viewers can conveniently watch content across several platforms. Downstream media buying agencies have recognised these changing media consumption habits and have progressively shifted advertising towards social media, search engines and other forms of online content. Consequently, industry revenue is anticipated to fall at an annualised 3.7% over the five years through 2022-23 to $1.4 billion. This trend includes an expected decrease of 0.2% in 2022-23, as internet-based media platforms' increasing prevalence erodes demand for traditional television broadcasts.
The industry includes firms that broadcast visual content on free-to-air television or on a subscription basis, which is typically through a digital terrestrial broadcast, cable or satellite. The industry excludes revenue derived from SVOD and internet protocol television services that are transmitted online.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
41 Pages
- TABLE OF CONTENTS
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations
COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
KEY STATISTICS
Industry Data
Annual Change
Key Ratios
JARGON & GLOSSARY
Search Inside Report
Pricing
Currency Rates
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