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Social Media Platforms in the UK - Industry Market Research Report

Publisher IBISWorld
Published Aug 22, 2024
Length 75 Pages
SKU # IBSS19120309

Description

Social Media Platforms in the UK - Industry Market Research Report


Social Media Platforms in the UK

Social media platforms are an integral part of people lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 60% of adults in the UK use social media, messaging, video sharing and live-streaming services provided by online communication platforms. People aged between 16 and 34 and the biggest social media users, although there is rapid uptake among older age groups as the ease of use improves. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app in 2021 and 2021. Over the five years through 2023-24, revenue is forecast to grow at a compound annual rate of 22.7% to reach £5 billion.

This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums and online videos.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

75 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Major Markets
Globalisation & Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
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