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Radio Broadcasting in New Zealand - Industry Market Research Report

Publisher IBISWorld
Published Jul 03, 2025
Length 41 Pages
SKU # IBSS20291637

Description

Radio Broadcasting in New Zealand

Radio broadcasters mainly derive revenue from advertising expenditure, which is why increased competition from alternative media platforms is eroding much of the industry's ability to generate revenue. The rising popularity of music and podcast streaming platforms like Spotify is taking listeners away from radio stations and encouraging advertisers to shift their advertisements to other media platforms. The growing prevalence of Facebook and Google is also absorbing advertising expenditure. This is causing substantial problems for radio broadcasters, reducing radio broadcasters' revenue and profit margins. There has been some reprieve, with radio maintaining its importance as a crucial form of media due to its wide availability and ease of access, as well initiatives undertaken by radio broadcasters to move radio shows online. Nevertheless, these initiatives haven't done enough to overturn the difficult conditions, causing industry revenue to fall at an annualised 3.1% over the five years to 2022-23, to $358.9 million. Rising interest rates and cost pressures are restricting advertising budgets, decreasing revenue by 4.2% in 2022-23.

Industry players broadcast audio signals from radio broadcasting studios. Firms that broadcast audio exclusively over the internet, such as podcasts, are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

41 Pages
TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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