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Promotional Products in the US - Industry Market Research Report

Publisher IBISWorld
Published Nov 25, 2024
Length 82 Pages
SKU # IBSS19493578

Description

Promotional Products in the US - Industry Market Research Report


Promotional Products in the US

The Promotional Products industry, which includes the design and distribution of promotional products for various sectors, has benefited from largely favorable economic conditions over the last few years. Growth in the total number of businesses and corporate profit have fueled demand for promotional products since new businesses use them to generate consumer awareness and favorability around their brand. In 2020, the COVID-19 pandemic temporarily upturned the industry's growth as the associated economic downturn and stay-at-home orders hindered downstream markets. As the country reopened and the economy started recovery in 2021, industry growth also increased. In 2023, industry revenue will grow at a CAGR of 0.9% to $20.8 billion, including a 0.9% growth in 2023 alone.

Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide various advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

82 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
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