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Advertising and Market Research Services in New Zealand - Industry Market Research Report

Publisher IBISWorld
Published Jul 16, 2025
Length 40 Pages
SKU # IBSS20291627

Description

Advertising and Market Research Services in New Zealand

Operators in the Advertising and Market Research Services industry have experienced volatile economic conditions over the past five years. Advertising agencies create and distribute advertisements on behalf of their clients, while market research firms conduct targeted market research on behalf of commercial and government clients. Deteriorating business confidence has constrained demand for industry services over the past five years, with many clients cancelling or postponing projects to reduce discretionary spending in response to the COVID-19 pandemic. However, strong demand before the COVID-19 pandemic and growth in R&D expenditure have contributed to an overall increase in revenue. Industry revenue is expected to grow at an annualised 0.3% over the five years through 2022-23, to $2.4 billion. This includes an anticipated 2.3% increase in the current year, as businesses resume or begin new projects following the pandemic.

Industry firms provide a range of advertising or market research products and services to clients. These services include creating advertising campaigns and materials; being involved in media buying and planning activities; providing market research services; and supplying statistical services. The industry excludes sales of advertising space in publications or broadcasts owned by the same firm.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

40 Pages
TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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