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Generative AI in the Enterprise Market

Publisher HHeuristics
Published Oct 21, 2025
Length 23 Pages
SKU # HHE20489520

Description

Generative AI has emerged as a transformative enterprise technology, with applications spanning marketing automation, knowledge management, software development, and decision analytics. Global enterprise adoption is expected to grow at a CAGR of 32% from 2025–2032, with spending surpassing USD 200 billion by 2032. The study examines deployment models for foundation models, internal LLMs, and API-based integrations. Key findings highlight cost efficiencies in operations, gains in employee productivity, and governance challenges surrounding data provenance, bias, and intellectual property. It presents a roadmap for enterprises transitioning from pilot stages to operational-scale GenAI ecosystems, emphasizing compliance frameworks and ROI measurement.
Supported by IDC, Gartner, and McKinsey AI maturity surveys. Profiles leading enterprise platforms (OpenAI, Anthropic, Microsoft, AWS) and enterprise use cases in finance, healthcare, and customer experience management.

Table of Contents

23 Pages
1. Executive Summary
2. Market Overview and Sizing
3. Key Enterprise Use Cases
4. Deployment and Integration Models
5. Risk, Governance, and Compliance
6. Vendor Landscape
7. Strategic Recommendations and Outlook

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