Wedding Services Market Size, Share & Trends Analysis Report By Type (Local, Destination), By Booking Type (Offline, Online), By Service Type (Catering Services, Decoration Services), By Region, And Segment Forecasts, 2025 - 2030

Wedding Services Market Growth & Trends

The global wedding services market size is anticipated to reach USD 1,842.54 billion in 2030 and is projected to grow at a CAGR of 12.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The wedding services market is significantly influenced by various socio-economic and cultural factors. One of the primary drivers is the evolving trends and preferences in wedding styles, which have shifted towards more personalized and unique experiences. Couples are increasingly seeking bespoke services that reflect their personalities and stories, pushing service providers to offer more tailored and creative solutions. In addition, the rise in destination weddings has spurred demand for specialized services that can handle the complexities of organizing events in unique locations.

A notable factor driving the market is the technological advancements that have transformed how wedding services are planned and executed. Digital platforms and social media have become indispensable tools for both providers and clients, facilitating easier and more efficient planning processes. From virtual venue tours to online vendor comparisons, technology has expanded the accessibility and variety of services available, making it easier for couples to orchestrate their dream weddings. Moreover, the proliferation of wedding planning apps and websites has streamlined the planning process, allowing for a more organized and less stressful experience.

There is a growing trend towards destination weddings, which has expanded the wedding services market beyond local boundaries. Couples are increasingly opting for exotic and remote locations to celebrate their special day, contributing to the demand for specialized services that can cater to destination weddings. This includes travel arrangements, accommodation, local vendor coordination, and often, the incorporation of local customs and traditions. The appeal of having a unique, picturesque backdrop for the wedding ceremony not only enriches the experience for the couple and their guests but also requires a broad spectrum of services, from logistics to event management, thus broadening the scope and reach of the wedding services market.

Major players in the wedding services market include BAQAA Glamour Weddings and Events; Nordic Adventure Weddings, Augusta Cole Events, A Charming Fête, David Stark, Fallon Carter, Lindsay Landman, JZ Events, Colin Cowie, and Eventures Asia. The players in the wedding services market employ various strategies to enhance their competitive edge and attract clients. These strategies include leveraging digital marketing and social media platforms for targeted advertising, offering customizable packages to cater to diverse client needs, forming strategic partnerships with vendors (such as florists, photographers, and venues) to provide comprehensive services, and focusing on customer experience through personalized service and high-quality offerings.

Wedding Services Market Report Highlights

• Leading global travel app Skyscanner, collaborated with WeddingWire India, unveiled its latest survey titled "Destination 'I Do'," revealing a strong desire for destination weddings among Indians.
• The local wedding services segment accounted for a revenue share of 75% in the overall wedding services industry in 2024. Local service providers are often better equipped to cater to the cultural, regional, and traditional preferences of couples, which play a crucial role in wedding planning
• Offline wedding services bookings accounted for a share of 75.8% in 2024. This can be attributed to the desire for personalized service, trust in face-to-face interactions, and the complexity of wedding planning.
• Videography & photography services accounted for a revenue share of 35.0% in the overall wedding services industry in 2024. The growth is attributed to the increasing importance of social media in sharing personal milestones, which drives couples to seek high-quality visual documentation of their special day
• Demand for decorative services are expected to grow at a CAGR of 13.0% from 2025 to 2030. This growth is driven by the increasing emphasis on creating visually appealing and personalized environments for various events, including weddings, corporate gatherings, and celebrations.
• Wedding services industry in the Asia Pacific accounted for a revenue share of 41.1% of the overall wedding service market in 2024, driven by the increasing desire for customized experiences, the influence of social media, and the growing inclusivity of different traditions and ceremonies