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U.S. Vitamin Supplements Market Size, Share & Trends Analysis Report By Type (Multivitamin, Vitamin A, Vitamin B), By Form (Powder, Tablets), By Distribution Channel (Offline, Online), And Segment Forecasts, 2025 - 2033

Publisher Grand View Research
Published Dec 04, 2025
Length 90 Pages
SKU # GV20723747

Description

U.S. Vitamin Supplements Market Summary

The U.S. vitamin supplements market size was estimated at USD 15,063.2 million in 2024 and is projected to reach USD 21,367.4 million by 2033, growing at a CAGR of 4.0% from 2025 to 2033. Several factors, including increasing health-oriented consumer trends, concerns about nutrient deficiencies, an aging population, and rising interest in preventative healthcare, drive the market growth.

Increased awareness of nutritional deficiencies, hectic lifestyles, and a desire for convenient ways to ensure adequate nutrient intake are driving the growth of the U.S. vitamin supplements industry.

In the U.S., consumers are seeking customized vitamin supplements tailored to their specific health needs, lifestyle, and genetic factors. This trend is being facilitated by advancements in technology, such as genetic testing and data analytics, which allow manufacturers to create more personalized supplement formulations. Companies are investing in research and development to offer unique, personalized vitamin supplements that could address individual deficiencies and optimize health outcomes.

In February 2023, GenoPalate launched a new line of personalized supplements called GenoVit. The company utilizes DNA analysis to create a personalized formula tailored to an individual's genetics, age, gender, and current dietary habits. The goal is to optimize vitamin and supplement intake according to specific nutrient needs. The company acknowledges common deficiencies in vitamin D, omega-3 fatty acids, and vitamin B12, and aims to provide a solution for individuals who may not be able to obtain all necessary micronutrients from their diet alone.

U.S. Vitamin Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. vitamin supplements market report based on type, form, and distribution channel:
  • Type Outlook (Revenue, USD Million, 2021 - 2033)
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
  • Form Outlook (Revenue, USD Million, 2021 - 2033)
  • Powder
  • Tablets
  • Capsules
  • Softgels
  • Gummies
  • Others
  • Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
  • Offline
  • Pharmacies & Drugstores
  • Hypermarkets/Supermarkets
  • Others
  • Online
Please note The report will be delivered in 2-3 business days upon order notification.

Table of Contents

90 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Type Outlook
2.3. Form Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Landscape Snapshot
Chapter 3. U.S. Vitamin Supplements Market Variables and Trends
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trends & Outlook
3.2.2. Retail/Sales Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. U.S. Vitamin Supplements Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. U.S. Vitamin Supplements Market: Type Estimates & Trend Analysis
5.1. U.S. Vitamin Supplements Market, By Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts by Type, 2021 - 2033 (USD Million)
5.3.1. Multivitamin
5.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.3. Vitamin A
5.3.4. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.5. Vitamin B
5.3.6. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.7. Vitamin C
5.3.8. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.9. Vitamin D
5.3.10. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.11. Vitamin E
5.3.12. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3.13. Vitamin K
5.3.13.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. U.S. Vitamin Supplements Market: Form Estimates & Trend Analysis
6.1. U.S. Vitamin Supplements Market, By Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts by Form, 2021 - 2033 (USD Million)
6.3.1. Powder
6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.2. Tablets
6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.3. Capsules
6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.4. Softgels
6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.5. Gummies
6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3.6. Others
6.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. U.S. Vitamin Supplements Market: Distribution Channel Estimates & Trend Analysis
7.1. U.S. Vitamin Supplements Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
7.3.1. Offline
7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.1.1. Pharmacies & Drugstores
7.3.1.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.1.2. Hypermarkets/Supermarkets
7.3.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.1.1.3. Others
7.3.1.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3.2. Online
7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. U.S. Vitamin Supplements Market: Competitive Analysis
8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis, 2024
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Bayer AG
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Abbott
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Glanbia plc
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Herbalife Nutrition Ltd.
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Nature’s Bounty
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Amway Corporation
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Pfizer Inc.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Type Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. GlaxoSmithKline plc.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Pharmavite LLC
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. NOW Foods
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives

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