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Vietnam Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Small Appliances), By Distribution Channel (Online, Electronic Stores, Exclusive Brand Outlets), And Segment Forecasts, 2025 - 2030

Publisher Grand View Research
Published Jun 13, 2025
Length 75 Pages
SKU # GV20192315

Description

Vietnam Household Appliances Market Trends

The Vietnam household appliances market size was valued at USD 4.86 billion in 2024 and is projected to grow at a CAGR of 7.8% from 2025 to 2030. Rapid urbanization and the expansion of apartment-style living have increased the demand for compact and efficient household solutions. As more people move to urban areas, the need for space-saving and multifunctional appliances has surged, contributing to market expansion.

Rising disposable incomes and an expanding middle class are also significant drivers. With improved financial stability, Vietnamese consumers increasingly invest in high-quality, durable, and energy-efficient appliances. This shift towards premium products reflects a growing preference for convenience and sustainability in home appliances. For instance, in June 2023, Panasonic Vietnam was recognized among the Top 50 Sustainable Enterprises by Nhip cau Dau tu magazine, honored for minimizing carbon footprint.

Technological advancements and the increasing adoption of smart appliances further fuel market growth. Consumers are becoming more tech-savvy, seeking appliances with smart features that enhance functionality and efficiency. Integrating artificial intelligence and IoT in household appliances has made them more appealing, driving higher sales. Additionally, the rise of e-commerce platforms has made household appliances more accessible to a broader consumer base. Online shopping offers convenience, competitive pricing, and many choices, encouraging more consumers to purchase modern appliances. The growing influence of digital retail channels is expected to continue shaping the market.

Vietnam's economic growth and favorable investment climate have also attracted foreign manufacturers, increasing competition and innovation. International brands are establishing production facilities in Vietnam, further boosting the availability and affordability of household appliances. Vietnam's household electrical appliance production increased by 1.1% in December 2024, with a year-on-year growth of 19.9%. The sector witnessed an annual rise, driven by strong domestic consumption, export demand, foreign investments, and technological advancements, reinforcing Vietnam’s position as a key manufacturing hub.

Vietnam Household Appliances Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Vietnam household appliances market report on the basis of product and distribution channel:
  • Product Outlook (Revenue, USD Million, 2018 - 2030)
  • Major Appliances
  • Water Heater
  • Dishwasher
  • Refrigerator
  • Cooktop, Cooking Range, Microwave, and Oven
  • Vacuum Cleaner
  • Washing Machine and Dryers
  • Air Conditioner
  • Small Appliances
  • Coffee Makers
  • Toasters
  • Juicers, Blenders and Food Processors
  • Hair Dryers
  • Irons
  • Deep Fryers
  • Space Heaters
  • Electric Trimmers and Shavers
  • Air Purifiers
  • Humidifiers & Dehumidifiers
  • Rice Cookers & Steamers
  • Air Fryers
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • Hypermarkets & Supermarkets
  • Electronic Stores
  • Exclusive Brand Outlets
  • Online
  • Others
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

75 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Vietnam Household Appliances Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
3.6. Vietnam Household Appliances Retail Pricing Analysis, 2024 (USD)
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Vietnam Household Appliances Market: Product Estimates & Trend Analysis
5.1. Vietnam Household Appliances Market Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Vietnam Household Appliances Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
5.3.1. Major Appliances
5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.2. Water Heater
5.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.3. Dishwasher
5.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.4. Refrigerator
5.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.5. Cooktop, Cooking Range, Microwave, and Oven
5.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.6. Vacuum Cleaner
5.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.7. Washing Machine and Dryers
5.3.1.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.8. Air Conditioner
5.3.1.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2. Smaller Appliances
5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.2. Coffee Makers
5.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.3. Toasters
5.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.4. Juicers, Blenders and Food Processors
5.3.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.5. Hair Dryers
5.3.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.6. Irons
5.3.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.7. Deep Fryers
5.3.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.8. Space Heaters
5.3.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.9. Electric Trimmers and Shavers
5.3.2.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.10. Air Purifiers
5.3.2.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.11. Humidifiers & Dehumidifiers
5.3.2.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.12. Rice Cookers & Steamers
5.3.2.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.13. Air Fryers
5.3.2.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Vietnam Household Appliances Market: Distribution Channel Estimates & Trend Analysis
6.1. Vietnam Household Appliances Market Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Vietnam Household Appliances Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
6.3.1. Hypermarkets & Supermarkets
6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.2. Electronic Stores
6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.3. Exclusive Brand Outlets
6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.4. Online
6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.5. Others
6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Vietnam Household Appliances Market - Competitive Landscape
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Market Share, 2024
7.4. Company Heat Map/ Positioning Analysis
7.5. Strategy Mapping
7.6. Company Profiles
7.6.1. Robert Bosch GmbH
7.6.1.1. Company Overview
7.6.1.2. Financial Performance
7.6.1.3. Product Benchmarking
7.6.1.4. Strategic Initiatives
7.6.2. Electrolux AB
7.6.2.1. Company Overview
7.6.2.2. Financial Performance
7.6.2.3. Product Benchmarking
7.6.2.4. Strategic Initiatives
7.6.3. Midea
7.6.3.1. Company Overview
7.6.3.2. Financial Performance
7.6.3.3. Product Benchmarking
7.6.3.4. Strategic Initiatives
7.6.4. LG Electronics
7.6.4.1. Company Overview
7.6.4.2. Financial Performance
7.6.4.3. Product Benchmarking
7.6.4.4. Strategic Initiatives
7.6.5. Panasonic Corporation
7.6.5.1. Company Overview
7.6.5.2. Financial Performance
7.6.5.3. Product Benchmarking
7.6.5.4. Strategic Initiatives
7.6.6. Haier Group
7.6.6.1. Company Overview
7.6.6.2. Financial Performance
7.6.6.3. Product Benchmarking
7.6.6.4. Strategic Initiatives
7.6.7. Samsung Electronics Co. Ltd.
7.6.7.1. Company Overview
7.6.7.2. Financial Performance
7.6.7.3. Product Benchmarking
7.6.7.4. Strategic Initiatives
7.6.8. Sanco
7.6.8.1. Company Overview
7.6.8.2. Financial Performance
7.6.8.3. Product Benchmarking
7.6.8.4. Strategic Initiatives
7.6.9. Sharp Corporation
7.6.9.1. Company Overview
7.6.9.2. Financial Performance
7.6.9.3. Product Benchmarking
7.6.9.4. Strategic Initiatives

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