UK Kombucha Market Size, Share & Trends Analysis Report By Product (Conventional Kombucha, Hard Kombucha), By Distribution Channel (On-Trade, Off-Trade), And Segment Forecasts, 2025 - 2033

UK Kombucha Market Summary

The UK kombucha market size was estimated at USD 170.9 million in 2024 and is projected to reach USD 554.1 million by 2033, growing at a CAGR of 14.0% from 2025 to 2033. The market growth is driven by rising consumer demand for health-conscious, probiotic-rich beverages, fueled by a growing interest in wellness, organic products, and functional drinks.

The UK kombucha industry’s growth is bolstered by an increasing shift toward sustainable and eco-friendly products, with consumers seeking beverages that align with their environmental values. Additionally, the rise of the "wellness culture" and the popularity of fermented foods have made kombucha a trendy, mainstream choice among young, health-focused consumers.

In the UK, kombucha marketing highlights its probiotic-rich content and the associated benefits for gut health, positioning it as a "powerhouse of beneficial probiotics" in a growing fermented drinks category. According to the Bupa data published in August 2023, 1 in 5 adults in the UK suffer from irritable bowel syndrome (IBS). Such health concerns are urging consumers to intake fermented and probiotics-rich food such as kombucha. As the market matures, there’s a clear shift towards brand development and flavor innovation, with emerging trends such as kombucha-based alcoholic drinks and sparkling variants catering to evolving consumer preferences. This reflects the broader interest in functional and unique beverages among UK consumers.

The growth of the UK kombucha market is driven by the increasing popularity of wellness-focused lifestyles, with consumers actively seeking alternatives to sugary sodas and alcoholic beverages. The rise of fitness and mindfulness trends is also fueling demand for functional drinks that support hydration and overall well-being. Additionally, the expanding presence of kombucha in mainstream supermarkets and convenience stores, alongside its growing availability in cafés and restaurants, has enhanced its accessibility. The UK's strong preference for premium, artisanal products further supports the market's expansion, with consumers showing interest in high-quality, locally produced kombucha options. For instance, in March 2025, Lipton introduced kombucha in low-calorie and low-sugar formulation in flavors such as Strawberry & Mint, Raspberry, and Mango Passionfruit.

UK Kombucha Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the UK kombucha market report based on product and distribution channel:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Conventional
• Hard
• Distribution Channel Outlook (Revenue, USD Million; 2021 - 2033)
• On-Trade
• Off-Trade

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