Thailand Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Small Appliances), By Distribution Channel (Electronic Stores, Online), And Segment Forecasts, 2025 - 2030

Market Size & Trends

The Thailand household appliances market size was estimated at USD 4.25 billion in 2024 and is projected to grow at CAGR of 8.1% from 2025 to 2030. Thailand’s burgeoning middle class and increasing disposable incomes have directly translated into higher consumer spending on household equipment, particularly for upgrades to essential items. The ongoing trend towards replacing older models with more advanced, energy-efficient, and smart alternatives is a key factor stimulating this demand. Consequently, major appliances such as refrigerators and washing machines are experiencing heightened demand, underscoring their significance in consumer purchasing priorities.

Urbanization and concurrent housing development projects are also pivotal drivers in the expansion of this market. With the percentage of urban population reaching 54% in 2023 and significant residential construction underway in major cities like Bangkok, Chiang Mai, Phuket, and Pattaya, there is a consistent creation of new households. Each new dwelling necessitates the acquisition of a full suite of appliances, from kitchen essentials to laundry units, thereby providing a stable and expanding demand base for manufacturers and retailers. Moreover, according to a Reuters article published in February 2025, Thailand's economy likely experienced its fastest growth in over two years during Q4 2024. This growth, primarily driven by a surge in foreign tourism and strong exports, was expected to offset sluggish domestic demand. Economists polled by Reuters projected a 3.9% year-on-year expansion for Thailand, compared to 3.0% in Q3. This demographic shift fundamentally reshapes consumption patterns and provides a fertile ground for market penetration.

Technological advancements are profoundly influencing consumer preferences and market offerings. The increasing integration of IoT and AI in home appliances is creating a demand for smart and connected products that offer enhanced convenience and functionality. Leading brands like LG have strategically launched extensive smart appliance ranges, demonstrating a clear commitment to meeting these evolving consumer desires for connected living. This technological imperative extends to energy efficiency, with a growing consumer awareness of long-term cost savings and environmental benefits.

Furthermore, changing consumer lifestyles, coupled with government initiatives and the expansion of retail channels, contribute significantly to market buoyancy. According to a 2024 study published under the OECD Working Papers, Thailand demonstrated a strong commitment to fostering green innovation and transitioning to a circular economy. The nation had significantly increased private sector research and development investments, driven by policy efforts, and saw growth in patent applications from SMEs and domestic businesses. Authorities focused on strengthening tax incentives for R&D, streamlining application processes, and enhancing science-industry collaboration to overcome human resource constraints. Efforts were made to introduce an extended producer responsibility (EPR) framework for waste management and promote sustainable tourism.

Thailand Household Appliances Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Thailand household appliances market report based on product and distribution channel:

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• Major Appliances
• Water Heater
• Dishwasher
• Refrigerator
• Cooktop, Cooking Range, Microwave, and Oven
• Vacuum Cleaner
• Washing Machine and Dryers
• Air Conditioner
• Small Appliances
• Coffee Makers
• Toasters
• Juicers, Blenders and Food Processors
• Hair Dryers
• Irons
• Deep Fryers
• Space Heaters
• Electric Trimmers and Shavers
• Air Purifiers
• Humidifiers & Dehumidifiers
• Rice Cookers & Steamers
• Air Fryers
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• Hypermarkets & Supermarkets
• Electronic Stores
• Exclusive Brand Outlets
• Online
• Others

Please note The report will be delivered in 4-8 business days upon order notification.