Thailand Bot Market Size & Trends
The Thailand bot market size was valued at USD 125.5 million in 2024 and is projected to grow at a CAGR of 23.6% from 2025 to 2030. This growth is influenced by factors such as the increasing adoption of digital technologies and the growing demand for AI-powered solutions. The integration of AI technologies in various sectors, including customer service and support functions, is contributing to the growth of Thailand's bot industry. Additionally, the use of chatbots in platforms such as LINE, a popular messaging app in Thailand, further supports this growth by enabling businesses to engage with customers more effectively through personalized and automated interactions.
Government initiatives and investments in research and development have significantly influenced the market. For instance, the Thai government is proactively implementing policies to foster a favorable investment environment and stimulate domestic consumption. The Thailand Board of Investment (BOI) plays a crucial role by offering a range of incentives to investors, including tax benefits and targeted support for specific sectors. Moreover, the rapid advancements in AI technologies, including machine learning and natural language processing, are enhancing the efficiency and performance of chatbots. This technological progress is expected to boost the adoption of AI-powered chatbots and virtual assistants across various sectors.
Furthermore, this growth is supported by the broader economic trends in Thailand, including the recovery of key sectors such as tourism and private consumption. As the economy continues to grow, driven by fiscal stimulus measures and technological advancements, the demand for AI-powered solutions is likely to increase. This trend aligns with the overall digital transformation and innovation strategies being implemented across various industries in Thailand. In addition, initiatives like Thailand's 4.0 strategy and the National AI Strategy are fostering a conducive environment for AI adoption by enhancing data governance, infrastructure development, and human resource capacity, further bolstering the integration of AI technologies across the country.
Thailand Bot Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the Thailand bot market report based on offerings, technology, deployment, enterprise size, sales channel, and vertical.
- Offerings Outlook (Revenue, USD Million, 2017 - 2030)
- Solution
- Chatbots
- Voice Bots
- Virtual Assistants
- AI Chatbot Platforms
- Omnichannel Bots
- Others
- Services
- Integration Services
- Consulting Services
- Training and Onboarding Services
- Support and Maintenance Services
- Others
- Technology Outlook (Revenue, USD Million, 2017 - 2030)
- AI-powered Bots
- Rule-based Bots
- Hybrid Bots
- Deployment Outlook (Revenue, USD Million, 2017 - 2030)
- Cloud
- On-premises
- Distributed Recipient Deployments
- Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)
- Small and Medium Enterprises (SMEs)
- Large Enterprises
- Sales Channel Outlook (Revenue, USD Million, 2017 - 2030)
- B2B (Business-to-Business)
- Customer Support
- Sales Enablement
- IT Support
- HR Automation
- Training Assistance
- E-commerce Support
- Others
- B2C (Business-to-Consumer)
- Customer Service
- E-commerce
- Healthcare
- Travel and Hospitality
- Education
- Entertainment
- Others
- Vertical Outlook (Revenue, USD Million, 2017 - 2030)
- Retail & E-commerce
- BFSI
- IT & Telecommunication
- Healthcare
- Education
- Travel & Tourism
- Media & Entertainment
- Transportation & Logistics
- Other
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources and Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation and Data Visualization
- 1.6. Data Validation and Publishing
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
- Chapter 3. Thailand Bot Market Variables, Trends and Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
- 3.3. Industry Analysis Tools
- 3.3.1. PORTER’s Analysis
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic landscape
- 3.3.2.3. Social landscape
- 3.3.2.4. Technological landscape
- 3.3.2.5. Environmental landscape
- 3.3.2.6. Legal landscape
- Chapter 4. Thailand Bot Market: Offerings Estimates and Trend Analysis
- 4.1. Thailand Bot Market, By Offerings: Key Takeaways
- 4.2. Offerings Movement Analysis and Market Share, 2024 and 2030
- 4.3. Market Estimates and Forecasts, By Offerings, 2017 - 2030 (USD Million)
- 4.3.1. Solution
- 4.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.1.2. Chatbots
- 4.3.1.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.1.3. Voice Bots
- 4.3.1.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.1.4. Virtual Assistants
- 4.3.1.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.1.5. AI Chatbot Platforms
- 4.3.1.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.1.6. Omnichannel Bots
- 4.3.1.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.1.7. Others
- 4.3.1.7.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.2. Services
- 4.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.2.2. Integration Services
- 4.3.2.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.2.3. Consulting Services
- 4.3.2.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.2.4. Training and Onboarding Services
- 4.3.2.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.2.5. Support and Maintenance Services
- 4.3.2.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.2.6. Others
- 4.3.2.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- Chapter 5. Thailand Bot Market: Technology Estimates and Trend Analysis
- 5.1. Thailand Bot Market, By Technology: Key Takeaways
- 5.2. Technology Movement Analysis and Market Share, 2024 and 2030
- 5.3. Market Estimates and Forecasts, By Technology, 2017 - 2030 (USD Million)
- 5.3.1. AI-powered Bots
- 5.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.3.2. Rule-based Bots
- 5.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.3.3. Hybrid Bots
- 5.3.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- Chapter 6. Thailand Bot Market: Deployment Estimates and Trend Analysis
- 6.1. Thailand Bot Market, By Deployment: Key Takeaways
- 6.2. Deployment Movement Analysis and Market Share, 2024 and 2030
- 6.3. Market Estimates and Forecasts, By Deployment, 2017 - 2030 (USD Million)
- 6.3.1. Cloud
- 6.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.3.2. On-premises
- 6.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- Chapter 7. Thailand Bot Market: Enterprise Size Estimates and Trend Analysis
- 7.1. Thailand Bot Market, By Enterprise Size: Key Takeaways
- 7.2. Enterprise Size Movement Analysis and Market Share, 2024 and 2030
- 7.3. Market Estimates and Forecasts, By Enterprise Size, 2017 - 2030 (USD Million)
- 7.3.1. Small and Medium Enterprises (SMEs)
- 7.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.2. Large Enterprises
- 7.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- Chapter 8. Thailand Bot Market: Sales Channel Estimates and Trend Analysis
- 8.1. Thailand Bot Market, By Sales Channel: Key Takeaways
- 8.2. Enterprise Size Movement Analysis and Market Share, 2024 and 2030
- 8.3. Market Estimates and Forecasts, By Enterprise Size, 2017 - 2030 (USD Million)
- 8.3.1. B2B (Business-to-Business)
- 8.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.1.2. Customer Support
- 8.3.1.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.1.3. Sales Enablement
- 8.3.1.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.1.4. IT Support
- 8.3.1.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.1.5. HR Automation
- 8.3.1.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.1.6. Training Assistance
- 8.3.1.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.1.7. E-commerce Support
- 8.3.1.7.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.1.8. Others
- 8.3.1.8.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2. B2C (Business-to-Consumer)
- 8.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2.2. Customer Service
- 8.3.2.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2.3. E-commerce
- 8.3.2.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2.4. Healthcare
- 8.3.2.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2.5. Travel and Hospitality
- 8.3.2.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2.6. Education
- 8.3.2.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2.7. Entertainment
- 8.3.2.7.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2.8. Others
- 8.3.2.8.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- Chapter 9. Thailand Bot Market: Vertical Estimates and Trend Analysis
- 9.1. Thailand Bot Market, By Vertical: Key Takeaways
- 9.2. Vertical Movement Analysis and Market Share, 2024 and 2030
- 9.3. Market Estimates and Forecasts, By Vertical, 2017 - 2030 (USD Million)
- 9.3.1. Retail & E-commerce
- 9.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.2. BFSI
- 9.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.3. IT & Telecommunication
- 9.3.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.4. Healthcare
- 9.3.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.5. Education
- 9.3.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.6. Travel & Tourism
- 9.3.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.7. Media & Entertainment
- 9.3.7.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.8. Transportation & Logistics
- 9.3.8.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.3.9. Other
- 9.3.9.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- Chapter 10. Competitive Landscape
- 10.1. Company Categorization
- 10.2. Company Market Positioning
- 10.3. Company Heat Map Analysis
- 10.4. Company Profiles/Listing
- 10.4.1. Amazon Web Services, Inc.
- 10.4.1.1. Company Overview
- 10.4.1.2. Financial Performance
- 10.4.1.3. Offerings Portfolio
- 10.4.1.4. Recent Developments/ Strategic Initiatives
- 10.4.2. Botnoi Group
- 10.4.2.1. Company Overview
- 10.4.2.2. Financial Performance
- 10.4.2.3. Offerings Portfolio
- 10.4.2.4. Recent Developments/ Strategic Initiatives
- 10.4.3. Cloudee Thailand
- 10.4.3.1. Company Overview
- 10.4.3.2. Financial Performance
- 10.4.3.3. Offerings Portfolio
- 10.4.3.4. Recent Developments/ Strategic Initiatives
- 10.4.4. ConvoLab
- 10.4.4.1. Company Overview
- 10.4.4.2. Financial Performance
- 10.4.4.3. Offerings Portfolio
- 10.4.4.4. Recent Developments/ Strategic Initiatives
- 10.4.5. Dialogflow
- 10.4.5.1. Company Overview
- 10.4.5.2. Financial Performance
- 10.4.5.3. Offerings Portfolio
- 10.4.5.4. Recent Developments/ Strategic Initiatives
- 10.4.6. Google LLC
- 10.4.6.1. Company Overview
- 10.4.6.2. Financial Performance
- 10.4.6.3. Offerings Portfolio
- 10.4.6.4. Recent Developments/ Strategic Initiatives
- 10.4.7. KORE Group Holdings, Inc.
- 10.4.7.1. Company Overview
- 10.4.7.2. Financial Performance
- 10.4.7.3. Offerings Portfolio
- 10.4.7.4. Recent Developments/ Strategic Initiatives
- 10.4.8. Mampu A
- 10.4.8.1. Company Overview
- 10.4.8.2. Financial Performance
- 10.4.8.3. Offerings Portfolio
- 10.4.8.4. Recent Developments/ Strategic Initiatives
- 10.4.9. Microsoft
- 10.4.9.1. Company Overview
- 10.4.9.2. Financial Performance
- 10.4.9.3. Offerings Portfolio
- 10.4.9.4. Recent Developments/ Strategic Initiatives
- 10.4.10. Nuance Communications Inc.
- 10.4.10.1. Company Overview
- 10.4.10.2. Financial Performance
- 10.4.10.3. Offerings Portfolio
- 10.4.10.4. Recent Developments/ Strategic Initiatives
- 10.4.11. YourGPT
- 10.4.11.1. Company Overview
- 10.4.11.2. Financial Performance
- 10.4.11.3. Offerings Portfolio
- 10.4.11.4. Recent Developments/ Strategic Initiatives
- 10.4.12. ZWIZ.AI
- 10.4.12.1. Company Overview
- 10.4.12.2. Financial Performance
- 10.4.12.3. Offerings Portfolio
- 10.4.12.4. Recent Developments/ Strategic Initiatives
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