Sports Supplements Market Size, Share & Trends Analysis Report By Product (Capsules/Tablets, Powder, Liquid, Bars), By Source (Animal-based, Plant-based), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2033
Description
Sports Supplements Market Summary
The global sports supplements market size was estimated at USD 90.24 billion in 2024 and is projected to reach USD 189.38 billion by 2033, growing at a CAGR of 8.7% from 2025 to 2033. The global sports supplement industry has experienced significant growth over the past decade, driven by the rising adoption of fitness regimes and the increasing awareness of the importance of nutrition in maintaining an active lifestyle.
This market encompasses a broad range of products, including protein powders, energy bars, dietary supplements, and ready-to-drink (RTD) beverages, designed to enhance athletic performance, support recovery, and improve overall health, driving the overall market during the forecast period.
The growing awareness of the importance of maintaining a healthy lifestyle is one of the primary drivers of the global sports supplement industry. Increasing numbers of people are adopting active lifestyles, driven by a desire to enhance their physical fitness and overall well-being. This trend is particularly prominent among millennials and Gen Z, who place a high value on fitness and wellness. The increase in gym memberships, participation in sports and fitness activities, and the rise of fitness influencers on social media platforms have contributed to the growing demand for sports supplement products.
An Ipsos poll conducted for the Council for Responsible Nutrition (CRN) in 2023 shows that 74% of Americans use dietary or nutritional supplements, with 55% of them being regular users. Trust in the dietary supplement industry remains strong, with 74% of Americans and 83% of supplement users expressing confidence in the sector. Additionally, 92% of supplement users consider dietary supplements essential for maintaining their health. Confidence in the safety and quality of sports supplements and weight management supplements has improved, with 66% of users expressing confidence in 2023, a five-percentage-point increase from 2022. These findings reflect consistent usage trends and growing trust in supplementing safety and quality.
Moreover, athletes and fitness enthusiasts continually seek products to enhance their performance, improve endurance, and support recovery. This has driven the demand for a wide range of sports supplement products, including protein powders, energy bars, and recovery drinks. The increasing focus on performance optimization has led to the development of products tailored to specific needs, such as pre-workout supplements for energy, intra-workout products for endurance, and post-workout supplements for recovery.
Companies like Optimum Nutrition have developed products, such as Gold Standard Whey, designed to support muscle recovery and growth. The product’s success can be attributed to its high-quality formulation, which includes a blend of whey protein isolates and concentrates, making it a popular choice among athletes and bodybuilders.
In addition, technological advancements and innovations in food science have led to the development of new and improved sports supplement products. Companies are investing heavily in research and development (R&D) to create effective and appealing products. For instance, the introduction of plant-based protein powders and bars has opened up new market segments, catering to the growing number of consumers adopting vegetarian and vegan diets, which is further expected to augment market growth during the forecast period.
The rise of e-commerce has significantly impacted the global sports supplement industry by making these products more accessible to a broader audience. Online platforms offer consumers the convenience of purchasing products from the comfort of their homes, often with detailed product descriptions, reviews, and recommendations.
Global Sports Supplements Market Report Segmentation
This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global sports supplements market report based on the product, source, distribution channel, and region.
The global sports supplements market size was estimated at USD 90.24 billion in 2024 and is projected to reach USD 189.38 billion by 2033, growing at a CAGR of 8.7% from 2025 to 2033. The global sports supplement industry has experienced significant growth over the past decade, driven by the rising adoption of fitness regimes and the increasing awareness of the importance of nutrition in maintaining an active lifestyle.
This market encompasses a broad range of products, including protein powders, energy bars, dietary supplements, and ready-to-drink (RTD) beverages, designed to enhance athletic performance, support recovery, and improve overall health, driving the overall market during the forecast period.
The growing awareness of the importance of maintaining a healthy lifestyle is one of the primary drivers of the global sports supplement industry. Increasing numbers of people are adopting active lifestyles, driven by a desire to enhance their physical fitness and overall well-being. This trend is particularly prominent among millennials and Gen Z, who place a high value on fitness and wellness. The increase in gym memberships, participation in sports and fitness activities, and the rise of fitness influencers on social media platforms have contributed to the growing demand for sports supplement products.
An Ipsos poll conducted for the Council for Responsible Nutrition (CRN) in 2023 shows that 74% of Americans use dietary or nutritional supplements, with 55% of them being regular users. Trust in the dietary supplement industry remains strong, with 74% of Americans and 83% of supplement users expressing confidence in the sector. Additionally, 92% of supplement users consider dietary supplements essential for maintaining their health. Confidence in the safety and quality of sports supplements and weight management supplements has improved, with 66% of users expressing confidence in 2023, a five-percentage-point increase from 2022. These findings reflect consistent usage trends and growing trust in supplementing safety and quality.
Moreover, athletes and fitness enthusiasts continually seek products to enhance their performance, improve endurance, and support recovery. This has driven the demand for a wide range of sports supplement products, including protein powders, energy bars, and recovery drinks. The increasing focus on performance optimization has led to the development of products tailored to specific needs, such as pre-workout supplements for energy, intra-workout products for endurance, and post-workout supplements for recovery.
Companies like Optimum Nutrition have developed products, such as Gold Standard Whey, designed to support muscle recovery and growth. The product’s success can be attributed to its high-quality formulation, which includes a blend of whey protein isolates and concentrates, making it a popular choice among athletes and bodybuilders.
In addition, technological advancements and innovations in food science have led to the development of new and improved sports supplement products. Companies are investing heavily in research and development (R&D) to create effective and appealing products. For instance, the introduction of plant-based protein powders and bars has opened up new market segments, catering to the growing number of consumers adopting vegetarian and vegan diets, which is further expected to augment market growth during the forecast period.
The rise of e-commerce has significantly impacted the global sports supplement industry by making these products more accessible to a broader audience. Online platforms offer consumers the convenience of purchasing products from the comfort of their homes, often with detailed product descriptions, reviews, and recommendations.
Global Sports Supplements Market Report Segmentation
This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global sports supplements market report based on the product, source, distribution channel, and region.
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Capsules/Tablets
- Powder
- Liquid
- Bar
- Source Outlook (Revenue, USD Million, 2021 - 2033)
- Animal-Based
- Plant-Based
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Hypermarkets & Supermarkets
- Convenience Stores
- Online
- Others
- Regional Outlook (Revenue, USD Million, 2021 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- Latin America
- Brazil
- Middle East and Africa (MEA)
- South Africa
Table of Contents
110 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Product Outlook
- 2.3. Source Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Regional Outlook
- 2.6. Competitive Landscape Snapshot
- Chapter 3. Sports supplements market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Related Market Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis Tools
- 3.5.1. Porter’s Five Forces Analysis
- 3.6. Market Entry Strategies
- Chapter 4. Sports supplements market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
- Chapter 5. Sports supplements market: Product Estimates & Trend Analysis
- 5.1. Sports supplements market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, by Type, 2021 - 2033 (USD Billion)
- 5.3.1. Capsules/Tablets
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. Powder
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. Liquid
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.4. Bar
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.5. Others
- 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 6. Sports supplements market: Source Estimates & Trend Analysis
- 6.1. Sports supplements market, By Source: Key Takeaways
- 6.2. Source Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Billion)
- 6.3.1. Animal-based
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Plant-based
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 7. Sports supplements market: Distribution Channel Estimates & Trend Analysis
- 7.1. Sports supplements market, By Distribution Channel: Key Takeaways
- 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Billion)
- 7.3.1. Hypermarkets & Supermarkets
- 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.2. Convenience Stores
- 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.3. Online
- 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.4. Others
- 7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 8. Sports supplements market: Regional Estimates & Trend Analysis
- 8.1. Sports supplements market: Regional Outlook
- 8.2. Regional Marketplaces: Key Takeaways
- 8.3. Market Estimates & Forecasts, by Region, 2021 - 2033 (USD Billion)
- 8.3.1. North America
- 8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.1.2. U.S.
- 8.3.1.2.1. Key country dynamics
- 8.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.1.3. Canada
- 8.3.1.3.1. Key country dynamics
- 8.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.1.4. Mexico
- 8.3.1.4.1. Key country dynamics
- 8.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.2. Europe
- 8.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.2.2. Germany
- 8.3.2.2.1. Key country dynamics
- 8.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.2.3. UK
- 8.3.2.3.1. Key country dynamics
- 8.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.2.4. France
- 8.3.2.4.1. Key country dynamics
- 8.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.2.5. Italy
- 8.3.2.5.1. Key country dynamics
- 8.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.2.6. Spain
- 8.3.2.6.1. Key country dynamics
- 8.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.3. Asia Pacific
- 8.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.3.2. China
- 8.3.3.2.1. Key country dynamics
- 8.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.3.3. India
- 8.3.3.3.1. Key country dynamics
- 8.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.3.4. Japan
- 8.3.3.4.1. Key country dynamics
- 8.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.3.5. Australia & New Zealand & New Zealand
- 8.3.3.5.1. Key country dynamics
- 8.3.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.4. Central & South America
- 8.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.4.2. Brazil
- 8.3.4.2.1. Key country dynamics
- 8.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.5. Middle East & Africa
- 8.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 8.3.5.2. South Africa
- 8.3.5.2.1. Key country dynamics
- 8.3.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Billion)
- Chapter 9. Sports supplements market: Competitive Analysis
- 9.1. Recent developments & impact analysis, by key market participants
- 9.2. Company Categorization
- 9.3. Participant’s Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2024 (%)
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. The Simply Good Foods Company
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Portfolios
- 9.9.1.4. Strategic Initiatives
- 9.9.2. Maxinutrition
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Portfolios
- 9.9.2.4. Strategic Initiatives
- 9.9.3. Universal Nutrition
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Portfolios
- 9.9.3.4. Strategic Initiatives
- 9.9.4. GNC Holdings, LLC
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Portfolios
- 9.9.4.4. Strategic Initiatives
- 9.9.5. Glanbia PLC
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Portfolios
- 9.9.5.4. Strategic Initiatives
- 9.9.6. NOW Foods
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Portfolios
- 9.9.6.4. Strategic Initiatives
- 9.9.7. SciTec, Inc.
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Portfolios
- 9.9.7.4. Strategic Initiatives
- 9.9.8. THG PLC
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Portfolios
- 9.9.8.4. Strategic Initiatives
- 9.9.9. PepsiCo
- 9.9.9.1. Company Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Product Portfolios
- 9.9.9.4. Strategic Initiatives
- 9.9.10. Abott
- 9.9.10.1. Company Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Product Portfolios
- 9.9.10.4. Strategic Initiatives
- 9.9.11. Herbalife
- 9.9.11.1. Company Overview
- 9.9.11.2. Financial Performance
- 9.9.11.3. Product Portfolios
- 9.9.11.4. Strategic Initiatives
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