U.S. Spirits Market Size, Share & Trends Analysis Report By Product (Vodka, Whiskey, Rum, Brandy, Gin), By Price Point (Economy, Mid-Premium, Supper-Premium), By Distribution Channel, By Product - Price Point - Distribution Channel, And Segment Forecasts,
Description
U.S. Spirits Market Report Summary
The U.S. spirits market size was estimated at USD 76.16 billion in 2024 and is expected to reach USD 112.87 billion by 2033, growing at a CAGR of 4.5% from 2025 to 2033. This growth is driven by strong consumer demand for premium, craft, and innovative spirit varieties across categories such as whiskey, tequila, vodka, and rum.
Premiumization remains a key trend in the U.S. spirits industry, with consumers increasingly willing to spend more on aged, small-batch, and limited-edition releases that emphasize quality, authenticity, and craftsmanship. The expansion of cocktail culture-both in bars and through at-home mixology-continues to boost demand for versatile and high-quality spirits. Additionally, the rise of e-commerce and rapid delivery platforms has broadened consumer access, while marketing collaborations, celebrity-led brands, and experiential promotions enhance brand engagement. Demographic diversity, evolving taste preferences, and the growing influence of younger consumers further support the long-term growth outlook for the U.S. spirits industry.
A growing trend in the U.S. spirits market is the rising popularity of flavored and infused spirits-particularly in categories such as vodka, whiskey, rum, and brandy-aimed at attracting younger, experience-driven drinkers. U.S. consumers are increasingly exploring fruit-, spice-, and dessert-inspired variants that offer smoother, sweeter, and more mixable profiles ideal for cocktails and casual social occasions. This aligns with the country’s thriving cocktail culture and demand for approachable, easy-to-enjoy spirits. Major brands continue to expand their flavored portfolios, with launches such as Crown Royal’s flavored whiskies and Smirnoff’s seasonal vodka infusions appealing strongly to millennials and Gen Z, who seek novelty, versatility, and bolder taste experiences.
Another key trend shaping the U.S. spirits landscape is the strong momentum behind premiumization, driven by limited-edition releases and luxury expressions that highlight craftsmanship, aging techniques, and heritage. Distillers are increasingly targeting collectors and high-income consumers with rare blends, unique barrel finishes, and artful packaging that elevate perceived value. For example, brands like Jack Daniel’s and Woodford Reserve have expanded their high-end portfolios through special single-barrel editions and master distiller selections. At the same time, premium tequila and bourbon producers continue to launch ultra-premium expressions in response to rising demand. These offerings resonate deeply with U.S. consumers who seek authenticity, exclusivity, and elevated drinking experiences.
U.S. Spirits Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the U.S. spirits market report by product, price point, distribution channel, and product - price Point - Distribution channel:
The U.S. spirits market size was estimated at USD 76.16 billion in 2024 and is expected to reach USD 112.87 billion by 2033, growing at a CAGR of 4.5% from 2025 to 2033. This growth is driven by strong consumer demand for premium, craft, and innovative spirit varieties across categories such as whiskey, tequila, vodka, and rum.
Premiumization remains a key trend in the U.S. spirits industry, with consumers increasingly willing to spend more on aged, small-batch, and limited-edition releases that emphasize quality, authenticity, and craftsmanship. The expansion of cocktail culture-both in bars and through at-home mixology-continues to boost demand for versatile and high-quality spirits. Additionally, the rise of e-commerce and rapid delivery platforms has broadened consumer access, while marketing collaborations, celebrity-led brands, and experiential promotions enhance brand engagement. Demographic diversity, evolving taste preferences, and the growing influence of younger consumers further support the long-term growth outlook for the U.S. spirits industry.
A growing trend in the U.S. spirits market is the rising popularity of flavored and infused spirits-particularly in categories such as vodka, whiskey, rum, and brandy-aimed at attracting younger, experience-driven drinkers. U.S. consumers are increasingly exploring fruit-, spice-, and dessert-inspired variants that offer smoother, sweeter, and more mixable profiles ideal for cocktails and casual social occasions. This aligns with the country’s thriving cocktail culture and demand for approachable, easy-to-enjoy spirits. Major brands continue to expand their flavored portfolios, with launches such as Crown Royal’s flavored whiskies and Smirnoff’s seasonal vodka infusions appealing strongly to millennials and Gen Z, who seek novelty, versatility, and bolder taste experiences.
Another key trend shaping the U.S. spirits landscape is the strong momentum behind premiumization, driven by limited-edition releases and luxury expressions that highlight craftsmanship, aging techniques, and heritage. Distillers are increasingly targeting collectors and high-income consumers with rare blends, unique barrel finishes, and artful packaging that elevate perceived value. For example, brands like Jack Daniel’s and Woodford Reserve have expanded their high-end portfolios through special single-barrel editions and master distiller selections. At the same time, premium tequila and bourbon producers continue to launch ultra-premium expressions in response to rising demand. These offerings resonate deeply with U.S. consumers who seek authenticity, exclusivity, and elevated drinking experiences.
U.S. Spirits Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the U.S. spirits market report by product, price point, distribution channel, and product - price Point - Distribution channel:
- Product Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- Vodka
- Whiskey
- Rum
- Brandy and Cognac
- Gin
- Cordials & Liqueurs
- Tequila & Mezcal
- Baijiu
- Others
- Price Point Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- Economy
- Mid-Premium
- Super-Premium
- Ultra-Premium
- Distribution Channel Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- On-trade
- Off-trade
- Product - Price Point - Distribution Channel Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- Vodka
- Unflavored/Regular
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Flavored
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Whiskey
- Scotch Whiskey
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Irish Whiskey
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Global/American Whiskey
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Japanese Whiskey
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Canadian Whiskey
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Other Whiskey
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Rum
- Dark & Golden Run
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- White Rum
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Flavored & Spiced Rum
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Others
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Gin
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Brandy & Cognac
- Unflavored/Regular
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Flavored
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Tequila Mezcal
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Baijiu
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
- Other Spirits
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
Table of Contents
110 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Price Point Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Product - Price Point - Distribution Channel Outlook
- Chapter 3. U.S. Spirits Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Manufacturing & Technology Trends
- 3.3.3. Pricing Analysis
- 3.3.4. Sales/ Retail Channel Analysis
- 3.3.5. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter’s
- 3.6. Market Entry Strategies
- Chapter 4. U.S. Spirits Market: Product Estimates & Trend Analysis
- 4.1. Product Movement Analysis & Market Share, 2024 & 2033
- 4.2. Vodka
- 4.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.3. Whiskey
- 4.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.4. Rum
- 4.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.5. Brandy and Cognac
- 4.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.6. Gin
- 4.6.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.7. Cordials & Liqueurs
- 4.7.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.8. Tequila & Mezcal
- 4.8.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.9. Baijiu
- 4.9.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 4.10. Others
- 4.10.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- Chapter 5. U.S. Spirits Market: Price Point Estimates & Trend Analysis
- 5.1. Price Point Movement Analysis & Market Share, 2024 & 2033
- 5.2. Economy
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 5.3. Mid-Premium
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 5.4. Super-Premium
- 5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 5.5. Ultra-Premium
- 5.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- Chapter 6. U.S. Spirits Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 6.2. On-trade
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 6.3. Off-trade
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- Chapter 7. U.S. Spirits Market: Product - Price Point - Distribution Channel Estimates & Trend Analysis
- 7.1. Product - Price Point - Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 7.2. Vodka
- 7.2.1. Regular/Unflavored
- 7.2.1.1. Economy
- 7.2.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.1.2. On-trade
- 7.2.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.1.3. Off-trade
- 7.2.1.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.2. Mid-Premium
- 7.2.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.2.2. On-trade
- 7.2.1.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.2.3. Off-trade
- 7.2.1.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.3. Super-Premium
- 7.2.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.3.2. On-trade
- 7.2.1.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.3.3. Off-trade
- 7.2.1.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.4. Ultra-Premium
- 7.2.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.4.2. On-trade
- 7.2.1.4.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.1.4.3. Off-trade
- 7.2.1.4.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2. Flavored
- 7.2.2.1. Economy
- 7.2.2.1.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.1.2. On-trade
- 7.2.2.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.1.3. Off-trade
- 7.2.2.1.4. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.2. Mid-Premium
- 7.2.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.2.2. On-trade
- 7.2.2.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.2.3. Off-trade
- 7.2.2.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.3. Super-Premium
- 7.2.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.3.2. On-trade
- 7.2.2.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.3.3. Off-trade
- 7.2.2.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.4. Ultra-Premium
- 7.2.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.4.2. On-trade
- 7.2.2.4.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.2.2.4.3. Off-trade
- 7.2.2.4.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-Liter Cases)
- 7.3. Similar analysis will be provided for all the products mentioned below in the spirits market:
- 7.3.1. Whiskey
- 7.3.2. Rum
- 7.3.3. Brandy and Cognac
- 7.3.4. Gin
- 7.3.5. Cordials & Liqueurs
- 7.3.6. Tequila & Mezcal
- 7.3.7. Baijiu
- 7.3.8. Others
- Chapter 8. Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant’s Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Asahi Group Holdings, Ltd
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Diageo plc
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Pernod Ricard S.A.
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Campari Group
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Constellation Brands, Inc
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Tilaknagar Industries Ltd.
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Bacardi Limited
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Suntory Holdings Limited
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Louis Royer
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Cognac Hardy
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
Pricing
Currency Rates
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