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Southeast Asia Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Small Appliances), By Distribution Channel (Hypermarkets & Supermarkets, Electronic Stores, Online), By Country, And Segment Forecasts, 2025 - 20

Publisher Grand View Research
Published Jun 10, 2025
Length 110 Pages
SKU # GV20192271

Description

Market Size & Trends

The Southeast Asia household appliances market size was estimated at USD 21.25 billion in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2030. The market is driven by factors such as rapid urbanization and the expansion of the middle-class population across Southeast Asian countries such as Indonesia, Vietnam, Thailand, and the Philippines. As more people move to urban areas and experience rising disposable incomes, a growing demand for modern household appliances enhance convenience and living standards. Changing lifestyles and the increasing number of dual-income households are also contributing to the rising adoption of major appliances such as refrigerators, washing machines, and air conditioners.

The market is also driven by factors such as environmental concerns and stricter energy regulations. These are pushing manufacturers to innovate with energy-efficient and eco-friendly models. Government incentives and consumer preference for sustainability are further boosting the demand for appliances with low energy and water usage. The increasing focus on convenience, coupled with the popularity of compact, multifunctional appliances, is also supporting market expansion in densely populated urban areas. In parallel, the integration of smart technologies into both major and small appliances is accelerating market growth as consumers embrace connected devices that offer remote control, automation, and energy-saving features. Meanwhile, voice-controlled and app-enabled appliances are becoming more popular, especially among the region’s young, tech-savvy consumers.

The rise of e-commerce and improved retail infrastructure has also made household appliances more accessible to consumers, even in semi-urban and rural areas. Online platforms offer a wide range of products, competitive pricing, and convenient delivery options, encouraging broader market penetration. Furthermore, increased brand competition and frequent product innovation are providing consumers with more choices and value-added features, such as customizable settings, AI-based functionality, and seamless integration with smart home ecosystems. This competitive landscape also drives down prices, making household appliances more affordable for a larger segment of the population.

Southeast Asia Household Appliances Market Report Segmentation

This report forecasts revenue growth at regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the Southeast Asia household appliances market report based on product, distribution channel, and country.
  • Product Outlook (Revenue, USD Million; Volume, Thousand Units, 2018 - 2030)
  • Major Appliances
  • Water Heater
  • Dishwasher
  • Refrigerator
  • Cooktop, Cooking Range, Microwave, and Oven
  • Vacuum Cleaner
  • Washing Machine and Dryers
  • Air Conditioner
  • Small Appliances
  • Coffee Makers
  • Toasters
  • Juicers, Blenders and Food Processors
  • Hair Dryers
  • Irons
  • Deep Fryers
  • Space Heaters
  • Electric Trimmers and Shavers
  • Air Purifiers
  • Humidifiers & Dehumidifiers
  • Rice Cookers & Steamers
  • Air Fryers
  • Distribution Channel Outlook (Revenue, USD Million; Volume, Thousand Units, 2018 - 2030)
  • Hypermarkets & Supermarkets
  • Electronic Stores
  • Exclusive Brand Outlets
  • Online
  • Others
  • Country Outlook (Revenue, USD Million; Volume, Thousand Units, 2018 - 2030)
  • Southeast Asia
  • Indonesia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

110 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
Chapter 3. Southeast Asia Household Appliances Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Manufacturing & Technology Trends
3.3.2. Sales Channel Analysis
3.3.3. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis – Porter’s
3.6. Market Entry Strategies
3.7. Pricing Analysis, by country, 2024
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Southeast Asia Household Appliances Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2024 & 2030
5.2. Major Appliances
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.2.2. Water Heater
5.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.2.3. Dishwasher
5.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.2.4. Refrigerator
5.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.2.5. Cooktop, Cooking Range, Microwave, and Oven
5.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.2.6. Vacuum Cleaner
5.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.2.7. Washing Machine and Dryers
5.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.2.8. Air Conditioner
5.2.8.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3. Small Appliances
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.2. Coffee Makers
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.3. Toasters
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.4. Juicers, Blenders and Food Processors
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.5. Hair Dryers
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.6. Irons
5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.7. Deep Fryers
5.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.8. Space Heaters
5.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.9. Electric Trimmers and Shavers
5.3.9.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.10. Air Purifiers
5.3.10.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.11. Humidifiers & Dehumidifiers
5.3.11.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.12. Rice Cookers & Steamers
5.3.12.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
5.3.13. Air Fryers
5.3.13.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
Chapter 6. Southeast Asia Household Appliances Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.2. Hypermarkets & Supermarkets
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
6.3. Electronic Stores
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
6.4. Exclusive Brand Outlets
6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
6.5. Online
6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
6.6. Others
6.6.1. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
Chapter 7. Southeast Asia Household Appliances Market: Country Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2024 & 2030
7.2. Regional Movement Analysis & Market Share, 2024 & 2030
7.3. Southeast Asia
7.3.1. Indonesia
7.3.1.1. Key country dynamics
7.3.1.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
7.3.2. Philippines
7.3.2.1. Key country dynamics
7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
7.3.3. Singapore
7.3.3.1. Key country dynamics
7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
7.3.4. Thailand
7.3.4.1. Key country dynamics
7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
7.3.5. Vietnam
7.3.5.1. Key country dynamics
7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million, Thousand Units)
Chapter 8. Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Samsung Electronics Co. Ltd.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Whirlpool Corporation
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. LG Electronics
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Electrolux AB
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Haier Group Corporation
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Robert Bosch GmbH
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Panasonic Corporation
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Midea Group Co., Ltd
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Sharp Corporation
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Miele Group
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
8.9.11. Koninklijke Philips N.V.
8.9.11.1. Company Overview
8.9.11.2. Financial Performance
8.9.11.3. Product Portfolios
8.9.11.4. Strategic Initiatives
8.9.12. Breville Group Limited
8.9.12.1. Company Overview
8.9.12.2. Financial Performance
8.9.12.3. Product Portfolios
8.9.12.4. Strategic Initiatives
8.9.13. De'Longhi S.p.A.
8.9.13.1. Company Overview
8.9.13.2. Financial Performance
8.9.13.3. Product Portfolios
8.9.13.4. Strategic Initiatives
8.9.14. SEB Groupe (Groupe SEB)
8.9.14.1. Company Overview
8.9.14.2. Financial Performance
8.9.14.3. Product Portfolios
8.9.14.4. Strategic Initiatives
8.9.15. Dyson Limited
8.9.15.1. Company Overview
8.9.15.2. Financial Performance
8.9.15.3. Product Portfolios
8.9.15.4. Strategic Initiatives

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