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Smart Toys Market Size, Share & Trends Analysis Report By Product (Interactive Games, Robots, Educational Toys), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2021 - 2028

Publisher Grand View Research
Published Jan 17, 2022
Length 80 Pages
SKU # GV17392285

Description

Smart Toys Market Size, Share & Trends Analysis Report By Product (Interactive Games, Robots, Educational Toys), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2021 - 2028

Smart Toys Market Growth & Trends

The global smart toys market size is expected to reach USD 34.13 billion by 2028, based on a new report by Grand View

Research, Inc. It is expected to expand at a CAGR of 16.5% from 2021 to 2028. The rise in disposable income, coupled with the

growing demand for coding skills, is fueling the growth of the market. The growing importance of coding and STEM learning in

schools and other organizations is propelling the demand for smart toys. The use of educational robots in classrooms for

storytelling and play-to-learn interactive tablet toys help in delivering superior gaming and learning experience to students

and players.

Key players in the market are utilizing TV media and famous cartoon characters to capitalize on branded content to improve

the entertainment value. The inclusion of social media and OTT platforms provides companies in the market to garner a larger

consumer base in the market. Dora the Explorer and Sesame Street are some of the famous cartoons that are interactive.

Further, key players like Mattel Inc. and Hasbro Inc. have reported an increase of 4% increase in revenue in the last quarter

of 2020. The lockdown orders in several parts of the world led to the majority of time spent with family, thereby increasing

the sales of board games and cards. Companies in the market optimized the use of online retailing by providing discounts and

offers to consumers to increase revenue. For instance, as per Spielwarenmesse, a fair organizer has reported that several

independent retailers during the pandemic shifted to online operations to survive during the pandemic.

Smart Toys Market Report Highlights
  • Based on product, the interactive games segment held the largest revenue share in 2020 due to the increasing internet
penetration worldwide
  • In terms of distribution channel, the offline segment held the largest revenue share in 2020 owing to the large
presence of local manufactures and toy producers
  • In 2020, North America held the largest revenue share owing to the increasing disposable income and rising demand for
educational toys in classrooms
  • Asia Pacific is anticipated to witness the fastest growth from 2021 to 2028. Rapid urbanization, rise in flexible
income, and a promising demographic base are increasing the demand for toys in the region

Smart Toys Market SegmentationPlease note The report will be delivered in 2-3 business days upon order notification.

Table of Contents

80 Pages
Chapter 1 Methodology & Scope
1.1 Market Segmentation & Scope
1.2 Market Definition
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 GVR’s Internal Database
1.3.3 Secondary Sources and Third-Party Perspectives
1.3.4 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.4.2 Market Formulation & Data Visualization
1.5 Data Validation & Publishing
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Product Outlook
2.3 Distribution Channel Outlook
2.4 Regional Outlook
Chapter 3 Market Variables, Trends & Scope
3.1 Market Introduction
3.2 Impact of COVID-19 on Smart Toys Market
3.3 Industry Value Chain Analysis
3.4 Market Dynamics
3.4.1 Driver Impact Analysis
3.4.1.1 Rising adoption of AI and IoT technology
3.4.1.2 Growing adoption of education-based toys
3.4.2 Restraint Impact Analysis
3.4.2.1 Privacy concerns associated with smart toys
3.4.3 Industry Challenges
3.4.4 Industry Opportunities
3.5 Business Environment Analysis
3.5.1 Industry Analysis: Porter’s Five Forces
3.6 Roadmap of Smart toys market
3.7 Market Entry Strategies
3.8 Penetration & Growth Prospect Mapping
Chapter 4 Consumer Behavior Analysis
4.1 Consumer Trends & Preferences
4.2 Factors Affecting Buying Decision
4.3 Consumer Product Adoption
4.4 Observations & Recommendations
Chapter 5 Smart Toys Market: Product Analysis and Estimates
5.1 Product Analysis & Market Share, 2020 & 2028
5.2 Interactive Games
5.2.1 Interactive Games Market Estimates and Forecast, 2016 - 2028 (USD Million)
5.3 Robots
5.3.1 Robots Market Estimates and Forecast, 2016 - 2028 (USD Million)
5.4 Educational Robots
5.4.1 Educational Robots Market Estimates and Forecast (USD Million)
Chapter 6 Smart Toys Market: Distribution Channel Analysis and Estimates
6.1 Distribution Channel Analysis & Market Share, 2020 & 2028
6.2 Online
6.2.1 Online Market Estimates and Forecast, 2016 - 2028 (USD Million)
6.3 Offline
6.3.1 Offline Market Estimates and Forecast, 2016 - 2028 (USD Million)
Chapter 7 Smart Toys Market: Regional Estimates & Trend Analysis
7.1 Regional Movement Analysis & Market Share, 2020 & 2028
7.2 North America
7.2.1 North America Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.2.2 North America Smart Toys Market Estimates and Forecast, by Product (USD Million)
7.2.3 North America Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.2.4 U.S.
7.2.4.1 U.S. Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.2.4.2 U.S. Smart Toys Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.2.4.3 U.S. Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.3 Europe
7.3.1 Europe Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.2 Europe Smart Toys Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.3 Europe Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.3.4 U.K.
7.3.4.1 U.K. Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.4.2 U.K. Smart Toys Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.4.3 U.K. Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.3.5 Germany
7.3.5.1 Germany Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.5.2 Germany Smart Toys Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.5.3 Germany Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.4 Asia Pacific
7.4.1 Asia Pacific Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.2 Asia Pacific Smart Toys Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.3 Asia Pacific Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.4.4 China
7.4.4.1 China Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.4.2 China Smart Toys Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.4.3 China Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.4.5 Japan
7.4.5.1 Japan Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.5.2 Japan Smart Toys Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.5.3 Japan Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.5 Central and South America
7.5.1 Central and South America Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.5.2 Central and South America Smart Toys Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.5.3 Central and South America Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.5.4 Brazil
7.5.4.1 Brazil Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.5.4.2 Brazil Smart Toys Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.5.4.3 Brazil Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.6 Middle East & Africa
7.6.1 Middle East & Africa Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.6.2 Middle East & Africa Smart Toys Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.6.3 Middle East & Africa Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.6.4 South Africa
7.6.4.1 South Africa Smart Toys Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.6.4.2 South Africa Smart Toys Market Estimates and Forecast, by Product (USD Million)
7.6.4.2 South Africa Smart Toys Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
Chapter 8 Competitive & Vendor Landscape
8.1 Key Global Players, Recent Developments, & their Impact on the Industry
8.2 Key Company Categorization
8.3 Vendor Landscape
8.3.1 Key company market position analysis, 2020
Chapter 9 Company Profiles
9.1 Playmobil
9.1.1 Company Overview
9.1.2 Financial performance
9.1.3 Product Benchmarking
9.1.4 Strategic Initiatives
9.2 Pillar Learning
9.2.1 Company Overview
9.2.2 Financial performance
9.2.3 Product Benchmarking
9.2.4 Strategic Initiatives
9.3 Sega Toys Co. Ltd.
9.3.1 Company Overview
9.3.2 Product Benchmarking
9.3.3 Strategic Initiatives
9.4 LeapFrog Enterprises Inc.
9.4.1 Company Overview
9.4.2 Product Benchmarking
9.5 Mattel Inc.
9.5.1 Company Overview
9.5.2 Financial Performance
9.5.3 Product benchmarking
9.5.4 Strategic Initiatives
9.6 Hasbro Inc.
9.6.1 Company Overview
9.6.2 Financial Performance
9.6.3 Product benchmarking
9.6.4 Strategic Initiatives
9.7 Lego System A/S
9.7.1 Company Overview
9.7.2 Financial performance
9.7.3 Product Benchmarking
9.7.4 Strategic Initiatives
9.8 Robofi LLC
9.8.1 Company Overview
9.8.2 Financial Performance
9.8.3 Product Benchmarking
9.8.4 Strategic Initiatives
9.9 Tomy Co. Ltd.
9.9.1 Company Overview
9.9.2 Financial Performance
9.9.3 Product Benchmarking
9.9.4 Strategic Initiatives

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