U.S. Seasoning Blends Market Size, Share & Trend Analysis Report By Product (BBQ Rubs, Cajun Rubs), By Brand (National Brand, Private Label Brand), By Distribution Channel (Foodservice, Retail), And Segment Forecasts, 2025 - 2030

U.S. Seasoning Blends Market Trends

The U.S. seasoning blends market size was estimated at USD 5.28 billion in 2024 and is projected to grow at a CAGR of 4.4% from 2025 to 2030. The U.S. seasoning blends industry is expanding, fueled by the country’s large, diverse population and a vibrant food culture that values both flavor and convenience.

Steady growth is expected as consumer tastes evolve and interest in culinary exploration rises. More Americans are gravitating toward bold, umami-rich, and globally inspired flavors, with Mexican, Asian, and Mediterranean blends gaining significant popularity.

Health and wellness trends are strongly influencing the market, as U.S. consumers increasingly prefer clean-label, organic, and low-sodium seasoning options. This shift is reflected in the strong sales growth of organic and specialty spice blends, which have surpassed those of traditional products in recent years. Regulatory initiatives, including the FDA’s push to reduce sodium intake, have encouraged brands to develop healthier formulations, helping to drive demand for premium seasoning blends.

The U.S. foodservice sector plays a key role in driving market growth, with restaurants, meal kit providers, and ready-to-eat food manufacturers turning to high-quality seasoning blends to ensure bold, consistent flavors. The rise of plant-based and protein-focused diets has further boosted demand for savory blends, which are now commonly used in both meat and plant-based dishes to align with evolving dietary preferences. For instance, in 2023, The Kraft Heinz Company announced the U.S. launch of Just Spices, a direct-to-consumer spice brand in which it had acquired a majority stake the previous year. Just Spices offered over 170 seasoning blends tailored for various meal occasions. The initial U.S. lineup featured ten popular products, including Chicken, Vegetable, Pasta, BBQ, Salmon, and Caprese Allrounders, along with Egg and Avocado Toppings, and Fajita and Enchilada Seasonings.

U.S. Seasoning Blends Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. seasoning blends market report based on the product, brand, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• BBQ Rubs
• Cajun Rubs
• Creole Blends
• Taco/Fajita Seasonings
• Italia/Mediterrranean Blends
• Steak/Grill Rubs
• Garlic & Herb Blends
• Others
• Brand Outlook (Revenue, USD Million, 2018 - 2030)
• National Brand
• Private Label Brand
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• Foodservice
• Retail
• Supermarkets and Hypermarkets
• Convenience Store
• Online
• Others