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Roadways Intelligent Transportation System Market Size, Share & Trends Analysis Report By Offering (Hardware, Software, Services), By System Type, By Application, By Region, And Segment Forecasts, 2025 - 2033

Publisher Grand View Research
Published Dec 08, 2025
Length 120 Pages
SKU # GV20723771

Description

Roadways Intelligent Transportation System Market Summary

The global roadways intelligent transportation system market size was estimated at USD 24.63 billion in 2024, and is projected to reach USD 46.91 billion by 2033, growing at a CAGR of 7.6% from 2025 to 2033. The growing need for effective traffic congestion management is driving the expansion of the market.

Rapid urbanization and a steady increase in vehicle ownership have intensified traffic congestion challenges in cities across the globe. Traditional traffic control systems are proving inadequate in handling complex and evolving traffic patterns, prompting authorities to seek more advanced solutions. Governments and city planners are increasingly deploying intelligent traffic management systems that leverage real-time data analytics, sensors, and adaptive signal controls to enhance road efficiency and minimize delays. The continuous expansion of urban populations is further accelerating the demand for such advanced traffic management technologies.

The increasing number of vehicles on the road is creating a significant demand for intelligent transportation systems that can effectively manage growing traffic volumes and improve road safety and efficiency. Rising automobile ownership is prompting city planners and transportation authorities to implement smart mobility solutions, including adaptive traffic control, vehicle tracking, and real-time traffic monitoring systems. These technologies help optimize traffic flow, reduce congestion, and enhance overall transportation efficiency. Consequently, the surge in automobile sales is indirectly fueling the growth of the intelligent transportation system market, making advanced traffic management solutions essential for maintaining smooth and sustainable mobility in rapidly developing urban regions.

Moreover, the growing focus on road safety and accident reduction is driving the growth of the intelligent transportation system (ITS) market for roadways. The rapid increase in vehicle ownership and escalating traffic density have prompted governments and transportation authorities worldwide to adopt advanced technologies aimed at reducing road accidents and fatalities. Traditional safety measures such as static signage and manual monitoring are proving inadequate in managing today’s complex and dynamic traffic environments. Intelligent transportation systems address these challenges by enabling real-time monitoring, data-driven decision-making, and swift incident response, thereby significantly enhancing road safety and overall traffic efficiency.

The deployment of ITS technologies, such as automatic incident detection, traffic surveillance cameras, and adaptive signal control, plays a crucial role in preventing accidents and managing emergencies efficiently. These systems help identify risky driving behaviors, detect collisions instantly, and alert emergency services for quick response. Furthermore, vehicle-to-infrastructure (V2I) communication enhances driver awareness by sharing real-time information on road conditions, congestion, and hazards. Such advanced safety features protect road users and support broader public safety goals, making the adoption of ITS an essential investment for both developed and developing nations.

Global Roadways Intelligent Transportation System Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global roadways intelligent transportation system market report based on offering, system type, application, and region:
  • Offering Outlook (Revenue, USD Million, 2021 - 2033)
  • Hardware
  • Interface Boards
  • Sensors
  • Surveillance Cameras
  • Telecommunication Networks
  • Monitoring and Detection Systems
  • Others
  • Software
  • Visualization Software
  • Video Detection Management Software
  • Transit Management Software
  • Others
  • Services
  • Cloud services
  • Business services
  • Professional services
  • System Type Outlook (Revenue, USD Million, 2021 - 2033)
  • Advanced Traveler Information System (ATIS)
  • Advanced Traffic Management System (ATMS)
  • Advanced Transportation Pricing System (ATPS)
  • Advanced Public Transportation System (APTS)
  • Emergency Medical System (EMS)
  • Application Outlook (Revenue, USD Million, 2021 - 2033)
  • Traffic Management
  • Road Safety and Security
  • Freight Management
  • Public Transport
  • Environment Protection
  • Automotive Telematics
  • Parking Management
  • Road Tolling Systems
  • Others
  • Regional Outlook (Revenue, USD Million, 2021 - 2033)
  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Middle East and Africa (MEA)
  • KSA
  • UAE
  • South Africa
Please note The report will be delivered in 2-3 business days upon order notification.

Table of Contents

120 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Research Methodology
1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. Country-Based Segment Share Calculation
1.8. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. A2P Messaging Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Industry Challenge
3.3. A2P Messaging Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. A2P Messaging Market: Component Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. A2P Messaging Market: Component Movement Analysis, 2025 & 2033 USD Million
4.3. Platform
4.3.1. Platform Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.4. Services
4.4.1. Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 5. A2P Messaging Market: Deployment Mode Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. A2P Messaging Market: Deployment Mode Movement Analysis, 2025 & 2033 USD Million
5.3. On-premise
5.3.1. On-premise Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
5.4. Cloud
5.4.1. Cloud Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 6. A2P Messaging Market: Enterprise Size Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. A2P Messaging Market: Enterprise Size Movement Analysis, 2025 & 2033 USD Million
6.3. Large Enterprises
6.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.4. Small & Medium Enterprises
6.4.1. Small & Medium Enterprises Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 7. A2P Messaging Market: SMS Traffic Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. A2P Messaging Market: SMS Traffic Movement Analysis, 2025 & 2033 USD Million
7.3. National
7.3.1. National Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
7.4. Cross-border
7.4.1. Cross-border Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 8. A2P Messaging Market: Application Estimates & Trend Analysis
8.1. Segment Dashboard
8.2. A2P Messaging Market: Application Movement Analysis, 2025 & 2033 USD Million
8.3. Pushed Content Services
8.3.1. Pushed Content Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
8.4. Interactive Services
8.4.1. Interactive Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
8.5. Promotional Campaigns
8.5.1. Promotional Campaigns Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
8.6. Customer Relationship Management (CRM) services
8.6.1. Customer Relationship Management (CRM) Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
8.7. Others
8.7.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 9. A2P Messaging Market: Vertical Estimates & Trend Analysis
9.1. Segment Dashboard
9.2. A2P Messaging Market: Vertical Movement Analysis, 2025 & 2033 USD Million
9.3. BFSI
9.3.1. BFSI Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
9.4. Healthcare
9.4.1. Healthcare Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
9.5. Media & Entertainment
9.5.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
9.6. Retail & E-Commerce
9.6.1. Retail & E-Commerce Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
9.7. Travel & Tourism
9.7.1. Travel & Tourism Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
9.8. Others
9.8.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 10. A2P Messaging Market: Regional Estimates & Trend Analysis
10.1. A2P Messaging Market Share, By Region, 2025 & 2033, USD Million
10.2. North America
10.2.1. North America A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.2.2. U.S.
10.2.2.1. U.S. A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.2.3. Canada
10.2.3.1. Canada A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.2.4. Mexico
10.2.4.1. Mexico A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.3. Europe
10.3.1. Europe A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.3.2. UK
10.3.2.1. UK A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.3.3. Germany
10.3.3.1. Germany A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.3.4. France
10.3.4.1. France A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.4. Asia Pacific
10.4.1. Asia Pacific A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.4.2. China
10.4.2.1. China A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.4.3. Japan
10.4.3.1. Japan A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.4.4. India
10.4.4.1. India A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.4.5. South Korea
10.4.5.1. South Korea A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.4.6. Australia
10.4.6.1. Australia A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.5. Latin America
10.5.1. Latin America A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.5.2. Brazil
10.5.2.1. Brazil A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.6. Middle East and Africa
10.6.1. Middle East and Africa A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.6.2. UAE
10.6.2.1. UAE A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.6.3. KSA
10.6.3.1. KSA A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
10.6.4. South Africa
10.6.4.1. South Africa A2P Messaging Market Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 11. Competitive Landscape
11.1. Company Categorization
11.2. Company Market Positioning
11.3. Company Heat Map Analysis
11.4. Company Profiles/Listing
11.4.1. Twilio Inc.
11.4.1.1. Participant’s Overview
11.4.1.2. Financial Performance
11.4.1.3. Product Benchmarking
11.4.1.4. Strategic Initiatives
11.4.2. VONAGE
11.4.2.1. Participant’s Overview
11.4.2.2. Financial Performance
11.4.2.3. Product Benchmarking
11.4.2.4. Strategic Initiatives
11.4.3. Infobip Ltd.
11.4.3.1. Participant’s Overview
11.4.3.2. Financial Performance
11.4.3.3. Product Benchmarking
11.4.3.4. Strategic Initiatives
11.4.4. Sinch
11.4.4.1. Participant’s Overview
11.4.4.2. Financial Performance
11.4.4.3. Product Benchmarking
11.4.4.4. Strategic Initiatives
11.4.5. Proximus
11.4.5.1. Participant’s Overview
11.4.5.2. Financial Performance
11.4.5.3. Product Benchmarking
11.4.5.4. Strategic Initiatives
11.4.6. Tata Communications
11.4.6.1. Participant’s Overview
11.4.6.2. Financial Performance
11.4.6.3. Product Benchmarking
11.4.6.4. Strategic Initiatives
11.4.7. AT&T Inc.
11.4.7.1. Participant’s Overview
11.4.7.2. Financial Performance
11.4.7.3. Product Benchmarking
11.4.7.4. Strategic Initiatives
11.4.8. China Mobile Ltd.
11.4.8.1. Participant’s Overview
11.4.8.2. Financial Performance
11.4.8.3. Product Benchmarking
11.4.8.4. Strategic Initiatives
11.4.9. Orange S.A.
11.4.9.1. Participant’s Overview
11.4.9.2. Financial Performance
11.4.9.3. Product Benchmarking
11.4.9.4. Strategic Initiatives
11.4.10. Genesys
11.4.10.1. Participant’s Overview
11.4.10.2. Financial Performance
11.4.10.3. Product Benchmarking
11.4.10.4. Strategic Initiatives

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