Rice Market

Rice Market Summary

The global rice market size was estimated at USD 310.53 billion in 2025 and is projected to reach USD 391.82 billion by 2033, growing at a CAGR of 3.0% from 2026 to 2033. Rice is a staple food for more than half of the world’s population and contributes close to one-fifth of total caloric intake worldwide.

According to data from the FAO and national agriculture agencies, global rice consumption crossed 510 million metric tons in 2024, driven primarily by population growth in Asia and Africa, rising urbanisation, and the affordability of rice compared with other staple grains. Governments across developing economies continue to prioritise rice production and procurement as part of food security programs, which further supports sustained market expansion.

While rice remains a basic staple, consumers are increasingly demanding higher-quality, healthier, and more differentiated rice products. There is growing interest in brown rice, parboiled rice, organic rice, and low-glycaemic-index varieties, particularly among urban consumers who associate these products with better digestion, weight management, and diabetes control. Recent surveys state that rice’s gluten-free nature and versatility have strengthened its position among health-conscious consumers and those with dietary restrictions. At the same time, busy lifestyles are boosting demand for easy-to-cook, pre-washed, and ready-to-heat rice formats.

In Mexico, rice remains an important staple in the national diet, though its consumption patterns and market dynamics differ from those in high-rice consumption countries in Asia. Rice is considered a basic cereal in Mexican diets and figures in many traditional meals such as arroz a la tumbada, morisqueta, and arroz rojo where it complements beans, stews, and other proteins in everyday family cooking.

Cultural diversity plays a major role in sustaining and expanding rice consumption across regions. In South Asia, rice is deeply embedded in everyday meals as well as religious and ceremonial occasions, with varieties such as basmati and sona masuri dominating household consumption. In East Asia, short-grain and medium-grain rice are integral to traditional meals and food rituals, particularly in countries such as Japan and South Korea. Southeast Asian cuisines rely heavily on jasmine and sticky rice, while in the Middle East and parts of Africa, rice is central to communal dishes and festive meals. Beyond traditional consumption, the globalization of food culture has increased exposure to international rice-based cuisines such as sushi, risotto, paella, biryani, rice bowls, and fried rice, encouraging consumers to experiment with new cooking styles and rice varieties.

In addition, consumers are showing rising interest in aromatic rice varieties such as basmati and jasmine due to their fragrance and texture, while flavored and seasoned rice products are gaining traction in urban retail channels. India and China remain the world’s largest rice-consuming countries in 2024, largely due to their population size and cultural dependence on rice as a daily staple. Data from the FAO, USDA, and national agriculture ministries indicate that India and China together account for more than half of global rice consumption, with India consuming well over 100 million metric tons annually. Countries such as Bangladesh, Indonesia, and Vietnam also rank among the top consumers, reflecting both high population reliance on rice and limited substitution with other staples. On a per-capita basis, Southeast Asian countries such as Vietnam and Indonesia continue to record some of the highest rice consumption levels globally, according to government nutrition surveys and agricultural statistics.

Global Rice Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global rice market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Long-grain
• Medium-grain
• Short-grain
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• Offline
• Online
• Regional Outlook (Revenue, Revenue, USD Million, 2021 - 2033)
• North America
• U.S.
• Canada
• Mexico
• Europe
• UK
• Germany
• France
• Italy
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia & New Zealand
• South Korea
• Central & South America
• Brazil
• Middle East & Africa (MEA)
• South Africa

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