Protein Supplements Market Size, Share & Trends Analysis Report By Product (Protein Powders, Protein Bars), By Distribution Channel (Supermarkets, Online), By Application, By Source, By Region, And Segment Forecasts, 2025 - 2033
Description
Protein Supplements Market Summary
The global protein supplements market size was estimated at USD 6,846.2 million in 2024 and is projected to reach USD 13,667.1 million in 2033, growing at a CAGR of 8.1% from 2025 to 2033. Rising health and fitness awareness, product innovation and customization, e-commerce and digital marketing growth, and the expansion in sports nutrition segment are some of the factors leading to the growth of the market.
A rising number of consumers globally are seeking sustainable, animal-free, and non-GMO sources of protein. For instance, the U.S. has witnessed significant growth in the consumption of plant-based meat, driving the demand for plant-based protein ingredients. Cereal proteins and oilseed-based proteins are being used in new formulations by several manufacturers. Increasing government support for the plant-based protein industry is also contributing to market growth in North America. For instance, the Government of Canada is focused on commercializing new plant-based ingredients for food, livestock feed, and aquaculture industries. In June 2020, the Canadian Prime Minister announced a USD 100 million grant to an animal protein alternative company, Merit Functional Foods. The funds will be utilized by the company to set up its production plant in Canada. For instance, in May 2025, the U.S.-based Just One Protein brand launched nationwide at Whole Foods Market locations in the United States, offering a single-ingredient mung bean protein powder positioned as an everyday kitchen staple.
Furthermore, the application of proteins has increased in the sports nutrition and dietary supplements markets due to the growing demand for fortified ingredients, plant-based protein sources, and products with high stability and longer shelf life. Production methods influence the quality of protein ingredients and the end products, such as protein bars, protein powders, and beverages.
Certain proteins, such as wheat gluten and hemp, are associated with a starchy, bitter, and distinct aroma. The market is undergoing major improvements in manufacturing methods to address this issue and remove tetrahydrocannabinol (THC) from hemp seeds. Applied Food Sciences has improved the method of extracting protein from hemp seeds by including an additional step. Removing the outer shell of the hemp seed results in an ingredient free of the bitter and pungent flavor associated with hemp.
Moreover, microencapsulation technologies are gaining prominence in the protein supplements industry. Manufacturers use these techniques to achieve the controlled release of an ingredient in the human body. Microencapsulation of active compounds such as minerals, vitamins, proteins, and omega-3s protects these compounds from oxidation reactions and loss of nutrients. Spray drying is among the most widely used techniques for encapsulating bioactive food ingredients such as fats, proteins, enzymes, and vitamins.
Global Protein Supplements Market Report Segmentation
This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the global protein supplements market report based on source, product, application, distribution channel, and region.
The global protein supplements market size was estimated at USD 6,846.2 million in 2024 and is projected to reach USD 13,667.1 million in 2033, growing at a CAGR of 8.1% from 2025 to 2033. Rising health and fitness awareness, product innovation and customization, e-commerce and digital marketing growth, and the expansion in sports nutrition segment are some of the factors leading to the growth of the market.
A rising number of consumers globally are seeking sustainable, animal-free, and non-GMO sources of protein. For instance, the U.S. has witnessed significant growth in the consumption of plant-based meat, driving the demand for plant-based protein ingredients. Cereal proteins and oilseed-based proteins are being used in new formulations by several manufacturers. Increasing government support for the plant-based protein industry is also contributing to market growth in North America. For instance, the Government of Canada is focused on commercializing new plant-based ingredients for food, livestock feed, and aquaculture industries. In June 2020, the Canadian Prime Minister announced a USD 100 million grant to an animal protein alternative company, Merit Functional Foods. The funds will be utilized by the company to set up its production plant in Canada. For instance, in May 2025, the U.S.-based Just One Protein brand launched nationwide at Whole Foods Market locations in the United States, offering a single-ingredient mung bean protein powder positioned as an everyday kitchen staple.
Furthermore, the application of proteins has increased in the sports nutrition and dietary supplements markets due to the growing demand for fortified ingredients, plant-based protein sources, and products with high stability and longer shelf life. Production methods influence the quality of protein ingredients and the end products, such as protein bars, protein powders, and beverages.
Certain proteins, such as wheat gluten and hemp, are associated with a starchy, bitter, and distinct aroma. The market is undergoing major improvements in manufacturing methods to address this issue and remove tetrahydrocannabinol (THC) from hemp seeds. Applied Food Sciences has improved the method of extracting protein from hemp seeds by including an additional step. Removing the outer shell of the hemp seed results in an ingredient free of the bitter and pungent flavor associated with hemp.
Moreover, microencapsulation technologies are gaining prominence in the protein supplements industry. Manufacturers use these techniques to achieve the controlled release of an ingredient in the human body. Microencapsulation of active compounds such as minerals, vitamins, proteins, and omega-3s protects these compounds from oxidation reactions and loss of nutrients. Spray drying is among the most widely used techniques for encapsulating bioactive food ingredients such as fats, proteins, enzymes, and vitamins.
Global Protein Supplements Market Report Segmentation
This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the global protein supplements market report based on source, product, application, distribution channel, and region.
- Source Outlook (Revenue, USD Million, 2021 - 2033)
- Animal-Based
- Whey
- Casein
- Egg
- Fish
- Others
- Plant-Based
- Soy
- Spirulina
- Pumkin Seed
- Wheat
- Hemp
- Rice
- Pea
- Others
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Protein Powder
- Protein bars
- RTD
- Others
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Sports Nutrition
- Functional foods
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Supermarkets
- Online
- DTC
- Others
- Regional Outlook (Revenue, USD Million; 2021 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
- Central & South America
- Brazil
- Middle East & Africa
- UAE
Table of Contents
110 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. ata Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Source Outlook
- 2.3. Product Outlook
- 2.4. Application Outlook
- 2.5. Distribution Channel Outlook
- 2.6. Regional Outlook
- Chapter 3. Protein Supplements Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Manufacturing & Technology Trends
- 3.3.2. Sales Channel Analysis
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter’s
- 3.6. Market Entry Strategies
- Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
- Chapter 5. Protein Supplements Market: Source Estimates & Trend Analysis
- 5.1. Source Movement Analysis & Market Share, 2024 & 2033
- 5.2. Animal-based
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.2.2. Whey
- 5.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.2.3. Casein
- 5.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.2.4. Egg
- 5.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.2.5. Fish
- 5.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.2.6. Others
- 5.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3. Plant-based
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Soy
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.3. Spirulina
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.4. Pumkin Seed
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.5. Wheat
- 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.6. Hemp
- 5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.7. Rice
- 5.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.8. Pea
- 5.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.9. Others
- 5.3.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 6. Protein Supplements Market: Product Estimates & Trend Analysis
- 6.1. Product Movement Analysis & Market Share, 2024 & 2033
- 6.2. Protein powder
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3. Protein bars
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.4. RTD
- 6.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.5. Others
- 6.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 7. Protein Supplements Market: Application Estimates & Trend Analysis
- 7.1. Application Movement Analysis & Market Share, 2024 & 2033
- 7.2. Sports Nutrition
- 7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3. Functional foods
- 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 8. Protein Supplements Market: Distribution Channel Estimates & Trend Analysis
- 8.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 8.2. Supermarkets
- 8.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3. Online
- 8.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.4. DTC
- 8.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.5. Others
- 8.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 9. Protein Supplements Market: Regional Estimates & Trend Analysis
- 9.1. Regional Movement Analysis & Market Share, 2024 & 2033
- 9.2. Regional Movement Analysis & Market Share, 2024 & 2033
- 9.3. North America
- 9.3.1. U.S.
- 9.3.1.1. Key country dynamics
- 9.3.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.3.2. Canada
- 9.3.2.1. Key country dynamics
- 9.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.3.3. Mexico
- 9.3.3.1. Key country dynamics
- 9.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.4. Europe
- 9.4.1. Germany
- 9.4.1.1. Key country dynamics
- 9.4.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.4.2. UK
- 9.4.2.1. Key country dynamics
- 9.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.4.3. France
- 9.4.3.1. Key country dynamics
- 9.4.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.4.4. Italy
- 9.4.4.1. Key country dynamics
- 9.4.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.4.5. Spain
- 9.4.5.1. Key country dynamics
- 9.4.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.5. Asia Pacific
- 9.5.1.China
- 9.5.1.1. Key country dynamics
- 9.5.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.5.2. Japan
- 9.5.2.1. Key country dynamics
- 9.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.5.3. India
- 9.5.3.1. Key country dynamics
- 9.5.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.5.4. South Korea
- 9.5.4.1. Key country dynamics
- 9.5.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.5.5. Australia & New Zealand
- 9.5.5.1. Key country dynamics
- 9.5.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.6. Central & South America
- 9.6.1.Brazil
- 9.6.1.1. Key country dynamics
- 9.6.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 9.7. Middle East & Africa
- 9.7.1. UAE
- 9.7.1.1. Key country dynamics
- 9.7.1.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 10. Competitive Analysis
- 10.1. Recent developments & impact analysis, by key market participants
- 10.2. Company Categorization
- 10.3. Participant’s Overview
- 10.4. Financial Performance
- 10.5. Product Portfolios
- 10.6. Company Market Share Analysis, 2024 (%)
- 10.7. Company Heat Map Analysis
- 10.8. Strategy Mapping
- 10.9. Company Profiles
- 10.9.1. Glanbia PLC
- 10.9.1.1. Company Overview
- 10.9.1.2. Financial Performance
- 10.9.1.3. Product Portfolios
- 10.9.1.4. Strategic Initiatives
- 10.9.2. Amway Corporation
- 10.9.2.1. Company Overview
- 10.9.2.2. Financial Performance
- 10.9.2.3. Product Portfolios
- 10.9.2.4. Strategic Initiatives
- 10.9.3. Herbalife International of America Inc.
- 10.9.3.1. Company Overview
- 10.9.3.2. Financial Performance
- 10.9.3.3. Product Portfolios
- 10.9.3.4. Strategic Initiatives
- 10.9.4. Nestlé S.A.
- 10.9.4.1. Company Overview
- 10.9.4.2. Financial Performance
- 10.9.4.3. Product Portfolios
- 10.9.4.4. Strategic Initiatives
- 10.9.5. BellRing Brands
- 10.9.5.1. Company Overview
- 10.9.5.2. Financial Performance
- 10.9.5.3. Product Portfolios
- 10.9.5.4. Strategic Initiatives
- 10.9.6.CytoSport Inc.
- 10.9.6.1. Company Overview
- 10.9.6.2. Financial Performance
- 10.9.6.3. Product Portfolios
- 10.9.6.4. Strategic Initiatives
- 10.9.7. Quest Nutrition LLC
- 10.9.7.1. Company Overview
- 10.9.7.2. Financial Performance
- 10.9.7.3. Product Portfolios
- 10.9.7.4. Strategic Initiatives
- 10.9.8. Abbott Laboratories
- 10.9.8.1. Company Overview
- 10.9.8.2. Financial Performance
- 10.9.8.3. Product Portfolios
- 10.9.8.4. Strategic Initiatives
- 10.9.9. GNC Holdings Inc.
- 10.9.9.1. Company Overview
- 10.9.9.2. Financial Performance
- 10.9.9.3. Product Portfolios
- 10.9.9.4. Strategic Initiatives
- 10.9.10. Iovate Health Sciences International Inc.
- 10.9.10.1. Company Overview
- 10.9.10.2. Financial Performance
- 10.9.10.3. Product Portfolios
- 10.9.10.4. Strategic Initiatives
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