Postpartum Health Supplements Market Size, Share & Trends Analysis Report By Product (Single Nutritional Supplements, Combined Nutritional Supplements), By Formulation (Softgels, Powder, Liquid), By Sales Channel, By Region, And Segment Forecasts, 2025 -
Description
Postpartum Health Supplements Market Summary
The global postpartum health supplements market size was valued at USD 1.35 billion in 2024 and is expected to reach USD 2.93 billion by 2033, growing at a CAGR of 9.06% from 2025 to 2033. The introduction of innovative products by the key players and the increasing prevalence of postnatal depression are some of the key factors expected to drive the market's growth during the forecast period.
Increasing awareness about postnatal problems globally is anticipated to drive demand for postnatal health supplements. The American College of Obstetricians and Gynecologists recommended that postnatal care be an ongoing process and that women should visit doctors within 12 weeks of pregnancy. Such initiatives are expected to influence the postpartum health supplements industry positively.
Postnatal health problems are more common in women with chronic disease conditions such as cardiac diseases, high blood pressure, and obesity, which is expected to contribute to the revenue of the market during the forecast period. According to the article published by Postpartum Depression in July 2023, about one in 10 women may undergo postpartum depression (PPD) following childbirth, and certain studies indicate a prevalence of one in seven women. The duration of postpartum depression typically spans 3 to 6 months, though this varies depending on various factors. An estimated 50% of mothers experiencing PPD do not receive a diagnosis from a healthcare professional. However, around 80% of women with PPD can attain full recovery with the help of proper care and nutrition. These statistics are expected to aid the demand for postpartum health supplements, boosting industry growth.
Several initiatives have been undertaken by public and private institutions across the world to combat postnatal depression. This is anticipated to increase awareness among women, positively impacting the market growth during the forecast period. For instance, the American College of Obstetricians and Gynecologists provides information to new parents about the treatment options available for postnatal depression. Furthermore, in August 2023, the WHO updated its article emphasizing the importance of Vitamin A in postpartum women.
Global Postpartum Health Supplements Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global postpartum health supplements market report based on product, formulation, sales channel, and region.
The global postpartum health supplements market size was valued at USD 1.35 billion in 2024 and is expected to reach USD 2.93 billion by 2033, growing at a CAGR of 9.06% from 2025 to 2033. The introduction of innovative products by the key players and the increasing prevalence of postnatal depression are some of the key factors expected to drive the market's growth during the forecast period.
Increasing awareness about postnatal problems globally is anticipated to drive demand for postnatal health supplements. The American College of Obstetricians and Gynecologists recommended that postnatal care be an ongoing process and that women should visit doctors within 12 weeks of pregnancy. Such initiatives are expected to influence the postpartum health supplements industry positively.
Postnatal health problems are more common in women with chronic disease conditions such as cardiac diseases, high blood pressure, and obesity, which is expected to contribute to the revenue of the market during the forecast period. According to the article published by Postpartum Depression in July 2023, about one in 10 women may undergo postpartum depression (PPD) following childbirth, and certain studies indicate a prevalence of one in seven women. The duration of postpartum depression typically spans 3 to 6 months, though this varies depending on various factors. An estimated 50% of mothers experiencing PPD do not receive a diagnosis from a healthcare professional. However, around 80% of women with PPD can attain full recovery with the help of proper care and nutrition. These statistics are expected to aid the demand for postpartum health supplements, boosting industry growth.
Several initiatives have been undertaken by public and private institutions across the world to combat postnatal depression. This is anticipated to increase awareness among women, positively impacting the market growth during the forecast period. For instance, the American College of Obstetricians and Gynecologists provides information to new parents about the treatment options available for postnatal depression. Furthermore, in August 2023, the WHO updated its article emphasizing the importance of Vitamin A in postpartum women.
Global Postpartum Health Supplements Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global postpartum health supplements market report based on product, formulation, sales channel, and region.
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Single Nutritional Supplements
- Vitamins
- Minerals
- Herbal Supplements
- Proteins
- Omega-3
- Probiotics
- Others
- Combined Nutritional Supplements
- Formulation Outlook (Revenue, USD Million, 2021 - 2033)
- Capsules/Tablets
- Softgels
- Powder
- Liquid
- Others
- Sales Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Online Sales Channel
- Direct Sales Channel
- Pharmacies/Drug Stores
- Other Offline Channels
- Regional Outlook (Revenue, USD Million, 2021 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Denmark
- Sweden
- Norway
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Latin America
- Brazil
- Argentina
- Middle East and Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Kuwait
Table of Contents
100 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Segment Definitions
- 1.2.1. Product Type
- 1.2.2. Formulation
- 1.2.3. Sales channel
- 1.3. Research Methodology
- 1.4. Information Procurement
- 1.4.1. Purchased database
- 1.4.2. GVR’s internal database
- 1.5. Information or Data Analysis
- 1.5.1. Data analysis models
- 1.6. Market Formulation & Validation
- 1.7. Model Details
- 1.7.1. Commodity flow analysis (Model 1)
- 1.7.2. Approach 1: Commodity flow approach
- 1.7.3. Volume price analysis (Model 2)
- 1.7.4. Approach 2: Volume price analysis
- 1.8. List of Secondary Sources
- 1.9. List of Primary Sources
- 1.10. Objectives
- 1.10.1. Objective 1
- 1.10.2. Objective 2
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Landscape Snapshot
- Chapter 3. Postpartum Health Supplements Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent market outlook
- 3.1.2. Related/ancillary market outlook
- 3.2. Market Dynamics
- 3.2.1. Market driver analysis
- 3.2.1.1. Increasing health consciousness and accessibility of supplements
- 3.2.1.2. Rising incidence of postpartum depression
- 3.2.2. Market restraint analysis
- 3.2.2.1. Sale of counterfeit products in the market
- 3.2.2.2. Regulatory challenges in the supplements industry
- 3.3. Industry Analysis Tools
- 3.3.1. Industry Analysis - Porter’s
- 3.3.2. PESTEL Analysis
- Chapter 4. Product Business Analysis
- 4.1. Segment Dashboard
- 4.2. Postpartum Health Supplements Market: Product Movement Analysis
- 4.3. Single Nutritional Supplements
- 4.3.1. Single nutritional supplements market estimates and forecasts 2021 - 2033 (USD Million)
- 4.3.2. Vitamins
- 4.3.2.1. Vitamins market estimates and forecasts 2021 - 2033 (USD Million)
- 4.3.3. Minerals
- 4.3.3.1. Minerals market estimates and forecasts 2021 - 2033 (USD Million)
- 4.3.4. Herbal Supplements
- 4.3.4.1. Herbal supplements market estimates and forecasts 2021 - 2033 (USD Million)
- 4.3.5. Proteins
- 4.3.5.1. Proteins market estimates and forecasts 2021 - 2033 (USD Million)
- 4.3.6. Omega-3
- 4.3.6.1. Omega-3 market estimates and forecasts 2021 - 2033 (USD Million)
- 4.3.7. Probiotics
- 4.3.7.1. Probiotics market estimates and forecasts 2021 - 2033 (USD Million)
- 4.3.8. Others
- 4.3.8.1. Others market estimates and forecasts 2021 - 2033 (USD Million)
- 4.4. Combined Nutritional Supplements
- 4.4.1. Combined nutritional supplements market estimates and forecasts 2021 - 2033 (USD Million)
- Chapter 5. Formulation Business Analysis
- 5.1. Segment Dashboard
- 5.2. Postpartum Health Supplements Market: Formulation Movement Analysis
- 5.3. Capsules/Tablets
- 5.3.1. Capsules/tablets market estimates and forecasts 2021 - 2033 (USD Million)
- 5.4. Softgels
- 5.4.1. Softgels market estimates and forecasts 2021 - 2033 (USD Million)
- 5.5. Powder
- 5.5.1. Powder market estimates and forecasts 2021 - 2033 (USD Million)
- 5.6. Liquid
- 5.6.1. Liquid market estimates and forecasts 2021 - 2033 (USD Million)
- 5.7. Others
- 5.7.1. Others market estimates and forecasts 2021 - 2033 (USD Million)
- Chapter 6. Sales Channel Business Analysis
- 6.1. Segment Dashboard
- 6.2. Postpartum Health Supplements Market: Sales Channel Movement Analysis
- 6.3. Online Sales Channel
- 6.3.1. Online sales channel market estimates and forecasts 2021 - 2033 (USD Million)
- 6.4. Direct Sales Channel
- 6.4.1. Direct sales channel market estimates and forecasts 2021 - 2033 (USD Million)
- 6.5. Pharmacies/Drug Stores
- 6.5.1. Pharmacies/drug stores market estimates and forecasts 2021 - 2033 (USD Million)
- 6.6. Other Offline Channels
- 6.6.1. Other offline channels market estimates and forecasts 2021 - 2033 (USD Million)
- Chapter 7. Regional Business Analysis
- 7.1. Regional Dashboard
- 7.2. Postpartum Health Supplements Market: Regional Outlook
- 7.3. North America
- 7.3.1. North America market estimates and forecasts 2021 - 2033 (USD Million)
- 7.3.2. U.S.
- 7.3.2.1. Key country dynamics
- 7.3.2.2. Competitive scenario
- 7.3.2.3. Regulatory framework
- 7.3.2.4. U.S. market estimates and forecasts 2021 - 2033 (USD Million)
- 7.3.3. Canada
- 7.3.3.1. Key country dynamics
- 7.3.3.2. Competitive scenario
- 7.3.3.3. Regulatory framework
- 7.3.3.4. Canada market estimates and forecasts 2021 - 2033 (USD Million)
- 7.3.4. Mexico
- 7.3.4.1. Key country dynamics
- 7.3.4.2. Competitive scenario
- 7.3.4.3. Regulatory framework
- 7.3.4.4. Mexico market estimates and forecasts 2021 - 2033 (USD Million)
- 7.4. Europe
- 7.4.1. Europe market estimates and forecasts 2021 - 2033 (USD Million)
- 7.4.2. UK
- 7.4.2.1. Key country dynamics
- 7.4.2.2. Competitive scenario
- 7.4.2.3. Regulatory framework
- 7.4.2.4. UK market estimates and forecasts 2021 - 2033 (USD Million)
- 7.4.3. Germany
- 7.4.3.1. Key country dynamics
- 7.4.3.2. Competitive scenario
- 7.4.3.3. Regulatory framework
- 7.4.3.4. Germany market estimates and forecasts 2021 - 2033 (USD Million)
- 7.4.4. France
- 7.4.4.1. Key country dynamics
- 7.4.4.2. Competitive scenario
- 7.4.4.3. Regulatory framework
- 7.4.4.4. France market estimates and forecasts 2021 - 2033 (USD Million)
- 7.4.5. Italy
- 7.4.5.1. Key country dynamics
- 7.4.5.2. Competitive scenario
- 7.4.5.3. Regulatory framework
- 7.4.5.4. Italy market estimates and forecasts 2021 - 2033 (USD Million)
- 7.4.6. Spain
- 7.4.6.1. Key country dynamics
- 7.4.6.2. Competitive scenario
- 7.4.6.3. Regulatory framework
- 7.4.6.4. Spain market estimates and forecasts 2021 - 2033 (USD Million)
- 7.4.7. Norway
- 7.4.7.1. Key country dynamics
- 7.4.7.2. Competitive scenario
- 7.4.7.3. Regulatory framework
- 7.4.7.4. Norway market estimates and forecasts 2021 - 2033 (USD Million)
- 7.4.8. Sweden
- 7.4.8.1. Key country dynamics
- 7.4.8.2. Competitive scenario
- 7.4.8.3. Regulatory framework
- 7.4.8.4. Sweden market estimates and forecasts 2021 - 2033 (USD Million)
- 7.4.9. Denmark
- 7.4.9.1. Key country dynamics
- 7.4.9.2. Competitive scenario
- 7.4.9.3. Regulatory framework
- 7.4.9.4. Denmark market estimates and forecasts 2021 - 2033 (USD Million)
- 7.5. Asia Pacific
- 7.5.1. Asia Pacific market estimates and forecasts 2021 - 2033 (USD Million)
- 7.5.2. Japan
- 7.5.2.1. Key country dynamics
- 7.5.2.2. Competitive scenario
- 7.5.2.3. Regulatory framework
- 7.5.2.4. Japan market estimates and forecasts 2021 - 2033 (USD Million)
- 7.5.3. China
- 7.5.3.1. Key country dynamics
- 7.5.3.2. Competitive scenario
- 7.5.3.3. Regulatory framework
- 7.5.3.4. China market estimates and forecasts 2021 - 2033 (USD Million)
- 7.5.4. India
- 7.5.4.1. Key country dynamics
- 7.5.4.2. Competitive scenario
- 7.5.4.3. Regulatory framework
- 7.5.4.4. India market estimates and forecasts 2021 - 2033 (USD Million)
- 7.5.5. Australia
- 7.5.5.1. Key country dynamics
- 7.5.5.2. Competitive scenario
- 7.5.5.3. Regulatory framework
- 7.5.5.4. Australia market estimates and forecasts 2021 - 2033 (USD Million)
- 7.5.6. South Korea
- 7.5.6.1. Key country dynamics
- 7.5.6.2. Competitive scenario
- 7.5.6.3. Regulatory framework
- 7.5.6.4. South Korea market estimates and forecasts 2021 - 2033 (USD Million)
- 7.5.7. Thailand
- 7.5.7.1. Key country dynamics
- 7.5.7.2. Competitive scenario
- 7.5.7.3. Regulatory framework
- 7.5.7.4. Thailand market estimates and forecasts 2021 - 2033 (USD Million)
- 7.6. Latin America
- 7.6.1. Latin America market estimates and forecasts 2021 - 2033 (USD Million)
- 7.6.2. Brazil
- 7.6.2.1. Key country dynamics
- 7.6.2.2. Competitive scenario
- 7.6.2.3. Regulatory framework
- 7.6.2.4. Brazil market estimates and forecasts 2021 - 2033 (USD Million)
- 7.6.3. Argentina
- 7.6.3.1. Key country dynamics
- 7.6.3.2. Competitive scenario
- 7.6.3.3. Regulatory framework
- 7.6.3.4. Argentina market estimates and forecasts 2021 - 2033 (USD Million)
- 7.7. MEA
- 7.7.1. MEA market estimates and forecasts 2021 - 2033 (USD Million)
- 7.7.2. South Africa
- 7.7.2.1. Key country dynamics
- 7.7.2.2. Competitive scenario
- 7.7.2.3. Regulatory framework
- 7.7.2.4. South Africa market estimates and forecasts 2021 - 2033 (USD Million)
- 7.7.3. Saudi Arabia
- 7.7.3.1. Key country dynamics
- 7.7.3.2. Competitive scenario
- 7.7.3.3. Regulatory framework
- 7.7.3.4. Saudi Arabia market estimates and forecasts 2021 - 2033 (USD Million)
- 7.7.4. UAE
- 7.7.4.1. Key country dynamics
- 7.7.4.2. Competitive scenario
- 7.7.4.3. Regulatory framework
- 7.7.4.4. UAE market estimates and forecasts 2021 - 2033 (USD Million)
- 7.7.5. Kuwait
- 7.7.5.1. Key country dynamics
- 7.7.5.2. Competitive scenario
- 7.7.5.3. Regulatory framework
- 7.7.5.4. Kuwait market estimates and forecasts 2021 - 2033 (USD Million)
- Chapter 8. Competitive Landscape
- 8.1. Company Categorization
- 8.2. Strategy Mapping
- 8.3. Company Market Position Analysis, 2024
- 8.4. Company Profiles/Listing
- 8.4.1. New Chapter, Inc.
- 8.4.1.1. Company overview
- 8.4.1.2. Financial performance
- 8.4.1.3. Product benchmarking
- 8.4.1.4. Strategic initiatives
- 8.4.2. Mama's Select
- 8.4.2.1. Company overview
- 8.4.2.2. Financial performance
- 8.4.2.3. Product benchmarking
- 8.4.2.4. Strategic initiatives
- 8.4.3. ACTIF USA
- 8.4.3.1. Company overview
- 8.4.3.2. Financial performance
- 8.4.3.3. Product benchmarking
- 8.4.3.4. Strategic initiatives
- 8.4.4. Nutraceutical Wellness, Inc.
- 8.4.4.1. Company overview
- 8.4.4.2. Financial performance
- 8.4.4.3. Product benchmarking
- 8.4.4.4. Strategic initiatives
- 8.4.5. Anya
- 8.4.5.1. Company overview
- 8.4.5.2. Financial performance
- 8.4.5.3. Product benchmarking
- 8.4.5.4. Strategic initiatives
- 8.4.6. DSM
- 8.4.6.1. Company overview
- 8.4.6.2. Financial performance
- 8.4.6.3. Product benchmarking
- 8.4.6.4. Strategic initiatives
- 8.4.7. Pink Stork
- 8.4.7.1. Company overview
- 8.4.7.2. Financial performance
- 8.4.7.3. Product benchmarking
- 8.4.7.4. Strategic initiatives
- 8.4.8. Mommy’s Bliss, Inc.
- 8.4.8.1. Company overview
- 8.4.8.2. Financial performance
- 8.4.8.3. Product benchmarking
- 8.4.8.4. Strategic initiatives
- 8.4.9. The Honest Company, Inc.
- 8.4.9.1. Company overview
- 8.4.9.2. Financial performance
- 8.4.9.3. Product benchmarking
- 8.4.9.4. Strategic initiatives
- 8.4.10. Nordic Naturals
- 8.4.10.1. Company overview
- 8.4.10.2. Financial performance
- 8.4.10.3. Product benchmarking
- 8.4.10.4. Strategic initiatives
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