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Portugal Household Appliances Market Size, Share & Trends Analysis Report Product (Major Appliances, Small Appliances), By Distribution Channel (Online, Electronic Stores, Hypermarkets & Supermarkets), And Segment Forecasts, 2025 - 2030

Publisher Grand View Research
Published Jun 03, 2025
Length 75 Pages
SKU # GV20192191

Description

Market Size & Trends

The Portugal household appliances market size was valued at USD 2.10 billion in 2024 and is anticipated to grow at a CAGR of 4.5% from 2025 to 2030. Significant growth in disposable income levels, easy availability of extensive product lines offered by global brands, and growing market penetration of the e-commerce websites, which ensures convenience and access to variety of products through single platform, are some of the key growth drivers for this market.

Consumers across Portugal have adopted advanced technology solutions and household appliances using modern technologies such as AI and IoT. According to Instituto Nacional de Estatística, the Consumer confidence indicator increased in May 2025. The increase is considered significant after a continuous decrease was recorded for the previous two months, with April at the lowest value since March 2024.

According to the International Monetary Fund, Portugal's current unemployment rate is 6.5%, which is considered low compared to multiple other European countries. It has shown a nearly 6.0% decline since 2015. With an all-time high GDP per capita, the country is expected to experience strong economic growth in the coming years.

Favorable investment climate in Portugal and growing inclination among various manufacturers to invest more in country is expected to support market growth. For instance, in 2023, Robert Bosch GmbH, one of the key market participants in household appliances market, announced its plan to invest nearly USD 113.00 million through Bosch Home Comfort Group in its Portuguese location in Aveiro. Such investments are likely develop new opportunities for this market over forecast period.

Global Portugal Household Appliances Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Portugal household appliances market report on the basis of product and distribution channel:
  • Product Outlook (Revenue, USD Million, 2018 - 2030)
  • Major Appliances
  • Water Heater
  • Dishwasher
  • Refrigerator
  • Cooktop, Cooking Range, Microwave, and Oven
  • Vacuum Cleaner
  • Washing Machine and Dryers
  • Air Conditioner
  • Small Appliances
  • Coffee Makers
  • Toasters
  • Juicers, Blenders and Food Processors
  • Hair Dryers
  • Irons
  • Deep Fryers
  • Space Heaters
  • Electric Trimmers and Shavers
  • Air Purifiers
  • Humidifiers & Dehumidifiers
  • Rice Cookers & Steamers
  • Air Fryers
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • Hypermarkets & Supermarkets
  • Electronic Stores
  • Exclusive Brand Outlets
  • Online
  • Others
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

75 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Portugal Household Appliances Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
3.6. Portugal Household Appliances Retail Pricing Analysis, 2024 (USD)
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Portugal Household Appliances Market: Product Estimates & Trend Analysis
5.1. Portugal Household Appliances Market Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Portugal Household Appliances Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
5.3.1. Major Appliances
5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.2. Water Heater
5.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.3. Dishwasher
5.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.4. Refrigerator
5.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.5. Cooktop, Cooking Range, Microwave, and Oven
5.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.6. Vacuum Cleaner
5.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.7. Washing Machine and Dryers
5.3.1.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.8. Air Conditioner
5.3.1.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2. Small Appliances
5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.2. Coffee Makers
5.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.3. Toasters
5.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.4. Juicers, Blenders and Food Processors
5.3.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.5. Hair Dryers
5.3.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.6. Irons
5.3.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.7. Deep Fryers
5.3.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.8. Space Heaters
5.3.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.9. Electric Trimmers and Shavers
5.3.2.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.10. Air Purifiers
5.3.2.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.11. Humidifiers & Dehumidifiers
5.3.2.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.12. Rice Cookers & Steamers
5.3.2.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2.13. Air Fryers
5.3.2.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Portugal Household Appliances Market: Distribution Channel Estimates & Trend Analysis
6.1. Portugal Household Appliances Market Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Portugal Household Appliances Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
6.3.1. Hypermarkets & Supermarkets
6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.2. Electronic Stores
6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.3. Exclusive Brand Outlets
6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.4. Online
6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.5. Others
6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Portugal Household Appliances Market - Competitive Landscape
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Market Share, 2024
7.4. Company Heat Map/ Positioning Analysis
7.5. Strategy Mapping
7.6. Company Profiles
7.6.1. BSHP Electrical Appliances
7.6.1.1. Company Overview
7.6.1.2. Financial Performance
7.6.1.3. Product Benchmarking
7.6.1.4. Strategic Initiatives
7.6.2. Haier Inc.
7.6.2.1. Company Overview
7.6.2.2. Financial Performance
7.6.2.3. Product Benchmarking
7.6.2.4. Strategic Initiatives
7.6.3. Samsung
7.6.3.1. Company Overview
7.6.3.2. Financial Performance
7.6.3.3. Product Benchmarking
7.6.3.4. Strategic Initiatives
7.6.4. Daikin
7.6.4.1. Company Overview
7.6.4.2. Financial Performance
7.6.4.3. Product Benchmarking
7.6.4.4. Strategic Initiatives
7.6.5. Panasonic Marketing Europe
7.6.5.1. Company Overview
7.6.5.2. Financial Performance
7.6.5.3. Product Benchmarking
7.6.5.4. Strategic Initiatives

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