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Portugal Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredients (Vitamins, Botanicals, Minerals), By Form (Tablets, Capsules, Soft Gels), By Type, By Application, By End Use, By Distribution Channel, And Segment Forecasts, 2025 - 2

Publisher Grand View Research
Published Aug 01, 2025
Length 80 Pages
SKU # GV20400112

Description

Portugal Dietary Supplements Market Summary

The Portugal dietary supplements market size was estimated at USD 703.7 million in 2024 and is projected to reach USD 1,097.1 million by 2030, growing at a CAGR of 7.8% from 2025 to 2030. A growing awareness about the importance of preventive healthcare has been a significant driver.

Portuguese consumers increasingly adopt supplements to address nutritional gaps, boost immunity, and enhance overall wellness. This trend has been amplified by global health crises and an aging population that seeks solutions to maintain vitality and longevity. Consumers are leaning toward cleaner, more natural supplement options-those free from synthetic additives or allergens. This shift is fueling demand for plant-based supplements, herbal extracts, and organic formulations. The appeal of “clean-label” products resonates deeply with health-focused buyers and is influencing product development and marketing strategies across the industry.

Rapid product innovation and personalization are expected to drive regional market growth. Brands are innovating to meet niche health needs such as sleep support, stress management, digestive health, and cognitive enhancement. The use of technology to personalize supplement regimens based on genetic profiles or lifestyle data has also emerged as a fascinating trend, appealing to tech-savvy and wellness-focused individuals alike.

In February 2025, SFI Health EMEA announced the launch of Equazen products in Portugal through a strategic agreement with Eqyon, enhancing access to clinically proven nutritional solutions supporting cognitive function and brain health.

The rise of e-commerce and digital platforms has made supplements more accessible to a wider audience. Online retailers, health-focused apps, and subscription models are transforming how consumers shop for supplements. In addition, pharmacies, supermarkets, and specialty stores continue to play a pivotal role in expanding physical retail availability.

Portugal Dietary Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Portugal dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel:
  • Ingredients Outlook (Revenue, USD Million, 2018 - 2030)
  • Vitamin
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin K
  • Vitamin E
  • Botanicals
  • Minerals
  • Calcium
  • Potassium
  • Magnesium
  • Iron
  • Zinc
  • Others (Selenium, Chromium, Copper)
  • Proteins & Amino Acids
  • Collagen
  • Others
  • Fibers & Specialty Carbohydrates
  • Omega Fatty Acids
  • Probiotics
  • Prebiotics & Postbiotics
  • Others
  • Form Outlook (Revenue, USD Million, 2018 - 2030)
  • Tablets
  • Capsules
  • Soft Gels
  • Powders
  • Gummies
  • Liquid
  • Others
  • Type Outlook (Revenue, USD Million, 2018 - 2030)
  • OTC
  • Prescribed
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/ Hair/ Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health
  • Others
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • Adults
  • Millennials
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen X
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Gen Z
  • Male
  • Female
  • Pregnant Women
  • Non-pregnant Women
  • Boomers
  • Male
  • Female
  • Geriatric
  • Children
  • Infants
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others (Direct to Consumer, MLM)
  • Online
  • Amazon
  • Other Online Retail Stores
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

80 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Portugal Dietary Supplements Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Regulatory Framework
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Portugal Dietary Supplements Market: Ingredients Estimates & Trend Analysis
5.1. Portugal Dietary Supplements Market Ingredients: Key Takeaways
5.2. Ingredients Movement Analysis & Market Share, 2024 & 2030
5.3. Portugal Dietary Supplements Market Estimates & Forecast, By Ingredients, 2018 to 2030 (USD Million)
5.3.1. Vitamin
5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.1. Multivitamin
5.3.1.1.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.2. Vitamin A
5.3.1.1.1.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.3. Vitamin B
5.3.1.1.1.3. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.4. Vitamin C
5.3.1.1.1.4. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.5. Vitamin D
5.3.1.1.1.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.6. Vitamin K
5.3.1.1.1.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.1.1.7. Vitamin E
5.3.1.1.1.7. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2. Botanicals
5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3. Minerals
5.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.2. Calcium
5.3.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.3. Potassium
5.3.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.4. Magnesium
5.3.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.5. Iron
5.3.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.6. Zinc
5.3.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.3.7. Others (Selenium, Chromium, Copper)
5.3.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.4. Proteins & Amino Acids
5.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.4.2. Collagen
5.3.4.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.4.3. Others
5.3.4.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.5. Fibers & Specialty Carbohydrates
5.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.6. Omega Fatty Acids
5.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.7. Probiotics
5.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.8. Prebiotics & Postbiotics
5.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.9. Others
5.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Portugal Dietary Supplements Market: Form Estimates & Trend Analysis
6.1. Portugal Dietary Supplements Market Form: Key Takeaways
6.2. Form Movement Analysis & Market Share, 2024 & 2030
6.3. Portugal Dietary Supplements Market Estimates & Forecast, By Form, 2018 to 2030 (USD Million)
6.3.1. Tablets
6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.2. Capsules
6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.3. Soft Gels
6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.4. Powders
6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.5. Gummies
6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.6. Liquid
6.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.7. Others
6.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Portugal Dietary Supplements Market: Type Estimates & Trend Analysis
7.1. Portugal Dietary Supplements Market Type: Key Takeaways
7.2. Type Movement Analysis & Market Share, 2024 & 2030
7.3. Portugal Dietary Supplements Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
7.3.1. OTC
7.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
7.3.2. Prescribed
7.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 8. Portugal Dietary Supplements Market: Application Estimates & Trend Analysis
8.1. Portugal Dietary Supplements Market Application: Key Takeaways
8.2. Application Movement Analysis & Market Share, 2024 & 2030
8.3. Portugal Dietary Supplements Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
8.3.1. Bone & Joint Health
8.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.2. Gastrointestinal Health
8.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.3. Immunity
8.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.4. Cardiac Health
8.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.5. Diabetes
8.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.6. Anti-cancer
8.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.7. Lungs Detox/Cleanse
8.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.8. Skin/ Hair/ Nails
8.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.9. Sexual Health
8.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.10. Brain/Mental Health
8.3.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.11. Insomnia
8.3.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.12. Menopause
8.3.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.13. Anti-aging
8.3.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.14. Prenatal Health
8.3.14.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
8.3.15. Others
8.3.15.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 9. Portugal Dietary Supplements Market: End Use Estimates & Trend Analysis
9.1. Portugal Dietary Supplements Market End Use: Key Takeaways
9.2. End Use Movement Analysis & Market Share, 2024 & 2030
9.3. Portugal Dietary Supplements Market Estimates & Forecast, By End Use, 2018 to 2030 (USD Million)
9.3.1. Adults
9.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2. Millennials
9.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2. Male
9.3.1.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.3. Female
9.3.1.2.2.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.3. Pregnant Women
9.3.1.2.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.4. Non-pregnant Women
9.3.1.2.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3. Gen X
9.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3.2. Male
9.3.1.2.2.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.3.3. Female
9.3.1.2.2.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.7. Pregnant Women
9.3.1.2.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.2.2.8. Non-pregnant Women
9.3.1.2.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4. Gen Z
9.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4.2. Male
9.3.1.2.2.9. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4.3. Female
9.3.1.4.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4.3.1.1. Pregnant Women
9.3.1.4.3.1.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.4.3.1.2. Non-pregnant Women
9.3.1.4.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.5. Boomers
9.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.5.2. Male
9.3.1.5.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.1.5.3. Female
9.3.1.5.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.2. Geriatric
9.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.3. Children
9.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
9.3.4. Infants
9.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 10. Portugal Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
10.1. Portugal Dietary Supplements Market Distribution Channel: Key Takeaways
10.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
10.3. Portugal Dietary Supplements Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
10.3.1. Offline
10.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.2. Hypermarkets/Supermarkets
10.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.3. Pharmacies
10.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.4. Specialty Stores
10.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.5. Practitioner
10.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.1.6. Others (Direct to Consumer, MLM)
10.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.2. Online
10.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.2.2. Amazon
10.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
10.3.2.3. Other Online Retail Stores
10.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 11. Portugal Dietary Supplements Market - Competitive Landscape
11.1. Recent Developments & Impact Analysis by Key Market Participants
11.2. Company Categorization
11.3. Financial Performance
11.4. Product Benchmarking
11.5. Company Market Share, 2024
11.6. Company Heat Map/ Positioning Analysis
11.7. Strategy Mapping
11.8. Company Profiles
11.8.1. Prozis.com, S.A
11.8.1.1. Company Overview
11.8.1.2. Financial Performance
11.8.1.3. Product Benchmarking
11.8.1.4. Strategic Initiatives
11.8.2. Amway
11.8.2.1. Company Overview
11.8.2.2. Financial Performance
11.8.2.3. Product Benchmarking
11.8.2.4. Strategic Initiatives
11.8.3. Herbalife
11.8.3.1. Company Overview
11.8.3.2. Financial Performance
11.8.3.3. Product Benchmarking
11.8.3.4. Strategic Initiatives
11.8.4. Marvelous nutrition
11.8.4.1. Company Overview
11.8.4.2. Financial Performance
11.8.4.3. Product Benchmarking
11.8.4.4. Strategic Initiatives

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