U.S. Portable Consumer Electronics Market
Description
U.S. Portable Consumer Electronics Market Summary
The U.S. portable consumer electronics market size was estimated at USD 52.26 billion in 2025 and is projected to reach USD 107.86 billion by 2033, growing at a CAGR of 9.9% from 2026 to 2033. The market growth is driven by rapid technological advancements, rising disposable incomes, and increasing consumer demand for wearable devices and portable gaming and entertainment devices.
The U.S. portable electronic devices industry is expected to grow due to advancements in Artificial Intelligence (AI), the Internet of Things (IoT), and 5G connectivity. This results in rapid innovation in complex and interconnected portable devices. At the same time, digitalization across industries, increasing reliance on electronic devices, and the growth of online streaming platforms are all contributing to this trend. This is increasing the demand for portable devices, including audio products, wearables, and other entertainment gadgets in the U.S.
Wearable and portable audio devices, such as Bluetooth headphones, true wireless earbuds, smartwatches, smart rings, and smart glasses, are gaining traction and attracting more tech-savvy customers in the U.S. compared to traditional devices. An increasing number of users are adopting smart rings for health monitoring. Moreover, the latest smart glasses integrate features such as augmented reality overlays, real-time navigation, language translation, and immersive content directly on the display. For example, in September 2025, Meta introduced the Meta Ray-Ban glasses, featuring advanced AI glasses and a full-color, high-resolution display. These emerging technologies are expected to drive the portable consumer electronics industry in the U.S.
The U.S. portable consumer electronics market is also influenced by gaming trends, including PC gaming on the go, innovations in gaming consoles, handheld gaming, and changing lifestyle trends, as well as rapid technological advancements. Gaming devices with unique console designs, powerful AMD or Intel processors, better OLED and high-refresh-rate screens, and longer battery life attract many young and middle-aged customers. Online gaming and new product launches in this category are also expected to fuel the growth of the U.S. portable consumer electronics industry.
U.S. Portable Consumer Electronics Market Report Segmentation
This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. portable consumer electronics market report based on product, and distribution channel:
The U.S. portable consumer electronics market size was estimated at USD 52.26 billion in 2025 and is projected to reach USD 107.86 billion by 2033, growing at a CAGR of 9.9% from 2026 to 2033. The market growth is driven by rapid technological advancements, rising disposable incomes, and increasing consumer demand for wearable devices and portable gaming and entertainment devices.
The U.S. portable electronic devices industry is expected to grow due to advancements in Artificial Intelligence (AI), the Internet of Things (IoT), and 5G connectivity. This results in rapid innovation in complex and interconnected portable devices. At the same time, digitalization across industries, increasing reliance on electronic devices, and the growth of online streaming platforms are all contributing to this trend. This is increasing the demand for portable devices, including audio products, wearables, and other entertainment gadgets in the U.S.
Wearable and portable audio devices, such as Bluetooth headphones, true wireless earbuds, smartwatches, smart rings, and smart glasses, are gaining traction and attracting more tech-savvy customers in the U.S. compared to traditional devices. An increasing number of users are adopting smart rings for health monitoring. Moreover, the latest smart glasses integrate features such as augmented reality overlays, real-time navigation, language translation, and immersive content directly on the display. For example, in September 2025, Meta introduced the Meta Ray-Ban glasses, featuring advanced AI glasses and a full-color, high-resolution display. These emerging technologies are expected to drive the portable consumer electronics industry in the U.S.
The U.S. portable consumer electronics market is also influenced by gaming trends, including PC gaming on the go, innovations in gaming consoles, handheld gaming, and changing lifestyle trends, as well as rapid technological advancements. Gaming devices with unique console designs, powerful AMD or Intel processors, better OLED and high-refresh-rate screens, and longer battery life attract many young and middle-aged customers. Online gaming and new product launches in this category are also expected to fuel the growth of the U.S. portable consumer electronics industry.
U.S. Portable Consumer Electronics Market Report Segmentation
This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. portable consumer electronics market report based on product, and distribution channel:
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Portable Audio & Entertainment Devices
- Portable Bluetooth Speakers
- Portable Media Players
- Handheld Gaming Consoles
- True Wireless Earbuds (TWS)
- Bluetooth Headphones
- Others
- Wearable Devices
- Smartwatches & Fitness Bands
- Smart Rings
- Smart Glasses
- Wearable Cameras
- Portable Personal Styling & Grooming Devices
- Hair Dryers
- Hair Straightener
- Curling Irons
- Crimpers and Wavers
- Hot Rollers
- Electric Shavers
- Electric Toothbrushes
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Offline
- Exclusive Brand Stores
- Hypermarkets & Supermarkets
- Multi-Brand Stores
- Others
- Online
- E-Commerce Platforms
- Company Websites
Table of Contents
80 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Regional Outlook
- Chapter 3. Disposable Hygiene Products Market Variables, Trends & Scope
- 3.1. Market Introduction
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Sales/Retail Channel Analysis
- 3.3.2. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis – Porter’s
- 3.5.1.1. Supplier Power
- 3.5.1.2. Buyer Power
- 3.5.1.3. Substitution Threat
- 3.5.1.4. Threat from New Entrant
- 3.5.1.5. Competitive Rivalry
- 3.6. Market Entry Strategies
- Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Observations & Recommendations
- Chapter 5. Disposable Hygiene Products Market: Product Estimates & Trend Analysis
- 5.1. Disposable Hygiene Products Market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2025 & 2033
- 5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Million)
- 5.3.1. Sanitary Napkins
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Tampons
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.3. Toilet Paper
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.4. Tissue Paper
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.5. Wipes
- 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.6. Baby Diapers
- 5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.7. Adult Diapers
- 5.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.8. Others
- 5.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 6. Disposable Hygiene Products Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Disposable Hygiene Products Market, By Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 6.3.1. Hypermarkets & Supermarkets
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Drug Stores/Pharmacies
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.3. Online
- 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.4. Others
- 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 7. Disposable Hygiene Products Market: Regional Estimates & Trend Analysis
- 7.1. Regional Movement Analysis & Market Share, 2025 & 2033
- 7.1.1. North America
- 7.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.1.2. U.S.
- 7.1.1.2.1. Key country dynamics
- 7.1.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.1.3. Canada
- 7.1.1.3.1. Key country dynamics
- 7.1.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.1.4. Mexico
- 7.1.1.4.1. Key country dynamics
- 7.1.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.2. Europe
- 7.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.2.2. UK
- 7.1.2.2.1. Key country dynamics
- 7.1.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.2.3. Germany
- 7.1.2.3.1. Key country dynamics
- 7.1.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.2.4. France
- 7.1.2.4.1. Key country dynamics
- 7.1.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.2.5. Italy
- 7.1.2.5.1. Key country dynamics
- 7.1.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.2.6. Spain
- 7.1.2.6.1. Key country dynamics
- 7.1.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.3. Asia Pacific
- 7.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.3.2. China
- 7.1.3.2.1. Key country dynamics
- 7.1.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.3.3. India
- 7.1.3.3.1. Key country dynamics
- 7.1.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.3.4. Japan
- 7.1.3.4.1. Key country dynamics
- 7.1.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.3.5. South Korea
- 7.1.3.5.1. Key country dynamics
- 7.1.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.3.6. Australia & New Zealand
- 7.1.3.6.1. Key country dynamics
- 7.1.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.4. Central & South America
- 7.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.4.2. Brazil
- 7.1.4.2.1. Key country dynamics
- 7.1.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.5. Middle East & Africa
- 7.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.5.2. South Africa
- 7.1.5.2.1. Key country dynamics
- 7.1.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- Chapter 8. Competitive Analysis
- 8.1. Recent Developments & Impact Analysis, by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant’s Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company/Brand Market Share Analysis, 2025 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Procter & Gamble
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Benchmarking
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Kimberly-Clark Corporation
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Benchmarking
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Johnson & Johnson Services, Inc.
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Benchmarking
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Essity AB
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Benchmarking
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Unicharm Corporation
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Benchmarking
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Ontex Group NV
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Benchmarking
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Domtar Corporation
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Benchmarking
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Kao Corporation
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Benchmarking
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Edgewell Personal Care Company
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Benchmarking
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Hengan International Group Co. Limited
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Benchmarking
- 8.9.10.4. Strategic Initiatives
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