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Polyvinylpyrrolidone Market

Publisher Grand View Research
Published Jul 10, 2025
Length 110 Pages
SKU # GV20303526

Description

Polyvinylpyrrolidone Market Summary

The global polyvinylpyrrolidone market size was estimated at USD 2,703.9 million in 2024 and is projected to reach USD 5,915.2 million by 2033, growing at a CAGR of 9.2% from 2025 to 2033. The demand for polyvinylpyrrolidone (PVP) is on the rise due to its expanding use in cosmetics, food and beverages, adhesives, and pharmaceuticals.

A prominent factor contributing to this growth is the increasing popularity of hair care products within the cosmetics sector. The heightened utilization of PVP in the production of shampoos, conditioners, hair sprays, mousses, and hair dyes is anticipated to propel industry expansion throughout the forecast period. The product's superior properties, including excellent film-forming, anti-microbial, moisture-holding, and non-allergic properties offered by the polymer, are anticipated to be the key factors driving the industry's growth. Furthermore, the rising use of the product in manufacturing nail enamels, lipsticks, skin creams, sunscreen, and mascara is likely to propel PVP demand over the forecast period.

Increasing demand for polyvinylpyrrolidone in brew beverages as a stabilizer is expected to propel demand over the forecast period. Furthermore, the rising application scope of PVP in various non-alcoholic drinks such as vinegar, tea drinks, and fruit juices is anticipated to drive the market.

Polyvinylpyrrolidone (PVP) is a versatile synthetic polymer widely used across nanotechnology, pharmaceuticals, and polymer chemistry due to its amphiphilic nature and excellent solubility. In nanoparticle synthesis, it stabilizes by adsorbing onto metal surfaces, such as silver or gold, preventing aggregation through steric repulsion. It also serves as a capping agent during the formation of rod-like hydroxyapatite (HAp) nanoparticles, regulating crystal growth for biomedical applications. In the pharmaceutical industry, PVP acts as a drug carrier, improving the solubility and bioavailability of poorly water-soluble drugs through solid dispersion systems, as seen with formulations like ibuprofen or ritonavir. Additionally, it is employed as an emulsifier in solution polymerization, such as in the production of vinyl acetate polymers, and as a disintegrant in tablet formulations to enhance drug release. These diverse applications underscore PVP’s critical role in enabling advanced material synthesis and enhancing drug performance.

Increasing demand for polyvinylpyrrolidone for manufacturing adhesives is expected to be a major driver for market growth. The product offers a special cohesive property, which makes it an excellent binder for various surfaces such as metal, plastic, glass, fabric, and paper. The good dispersion stability, low toxicity, excellent bonding strength, and thixotropy offered by PVP are anticipated to have a positive impact on the growth in adhesive applications. Rising demand for manufacturing inks, polishing agents, glaze sintered materials and paints is expected to propel growth over the forecast period.

Global Polyvinylpyrrolidone Market Report Segmentation

This report forecasts volume & revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2033. For this study, Grand View Research has segmented the global polyvinylpyrrolidone market report based on application and region:
  • Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2033)
  • Adhesives
  • Pharmaceutical
  • Cosmetics
  • Food &beverage
  • Other Applications
  • Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2033)
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Thailand
  • Indonesia
  • Malaysia
  • Australia
  • Latin America
  • Brazil
  • Argentina
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
Please note The report will be delivered in 2-3 business days upon order notification.

Table of Contents

110 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Polyvinylpyrrolidone Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Polyvinylpyrrolidone Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Outlook
3.2.2. Manufacturing Trends
3.2.3. Sales Channel Analysis
3.3. Price Trend Analysis, 2018 - 2033
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.5.2. Macro-Environmental Analysis
Chapter 4. Polyvinylpyrrolidone Market: Application Estimates & Trend Analysis
4.1. Application Movement Analysis & Market Share, 2023 & 2033
4.2. Adhesive
4.2.1. Adhesive Polyvinylpyrrolidone Market Estimates & Forecast, By Application, 2018 To 2033 (Kilotons) (USD Million)
4.3. Pharmaceutical
4.3.1. Pharmaceutical Polyvinylpyrrolidone Market Estimates And Forecasts, By Application, 2018 - 2033 (Kilotons) (USD Million)
4.4. Cosmetics
4.4.1. Cosmetics Polyvinylpyrrolidone Market Estimates And Forecasts, By Application, 2018 - 2033 (Kilotons) (USD Million)
4.5. Food & Beverage
4.5.1. Food & Beverage Polyvinylpyrrolidone Market Estimates And Forecasts, By Application, 2018 - 2033 (Kilotons) (USD Million)
4.6. Other Application
4.6.1. Other Application Polyvinylpyrrolidone Market Estimates And Forecasts, By Application, 2018 - 2033 (Kilotons) (USD Million)
Chapter 5. Polyvinylpyrrolidone Market: Regional Estimates & Trend Analysis
5.1. Regional Movement Analysis & Market Share, 2023 & 2033
5.2. North America
5.2.1. North America Polyvinylpyrrolidone Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.2.2. U.S.
5.2.2.1. Key Country Dynamics
5.2.2.2. U.S. Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.2.3. Canada
5.2.3.1. Key Country Dynamics
5.2.3.2. Canada Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.2.4. Mexico
5.2.4.1. Key Country Dynamics
5.2.4.2. Mexico Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.3. Europe
5.3.1. Europe Polyvinylpyrrolidone Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.3.2. Germany
5.3.2.1. Key Country Dynamics
5.3.2.2. Germany Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.3.3. Italy
5.3.3.1. Key Country Dynamics
5.3.3.2. Italy Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.3.4. France
5.3.4.1. Key Country Dynamics
5.3.4.2. France Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.3.5. U.K.
5.3.5.1. Key Country Dynamics
5.3.5.2. U.K. Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.3.6. Spain
5.3.6.1. Key Country Dynamics
5.3.6.2. Spain Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.4. Asia Pacific
5.4.1. Asia Pacific Polyvinylpyrrolidone Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.4.2. China
5.4.2.1. Key Country Dynamics
5.4.2.2. China Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.4.3. India
5.4.3.1. Key Country Dynamics
5.4.3.2. India Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.4.4. Japan
5.4.4.1. Key Country Dynamics
5.4.4.2. Japan Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.4.5. South Korea
5.4.5.1. Key Country Dynamics
5.4.5.2. South Korea Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million) South Korea
5.4.6. Thailand
5.4.6.1. Key Country Dynamics
5.4.6.2. Thailand Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.4.7. Indonesia
5.4.7.1. Key Country Dynamics
5.4.7.2. Indonesia Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.4.8. Malaysia
5.4.8.1. Key Country Dynamics
5.4.8.2. Malaysia Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.4.9. Australia
5.4.9.1. Key Country Dynamics
5.4.9.2. Australia Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.5. Latin America
5.5.1. Latin America Polyvinylpyrrolidone Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.5.2. Brazil
5.5.2.1. Key Country Dynamics
5.5.2.2. Brazil Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.5.3. Argentina
5.5.3.1. Key Country Dynamics
5.5.3.2. Argentina Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.6. Middle East & Africa
5.6.1. Middles East & Africa Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.6.2. Saudi Arabia
5.6.2.1. Key Country Dynamics
5.6.2.2. Saudi Arabia Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
5.6.3. South Africa
5.6.3.1. Key Country Dynamics
5.6.3.2. South Africa Polyvinylpyrrolidone Market Estimates & Forecast, 2018 - 2033 (Kilotons) (USD Million)
Chapter 6. Polyvinylpyrrolidone Market - Competitive Landscape
6.1. Recent Developments & Impact Analysis, By Key Market Participants
6.2. Company Categorization
6.3. Company Market Share/Position Analysis, 2023
6.4. Company Heat Map Analysis
6.5. Regional Market Analysis
6.6. Strategy Mapping
6.7. Company Profiles
6.7.1. Ashland
6.7.1.1. Participant’s Overview
6.7.1.2. Financial Performance
6.7.1.3. Product Benchmarking
6.7.1.4. Recent Developments
6.7.2. BASF
6.7.2.1. Participant’s Overview
6.7.2.2. Financial Performance
6.7.2.3. Product Benchmarking
6.7.2.4. Recent Developments
6.7.3. Boai NKY Pharmaceuticals Ltd.
6.7.3.1. Participant’s Overview
6.7.3.2. Financial Performance
6.7.3.3. Product Benchmarking
6.7.3.4. Recent Developments
6.7.4. Glide Chem Private Limited
6.7.4.1. Participant’s Overview
6.7.4.2. Financial Performance
6.7.4.3. Product Benchmarking
6.7.4.4. Recent Developments
6.7.5. Hangzhou Motto Science & Technology Co., Ltd.
6.7.5.1. Participant’s Overview
6.7.5.2. Financial Performance
6.7.5.3. Product Benchmarking
6.7.5.4. Recent Developments
6.7.6. JH Nanhang Life Sciences Co.,Ltd.
6.7.6.1. Participant’s Overview
6.7.6.2. Financial Performance
6.7.6.3. Product Benchmarking
6.7.6.4. Recent Developments
6.7.7. NIPPON SHOKUBAI CO.,LTD.
6.7.7.1. Participant’s Overview
6.7.7.2. Financial Performance
6.7.7.3. Product Benchmarking
6.7.7.4. Recent Developments
6.7.8. Shanghai Qifuqing Material Technology Co. Ltd.
6.7.8.1. Participant’s Overview
6.7.8.2. Financial Performance
6.7.8.3. Product Benchmarking
6.7.8.4. Recent Developments
6.7.9. Shanghai Yuking Water Soluble Material Tech Co. Ltd.
6.7.9.1. Participant’s Overview
6.7.9.2. Financial Performance
6.7.9.3. Product Benchmarking
6.7.9.4. Recent Developments
6.7.10. Sichuan Lutianhua Co., Ltd
6.7.10.1. Participant’s Overview
6.7.10.2. Financial Performance
6.7.10.3. Product Benchmarking
6.7.10.4. Recent Developments
6.7.11. Thermo Fisher Scientific Inc.
6.7.11.1. Participant’s Overview
6.7.11.2. Financial Performance
6.7.11.3. Product Benchmarking
6.7.11.4. Recent Developments
6.7.12. Sigma-Aldrich Co. LLC (Merck)
6.7.12.1. Participant’s Overview
6.7.12.2. Financial Performance
6.7.12.3. Product Benchmarking
6.7.12.4. Recent Developments

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