U.S. Pet Microchips Market Size, Share & Trends Analysis Report By Pet Type (Dogs, Cats), By Product (Microchips, Scanner), By Frequency (134.2 KHz, 125 KHz, 128 KHz), By Application, By Distribution Channel, And Segment Forecasts, 2025 - 2033
Description
U.S. Pet Microchips Market Summary
The U.S. pet microchips market size was estimated at USD 103.0 million in 2024 and is projected to reach USD 220.0 million by 2033, growing at a CAGR of 9.12% from 2025 to 2033. The industry is driven by increased incidence of lost companion animals and growing success rates of microchip recovery, growing awareness in promoting microchipping, and rising insurance incentives and safety-linked benefits.
The rising frequency of lost or stolen companion animals in the U.S. has become a serious concern for their owners, with thousands of animals reported missing each year. Traditional identification methods often fail due to tag loss or removal, leading to emotional distress and financial burden on families. A study by the American Veterinary Medical Association (AVMA) depicted that microchipped pets have a significantly higher recovery rate of 52.2% for dogs versus 21.9%, and 38.5% for cats versus 1.8% without microchips. This emphasized microchipping’s critical role in improving pet reunification and safety. In addition, according to the Human Animal Support Services report pilot shelter data of 2022, 32% of companion animals with microchips were reunited with their owners, compared to 9% of pets without microchips, highlighting the significant impact of microchipping on their recovery. This evidence, highlighted by veterinary professionals and animal welfare organizations, drives trust and motivates consumers to adopt microchipping for security and peace of mind.
Furthermore, growing involvement of veterinary clinics, animal shelters, and pet adoption centers in promoting microchipping services is significantly boosting market penetration. They also conduct pet awareness programs and campaigns. For instance, in June 2025, PetPlace launched the Paws for Safety Awareness campaign, urging pet owners to register and update microchips, protecting them from summer risks. Proper registration ensures lost companion animals can safely return home. Animal shelters incorporate microchipping as a routine element of the pet adoption procedure, whereas veterinarians suggest it during regular check-ups or vaccination appointments. In addition, low-cost microchipping initiatives backed by NGOs and pet welfare groups improve both accessibility and awareness. Consumer confidence and adoption rates are on the rise, with more distribution avenues promoting the benefits of microchip usage.
U.S. Pet Microchips Market Summary
The U.S. pet microchips market size was estimated at USD 103.0 million in 2024 and is projected to reach USD 220.0 million by 2033, growing at a CAGR of 9.12% from 2025 to 2033. The industry is driven by increased incidence of lost companion animals and growing success rates of microchip recovery, growing awareness in promoting microchipping, and rising insurance incentives and safety-linked benefits.
The rising frequency of lost or stolen companion animals in the U.S. has become a serious concern for their owners, with thousands of animals reported missing each year. Traditional identification methods often fail due to tag loss or removal, leading to emotional distress and financial burden on families. A study by the American Veterinary Medical Association (AVMA) depicted that microchipped pets have a significantly higher recovery rate of 52.2% for dogs versus 21.9%, and 38.5% for cats versus 1.8% without microchips. This emphasized microchipping’s critical role in improving pet reunification and safety. In addition, according to the Human Animal Support Services report pilot shelter data of 2022, 32% of companion animals with microchips were reunited with their owners, compared to 9% of pets without microchips, highlighting the significant impact of microchipping on their recovery. This evidence, highlighted by veterinary professionals and animal welfare organizations, drives trust and motivates consumers to adopt microchipping for security and peace of mind.
Furthermore, growing involvement of veterinary clinics, animal shelters, and pet adoption centers in promoting microchipping services is significantly boosting market penetration. They also conduct pet awareness programs and campaigns. For instance, in June 2025, PetPlace launched the Paws for Safety Awareness campaign, urging pet owners to register and update microchips, protecting them from summer risks. Proper registration ensures lost companion animals can safely return home. Animal shelters incorporate microchipping as a routine element of the pet adoption procedure, whereas veterinarians suggest it during regular check-ups or vaccination appointments. In addition, low-cost microchipping initiatives backed by NGOs and pet welfare groups improve both accessibility and awareness. Consumer confidence and adoption rates are on the rise, with more distribution avenues promoting the benefits of microchip usage.
U.S. Pet Microchips Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. pet microchips market report based on pet type, product, frequency, application and distribution channel.
The U.S. pet microchips market size was estimated at USD 103.0 million in 2024 and is projected to reach USD 220.0 million by 2033, growing at a CAGR of 9.12% from 2025 to 2033. The industry is driven by increased incidence of lost companion animals and growing success rates of microchip recovery, growing awareness in promoting microchipping, and rising insurance incentives and safety-linked benefits.
The rising frequency of lost or stolen companion animals in the U.S. has become a serious concern for their owners, with thousands of animals reported missing each year. Traditional identification methods often fail due to tag loss or removal, leading to emotional distress and financial burden on families. A study by the American Veterinary Medical Association (AVMA) depicted that microchipped pets have a significantly higher recovery rate of 52.2% for dogs versus 21.9%, and 38.5% for cats versus 1.8% without microchips. This emphasized microchipping’s critical role in improving pet reunification and safety. In addition, according to the Human Animal Support Services report pilot shelter data of 2022, 32% of companion animals with microchips were reunited with their owners, compared to 9% of pets without microchips, highlighting the significant impact of microchipping on their recovery. This evidence, highlighted by veterinary professionals and animal welfare organizations, drives trust and motivates consumers to adopt microchipping for security and peace of mind.
Furthermore, growing involvement of veterinary clinics, animal shelters, and pet adoption centers in promoting microchipping services is significantly boosting market penetration. They also conduct pet awareness programs and campaigns. For instance, in June 2025, PetPlace launched the Paws for Safety Awareness campaign, urging pet owners to register and update microchips, protecting them from summer risks. Proper registration ensures lost companion animals can safely return home. Animal shelters incorporate microchipping as a routine element of the pet adoption procedure, whereas veterinarians suggest it during regular check-ups or vaccination appointments. In addition, low-cost microchipping initiatives backed by NGOs and pet welfare groups improve both accessibility and awareness. Consumer confidence and adoption rates are on the rise, with more distribution avenues promoting the benefits of microchip usage.
U.S. Pet Microchips Market Summary
The U.S. pet microchips market size was estimated at USD 103.0 million in 2024 and is projected to reach USD 220.0 million by 2033, growing at a CAGR of 9.12% from 2025 to 2033. The industry is driven by increased incidence of lost companion animals and growing success rates of microchip recovery, growing awareness in promoting microchipping, and rising insurance incentives and safety-linked benefits.
The rising frequency of lost or stolen companion animals in the U.S. has become a serious concern for their owners, with thousands of animals reported missing each year. Traditional identification methods often fail due to tag loss or removal, leading to emotional distress and financial burden on families. A study by the American Veterinary Medical Association (AVMA) depicted that microchipped pets have a significantly higher recovery rate of 52.2% for dogs versus 21.9%, and 38.5% for cats versus 1.8% without microchips. This emphasized microchipping’s critical role in improving pet reunification and safety. In addition, according to the Human Animal Support Services report pilot shelter data of 2022, 32% of companion animals with microchips were reunited with their owners, compared to 9% of pets without microchips, highlighting the significant impact of microchipping on their recovery. This evidence, highlighted by veterinary professionals and animal welfare organizations, drives trust and motivates consumers to adopt microchipping for security and peace of mind.
Furthermore, growing involvement of veterinary clinics, animal shelters, and pet adoption centers in promoting microchipping services is significantly boosting market penetration. They also conduct pet awareness programs and campaigns. For instance, in June 2025, PetPlace launched the Paws for Safety Awareness campaign, urging pet owners to register and update microchips, protecting them from summer risks. Proper registration ensures lost companion animals can safely return home. Animal shelters incorporate microchipping as a routine element of the pet adoption procedure, whereas veterinarians suggest it during regular check-ups or vaccination appointments. In addition, low-cost microchipping initiatives backed by NGOs and pet welfare groups improve both accessibility and awareness. Consumer confidence and adoption rates are on the rise, with more distribution avenues promoting the benefits of microchip usage.
U.S. Pet Microchips Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. pet microchips market report based on pet type, product, frequency, application and distribution channel.
- Pet Type Outlook (Revenue, USD Million, 2021 - 2033)
- Dogs
- Cats
- Others
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Microchips
- Scanner
- Handheld Scanners
- Stationary Scanners
- Frequency Outlook (Revenue, USD Million, 2021 - 2033)
- 134.2 KHz
- 125 KHz
- 128 KHz
- Universal/Multifrequency Devices
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Pet Identification
- Disease Tracking & Vaccination Management
- Theft Prevention
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Veterinary Hospitals/Clinics
- Pet Stores/Retails
- E-Commerce
- Others
Table of Contents
150 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Segment Definitions
- 1.2.1. Pet Type
- 1.2.2. Product
- 1.2.3. Frequency
- 1.2.4. Application
- 1.2.5. Distribution Channel
- 1.3. Research Methodology
- 1.4. Information Procurement
- 1.4.1. Purchased Database
- 1.4.2. GVR’s Internal Database
- 1.4.3. Secondary Sources
- 1.4.4. Primary Research
- 1.5. Information/Data Analysis
- 1.5.1. Data Analysis Models
- 1.6. Market Formulation & Validation
- 1.7. Model Details
- 1.7.1. Model 1: Commodity Flow Analysis
- 1.7.2. Model 2: Bottom-Up Analysis
- 1.7.3. Model 3 Volume-Pricing Analysis
- 1.8. List of Secondary Sources
- 1.9. List Of Abbreviations
- 1.10. Objectives
- Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
- Chapter 3. Market Variable Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Ancillary/Related Market Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.1.1. Growing Success Rates of Microchip Recovery
- 3.2.1.2. Growing Awareness in Promoting Microchipping
- 3.2.1.3. Rising Insurance Incentives and Safety-Linked Benefits.
- 3.2.2. Market Restraint Analysis
- 3.2.2.1. High Initial Costs and Ongoing Maintenance of Advanced Microchips
- 3.2.3. Market Opportunity Analysis
- 3.2.4. Market Challenge Analysis
- 3.2.5. Technology Landscape
- 3.3. Pricing Model Analysis
- 3.4. Estimated Pet Population By Species, 2024
- 3.5. Market Analysis Tools
- 3.5.1. Porter’s Five Forces Analysis
- 3.5.2. PESTEL by SWOT Analysis
- Chapter 4. U.S. Pet Microchips Market: By Pet Estimates & Trend Analysis
- 4.1. U.S. Pet Microchips Market, By Pet: Segment Dashboard
- 4.2. U.S. Pet Microchips Market, By Pet Movement Analysis
- 4.3. U.S. Pet Microchips Market Estimates & Forecasts, by Pet, 2021 to 2033 (USD Million)
- 4.4. Dogs
- 4.4.1. Dogs Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.5. Cats
- 4.5.1. Cats Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.6. Others
- 4.6.1. Others Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- Chapter 5. U.S. Pet Microchips Market: By Product Estimates & Trend Analysis
- 5.1. U.S. Pet Microchips Market, By Product: Segment Dashboard
- 5.2. U.S. Pet Microchips Market, By Product Movement Analysis
- 5.3. U.S. Pet Microchips Market Estimates & Forecasts, by Product, 2021 to 2033 (USD Million)
- 5.4. Microchips
- 5.4.1. Microchips Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.5. Scanner
- 5.5.1. Scanner Market Estimates and Forecasts, 2021 - 2033 (USD Million) Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.5.2. Handheld Scanners
- 5.5.2.1. Handheld Scanners Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.5.3. Stationary Scanners
- 5.5.3.1. Stationary Scanners Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- Chapter 6. U.S. Pet Microchips Market: By Frequency Estimates & Trend Analysis
- 6.1. U.S. Pet Microchips Market, By Frequency: Segment Dashboard
- 6.2. U.S. Pet Microchips Market, By Frequency Movement Analysis
- 6.3. U.S. Pet Microchips Market Estimates & Forecasts, by Frequency, 2021 to 2033 (USD Million)
- 6.4. 134.2 KHz
- 6.4.1. 134.2 KHz Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.5. 125 KHz
- 6.5.1. 125 KHz Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.6. 128 KHz
- 6.6.1. 128 KHz Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.7. Universal/Multifrequency Devices
- 6.7.1. Universal/Multifrequency Devices Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- Chapter 7. U.S. Pet Microchips Market: By Application Estimates & Trend Analysis
- 7.1. U.S. Pet Microchips Market, By Application: Segment Dashboard
- 7.2. U.S. Pet Microchips Market, By Application Movement Analysis
- 7.3. U.S. Pet Microchips Market Estimates & Forecasts, by Application, 2021 to 2033 (USD Million)
- 7.4. Pet Identification
- 7.4.1. Pet Identification Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.5. Disease Tracking & Vaccination Management
- 7.5.1. Disease Tracking & Vaccination Management Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6. Theft Prevention
- 7.6.1. Theft Prevention Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.7. Others
- 7.7.1. Others Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- Chapter 8. U.S. Pet Microchips Market: By Distribution Channel Estimates & Trend Analysis
- 8.1. U.S. Pet Microchips Market, By Distribution Channel: Segment Dashboard
- 8.2. U.S. Pet Microchips Market, By Distribution Channel Movement Analysis
- 8.3. U.S. Pet Microchips Market Estimates & Forecasts, by Distribution Channel, 2021 to 2033 (USD Million)
- 8.4. Veterinary Hospitals/Clinics
- 8.4.1. Veterinary Hospitals/Clinics Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.5. Pet Stores/Retails
- 8.5.1. Pet Stores/Retails Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.6. E-Commerce
- 8.6.1. E-Commerce Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.7. Others
- 8.7.1. Others Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- Chapter 9. Competitive Landscape
- 9.1. Market Participant Categorization
- 9.1.1. Market Leaders
- 9.1.2. Emerging Players
- 9.2. Market Share/Assessment Analysis, 2024 (Heat Map Analysis)
- 9.3. Company Profiles
- 9.3.1. Peeva Inc
- 9.3.1.1. Participant’s Overview
- 9.3.1.2. Financial Performance
- 9.3.1.3. Product Benchmarking
- 9.3.1.4. Strategic Initiatives
- 9.3.2. Avid Identification Systems, Inc
- 9.3.2.1. Participant’s Overview
- 9.3.2.2. Financial Performance
- 9.3.2.3. Product Benchmarking
- 9.3.2.4. Strategic Initiatives
- 9.3.3. Microchip Identification Systems
- 9.3.3.1. Participant’s Overview
- 9.3.3.2. Financial Performance
- 9.3.3.3. Product Benchmarking
- 9.3.3.4. Strategic Initiatives
- 9.3.4. Merck & Co. Inc.
- 9.3.4.1. Participant’s Overview
- 9.3.4.2. Financial Performance
- 9.3.4.3. Product Benchmarking
- 9.3.4.4. Strategic Initiatives
- 9.3.5. AKC REUNITE
- 9.3.5.1. Participant’s Overview
- 9.3.5.2. Financial Performance
- 9.3.5.3. Product Benchmarking
- 9.3.5.4. Strategic Initiatives
- 9.3.6. Barking Labs
- 9.3.6.1. Participant’s Overview
- 9.3.6.2. Financial Performance
- 9.3.6.3. Product Benchmarking
- 9.3.6.4. Strategic Initiatives
- 9.3.7. Pethealth Inc.
- 9.3.7.1. Participant’s Overview
- 9.3.7.2. Financial Performance
- 9.3.7.3. Product Benchmarking
- 9.3.7.4. Strategic Initiatives
- 9.3.8. Datamars
- 9.3.8.1. Participant’s Overview
- 9.3.8.2. Financial Performance
- 9.3.8.3. Product Benchmarking
- 9.3.8.4. Strategic Initiatives
- 9.3.9. Trovan Ltd.
- 9.3.9.1. Participant’s Overview
- 9.3.9.2. Financial Performance
- 9.3.9.3. Product Benchmarking
- 9.3.9.4. Strategic Initiatives
- 9.3.10. Nestlé Purina PetCare
- 9.3.10.1. Participant’s Overview
- 9.3.10.2. Financial Performance
- 9.3.10.3. Product Benchmarking
- 9.3.10.4. Strategic Initiatives
Pricing
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