Pet Diapers Market Size, Share & Trends Analysis Report By Product (Disposable, Washable), By Size (Small, Large), By Pet, By Application, By Distribution Channel, By End Use, By Region, And Segment Forecasts, 2025 - 2030

Pet Diapers Market Growth & Trends

The global pet diapers market size is expected to reach USD 605.46 million by 2030, expanding at a CAGR of 9.15% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is driven by a proliferation of online retail platforms, rising awareness about dog hygiene and health, and increasing pet ownership globally. As pet ownership continues to rise, more people treat their pets as beloved family members. This trend has led to increased spending on pet care products, including pet diapers, to ensure the comfort and hygiene of their pets. Moreover, with improved veterinary care and nutrition, pets are living longer. Elderly pets, like elderly humans, may experience incontinence or other health issues that require the use of diapers.

Pets are susceptible to cognitive impairment as they age, just like people. Both dogs and cats can get the gradually progressing condition known as cognitive dysfunction syndrome (CDS). Pets' cognitive capacities may begin to decline as they become older (age 7+); nevertheless, most CDS cases affect animals 11 years of age and older. In 2021, feline cognitive dysfunction (FDC) has affected one-third of cats aged 11 to 14 and 50% of cats aged 15 and older, according to a Sandia Animal Clinic article. Canine cognitive dysfunction (CCD) affects 28% of dogs between the ages of 11 and 14 and 68% of canines between the ages of 15 and 24. Pets with CDS may exhibit signs including disorientation, behavioral abnormalities, and a decline in cognitive ability. The market often provides a particular function, focusing mostly on animals with mobility limitations, incontinence issues, or females that are in heat. These products are intended to help pets who have difficulties controlling their urine or intestines, manage accidents, and keep their homes clean.

During the initial phases of the COVID-19 pandemic, many industries experienced disruptions due to lockdowns, supply chain issues, and changes in consumer behavior. However, the impact on the market was likely minimal compared to other sectors. During times of crisis, pet owners might prioritize essential pet supplies like food and medications over non-essential items like diapers. This shift in priorities has affected the overall demand for pet diapers. Moreover, during the height of the pandemic, many people were confined to their homes due to lockdowns and travel restrictions. Therefore, pet owners might have spent more time with their pets and had fewer reasons to use pet diapers indoors. This could have led to a reduced demand for pet diapers.

Pet Diapers Market Report Highlights

• By product, the disposable segment dominated the market with a share of over 62% in 2024. For pet owners, disposable diapers have a number of advantages, particularly for dogs with specific medical issues or during particular phases of development.
• The small size segment dominated the market in 2024. As young puppies do not have full control over their bladder and bowel movements, using diapers helps manage and contain accidents while they learn where it is appropriate to relieve themselves.
• The dogs segment dominated the market in 2024 and is expected to witness lucrative CAGR during the forecast period. Dogs are frequently maintained as indoor companions, and utilizing diapers can help reduce accidents and messes in the home.
• The urinary incontinence segment dominated the market in 2024 and is anticipated to grow at the fastest CAGR over the forecast period, as it affects a significant number of aging pets and those with underlying medical conditions such as urinary tract infections, diabetes, or neurological disorders.
• By distribution channel, pet specialty stores dominated the market with the largest revenue share in 2024.
• Individual pet owners dominated the market in 2024, as they increasingly sought solutions to ensure their pets’ comfort, hygiene, and well-being.
• North America pet diapers industry held the largest share globally of over 38% in 2024. The number of Americans who own dogs is increasing, which is driving up demand for pet diapers.