Personalized Nutrition Platform Market Size, Share & Trends Analysis Report By Offering (Software/Platform, Services), By Delivery Model, By Application, By End-use, By Region, And Segment Forecasts, 2025 - 2033
Description
Personalized Nutrition Platform Market Summary
The global personalized nutrition platform market size was estimated at USD 930.0 million in 2024 and is projected to reach USD 1,926.6 million by 2033, growing at a CAGR of 8.6% from 2025 to 2033. This growth is driven by the rising prevalence of lifestyle-related chronic diseases, growing health & wellness awareness among consumers, advances in genetic, microbiome, and biomarker testing, the expansion of functional foods, nutraceuticals, and supplements, and the growing integration of AI in personalized nutrition platforms.
The rising prevalence of lifestyle-related chronic diseases such as obesity, diabetes, heart disease, and hypertension is driving the growth of the personalized nutrition platform industry. For instance, according to the World Obesity Federation, approximately 3 billion people worldwide are living with overweight or obesity. In addition, according to WHO 2024, 35 million children under the age of 5 were overweight. This growing health burden is increasing consumer awareness about the importance of tailored dietary solutions, prompting individuals to adopt personalized nutrition plans. Consequently, the demand for platforms that offer data-driven, customized nutrition guidance, meal plans, and supplement recommendations is rising, supporting the market’s expansion.
The expansion of functional foods, nutraceuticals, and supplements is boosting the market growth as these products allow platforms to deliver targeted, science-backed nutrition solutions. Users get personalized diet recommendations, receive specific supplements or fortified foods tailored to their genetic profile, health goals, or deficiencies. As demand grows for immunity boosters, gut health products, cognitive support, and other wellness-focused items, personalized nutrition platforms integrate these offerings to provide a complete, customized health solution, driving market growth.
The increasing focus on personalized nutrition product offerings is driving the growth of the personalized nutrition platform market, as consumers seek solutions tailored to their unique health needs, lifestyle, and dietary preferences. Customized supplements and wellness packs encourage greater engagement with digital nutrition platforms, while AI-driven recommendations and flexible formulations enhance personalization and convenience. In December 2024, Bioniq launched "Bioniq Build Your Own," a customizable supplement product allowing members to design personalized formulas by selecting from over 50 nutrients or following AI-recommended blends tailored to individual health needs and special conditions.
Role of AI in Personalized Nutrition Platforms Market
AI plays a pivotal role in personalized nutrition platforms by analyzing individual data-including genetics, lifestyle, health conditions, and biometrics-to deliver tailored nutrition recommendations. Machine learning and predictive analytics enable the creation of customized meal plans, supplement suggestions, and wellness programs, enhancing personalization, engagement, and effectiveness. Many market players are increasingly leveraging AI to enhance platform capabilities, improve user experience, and drive adoption across diverse populations. For instance
In October 2025, Omada Health launched Meal Map, an AI-powered nutrient-categorization tool designed to enhance member engagement and meal tracking in cardiometabolic programs. The tool provides real-time, personalized nutrition guidance focused on nutrient density rather than calorie counting, helping members make informed food choices, build lasting healthy habits, and improve outcomes. Early pilot results with over 1,000 members showed increased meal engagement compared to traditional approaches.
Global Personalized Nutrition Platform Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global personalized nutrition platform market report based on offering, delivery model, application, end use, and region:
The global personalized nutrition platform market size was estimated at USD 930.0 million in 2024 and is projected to reach USD 1,926.6 million by 2033, growing at a CAGR of 8.6% from 2025 to 2033. This growth is driven by the rising prevalence of lifestyle-related chronic diseases, growing health & wellness awareness among consumers, advances in genetic, microbiome, and biomarker testing, the expansion of functional foods, nutraceuticals, and supplements, and the growing integration of AI in personalized nutrition platforms.
The rising prevalence of lifestyle-related chronic diseases such as obesity, diabetes, heart disease, and hypertension is driving the growth of the personalized nutrition platform industry. For instance, according to the World Obesity Federation, approximately 3 billion people worldwide are living with overweight or obesity. In addition, according to WHO 2024, 35 million children under the age of 5 were overweight. This growing health burden is increasing consumer awareness about the importance of tailored dietary solutions, prompting individuals to adopt personalized nutrition plans. Consequently, the demand for platforms that offer data-driven, customized nutrition guidance, meal plans, and supplement recommendations is rising, supporting the market’s expansion.
The expansion of functional foods, nutraceuticals, and supplements is boosting the market growth as these products allow platforms to deliver targeted, science-backed nutrition solutions. Users get personalized diet recommendations, receive specific supplements or fortified foods tailored to their genetic profile, health goals, or deficiencies. As demand grows for immunity boosters, gut health products, cognitive support, and other wellness-focused items, personalized nutrition platforms integrate these offerings to provide a complete, customized health solution, driving market growth.
The increasing focus on personalized nutrition product offerings is driving the growth of the personalized nutrition platform market, as consumers seek solutions tailored to their unique health needs, lifestyle, and dietary preferences. Customized supplements and wellness packs encourage greater engagement with digital nutrition platforms, while AI-driven recommendations and flexible formulations enhance personalization and convenience. In December 2024, Bioniq launched "Bioniq Build Your Own," a customizable supplement product allowing members to design personalized formulas by selecting from over 50 nutrients or following AI-recommended blends tailored to individual health needs and special conditions.
Role of AI in Personalized Nutrition Platforms Market
AI plays a pivotal role in personalized nutrition platforms by analyzing individual data-including genetics, lifestyle, health conditions, and biometrics-to deliver tailored nutrition recommendations. Machine learning and predictive analytics enable the creation of customized meal plans, supplement suggestions, and wellness programs, enhancing personalization, engagement, and effectiveness. Many market players are increasingly leveraging AI to enhance platform capabilities, improve user experience, and drive adoption across diverse populations. For instance
In October 2025, Omada Health launched Meal Map, an AI-powered nutrient-categorization tool designed to enhance member engagement and meal tracking in cardiometabolic programs. The tool provides real-time, personalized nutrition guidance focused on nutrient density rather than calorie counting, helping members make informed food choices, build lasting healthy habits, and improve outcomes. Early pilot results with over 1,000 members showed increased meal engagement compared to traditional approaches.
Global Personalized Nutrition Platform Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global personalized nutrition platform market report based on offering, delivery model, application, end use, and region:
- Offering Outlook (Revenue, USD Million, 2021 - 2033)
- Software/Platform
- Services
- Delivery Mode Outlook (Revenue, USD Million, 2021 - 2033)
- B2C (Direct-to-consumer)
- B2B2C / Channel Partnerships
- B2B (Enterprise)
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Weight Management & Body Composition
- Chronic Disease Management (diabetes, cardiovascular risk)
- Sports & Performance Nutrition
- Allergy & Intolerance Management
- General Wellness / Preventive Health
- Maternal & Infant Nutrition
- End Use Outlook (Revenue, USD Million, 2021 - 2033)
- Healthcare Professionals & Clinics
- Fitness & Wellness Chains / Gyms
- Employers / Corporate Wellness
- Others
- Regional Outlook (Revenue, USD Million, 2021 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Denmark
- Sweden
- Norway
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Latin America
- Brazil
- Argentina
- Middle East and Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Kuwait
Table of Contents
190 Pages
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Segment Definitions
- 1.2.1. Offering
- 1.2.2. Delivery Model
- 1.2.3. Application
- 1.2.4. End use
- 1.3. Estimates and Forecast Timeline
- 1.4. Research Methodology
- 1.5. Information Procurement
- 1.5.1. Purchased Database
- 1.5.2. GVR’s Internal Database
- 1.5.3. Secondary Sources
- 1.5.4. Primary Research
- 1.6. Information Analysis
- 1.6.1. Data Analysis Models
- 1.7. Market Formulation & Data Visualization
- 1.8. Model Details
- 1.8.1. Commodity Flow Analysis
- 1.9. List of Secondary Sources
- 1.10. Objectives
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
- Chapter 3. Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.1.1. Rising prevalence of lifestyle-related chronic diseases
- 3.2.1.2. Increasing health awareness and focus on preventive healthcare among consumers.
- 3.2.1.3. Expansion of functional foods, nutraceuticals, and supplements
- 3.2.1.4. Rising demand for personalized dietary plans
- 3.2.2. Market Restraint Analysis
- 3.2.2.1. High cost of personalized nutrition services
- 3.2.2.2. Limited availability of skilled nutritionists and dietitians
- 3.2.2.3. Data privacy and security concerns related to the collection of personal health, genetic, and lifestyle information.
- 3.2.3. Industry Opportunity Analysis
- 3.2.4. Industry Challenge Analysis
- 3.2.5. Case Studies
- 3.2.6. Technology Overview
- 3.3. Business Environment Analysis
- 3.3.1. Porter’s Five Forces Analysis
- 3.3.1.1. Supplier power
- 3.3.1.2. Buyer power
- 3.3.1.3. Substitution threat
- 3.3.1.4. Threat of new entrant
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTLE Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic and Social landscape
- 3.3.2.3. Technological landscape
- 3.3.2.4. Environmental landscape
- 3.3.2.5. Legal Landscape
- Chapter 4. Personalized Nutrition Platform Market: Offering Estimates & Trend Analysis
- 4.1. Offering Segment Dashboard
- 4.2. Offering Market Share Movement Analysis, 2024 & 2033
- 4.3. Market Size & Forecasts and Trend Analysis, by Offering, 2021 to 2033 (USD Million)
- 4.4. Software/ Platform
- 4.4.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.5. Services
- 4.5.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- Chapter 5. Personalized Nutrition Platform Market: Delivery Model Estimates & Trend Analysis
- 5.1. Delivery Model Dashboard
- 5.2. Delivery Model Market Share Movement Analysis, 2024 & 2033
- 5.3. Market Size & Forecasts and Trend Analysis, by Delivery Model, 2021 to 2033 (USD Million)
- 5.4. B2C (Direct-to-consumer)
- 5.4.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.5. B2B2C / Channel partnerships
- 5.6. Utilization & capacity planning
- 5.6.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.7. B2B (Enterprise)
- 5.7.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- Chapter 6. Personalized Nutrition Platform Market: Application Estimates & Trend Analysis
- 6.1. Application Segment Dashboard
- 6.2. Application Market Share Movement Analysis, 2024 & 2033
- 6.3. Market Size & Forecasts and Trend Analysis, by Application, 2021 to 2033 (USD Million)
- 6.4. Weight management & body composition
- 6.4.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.5. Chronic disease management (diabetes, cardiovascular risk)
- 6.5.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.6. Sports & performance nutrition
- 6.6.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.7. Allergy & intolerance management
- 6.7.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.8. General wellness / preventive health
- 6.8.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.9. Maternal & infant nutrition
- 6.9.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- Chapter 7. Personalized Nutrition Platform Market: End Use Estimates & Trend Analysis
- 7.1. End Use Segment Dashboard
- 7.2. End Use Market Share Movement Analysis, 2024 & 2033
- 7.3. Market Size & Forecasts and Trend Analysis, by End Use, 2021 to 2033 (USD Million)
- 7.4. Healthcare professionals & clinics
- 7.4.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.5. Fitness & wellness chains / gyms
- 7.5.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6. Employers / Corporate wellness
- 7.6.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.7. Others
- 7.7.1. Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- Chapter 8. Personalized Nutrition Platform Market: Regional Estimates & Trend Analysis
- 8.1. Regional Market Dashboard
- 8.2. Regional Market: Key Takeaways
- 8.3. North America
- 8.3.1. North America Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.3.2. U.S.
- 8.3.2.1. Key country dynamic
- 8.3.2.2. Regulatory framework
- 8.3.2.3. Competitive insights
- 8.3.2.4. U.S. Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.3.3. Canada
- 8.3.3.1. Key country dynamic
- 8.3.3.2. Regulatory framework
- 8.3.3.3. Competitive insights
- 8.3.3.4. Canada Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.3.4. Mexico
- 8.3.4.1. Key country dynamic
- 8.3.4.2. Regulatory framework
- 8.3.4.3. Competitive insights
- 8.3.4.4. Mexico Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4. Europe
- 8.4.1. Europe Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.2. Germany
- 8.4.2.1. Key country dynamic
- 8.4.2.2. Regulatory framework
- 8.4.2.3. Competitive insights
- 8.4.2.4. Germany Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.3. UK
- 8.4.3.1. Key country dynamic
- 8.4.3.2. Regulatory framework
- 8.4.3.3. Competitive insights
- 8.4.3.4. UK Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.4. France
- 8.4.4.1. Key country dynamic
- 8.4.4.2. Regulatory framework
- 8.4.4.3. Competitive insights
- 8.4.4.4. France Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.5. Italy
- 8.4.5.1. Key country dynamic
- 8.4.5.2. Regulatory framework
- 8.4.5.3. Competitive insights
- 8.4.5.4. Italy Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.6. Spain
- 8.4.6.1. Key country dynamic
- 8.4.6.2. Regulatory framework
- 8.4.6.3. Competitive insights
- 8.4.6.4. Spain Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.7. Denmark
- 8.4.7.1. Key country dynamic
- 8.4.7.2. Regulatory framework
- 8.4.7.3. Competitive insights
- 8.4.7.4. Denmark Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.8. Sweden
- 8.4.8.1. Key country dynamic
- 8.4.8.2. Regulatory framework
- 8.4.8.3. Competitive insights
- 8.4.8.4. Sweden Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.9. Norway
- 8.4.9.1. Key country dynamic
- 8.4.9.2. Regulatory framework
- 8.4.9.3. Competitive insights
- 8.4.9.4. Norway Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5. Asia Pacific
- 8.5.1. Asia Pacific Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.2. Japan
- 8.5.2.1. Key country dynamic
- 8.5.2.2. Regulatory framework
- 8.5.2.3. Competitive insights
- 8.5.2.4. Japan Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.3. China
- 8.5.3.1. Key country dynamic
- 8.5.3.2. Regulatory framework
- 8.5.3.3. Competitive insights
- 8.5.3.4. China Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.4. India
- 8.5.4.1. Key country dynamic
- 8.5.4.2. Regulatory framework
- 8.5.4.3. Competitive insights
- 8.5.4.4. India Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.5. South Korea
- 8.5.5.1. Key country dynamic
- 8.5.5.2. Regulatory framework
- 8.5.5.3. Competitive insights
- 8.5.5.4. South Korea Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.6. Australia
- 8.5.6.1. Key country dynamic
- 8.5.6.2. Regulatory framework
- 8.5.6.3. Competitive insights
- 8.5.6.4. Australia Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.7. Thailand
- 8.5.7.1. Key country dynamic
- 8.5.7.2. Regulatory framework
- 8.5.7.3. Competitive insights
- 8.5.7.4. Thailand Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.6. Latin America
- 8.6.1. Latin America Personalized Nutrition Platform Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 8.6.2. Brazil
- 8.6.2.1. Key country dynamic
- 8.6.2.2. Regulatory framework
- 8.6.2.3. Competitive insights
- 8.6.2.4. Brazil Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.6.3. Argentina
- 8.6.3.1. Key country dynamic
- 8.6.3.2. Regulatory framework
- 8.6.3.3. Competitive insights
- 8.6.3.4. Argentina Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.7. MEA
- 8.7.1. MEA Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.7.2. South Africa
- 8.7.2.1. Key country dynamic
- 8.7.2.2. Regulatory framework
- 8.7.2.3. Competitive insights
- 8.7.2.4. South Africa Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.7.3. Saudi Arabia
- 8.7.3.1. Key country dynamic
- 8.7.3.2. Regulatory framework
- 8.7.3.3. Competitive insights
- 8.7.3.4. Saudi Arabia Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.7.4. UAE
- 8.7.4.1. Key country dynamic
- 8.7.4.2. Regulatory framework
- 8.7.4.3. Competitive insights
- 8.7.4.4. UAE Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.7.5. Kuwait
- 8.7.5.1. Key country dynamic
- 8.7.5.2. Regulatory framework
- 8.7.5.3. Competitive insights
- 8.7.5.4. Kuwait Personalized Nutrition Platform market estimates and forecasts, 2021 - 2033 (USD Million)
- Chapter 9. Competitive Landscape
- 9.1. Participant Overview
- 9.2. Company Market Position Analysis/ Share Analysis (2024)
- 9.3. Company Categorization
- 9.4. Strategy Mapping
- 9.5. Company Profiles/Listing
- 9.5.1. Vitamin Packs, Inc.
- 9.5.1.1. Overview
- 9.5.1.2. Financial performance
- 9.5.1.3. Product benchmarking
- 9.5.1.4. Strategic initiatives
- 9.5.2. ZOE Limited
- 9.5.2.1. Overview
- 9.5.2.2. Financial performance
- 9.5.2.3. Product benchmarking
- 9.5.2.4. Strategic initiatives
- 9.5.3. Viome Life Sciences, Inc.
- 9.5.3.1. Overview
- 9.5.3.2. Financial performance
- 9.5.3.3. Product benchmarking
- 9.5.3.4. Strategic initiatives
- 9.5.4. DNAfit
- 9.5.4.1. Overview
- 9.5.4.2. Financial performance
- 9.5.4.3. Product benchmarking
- 9.5.4.4. Strategic initiatives
- 9.5.5. EatLove
- 9.5.5.1. Overview
- 9.5.5.2. Financial performance
- 9.5.5.3. Product benchmarking
- 9.5.5.4. Strategic initiatives
- 9.5.6. Heali AI Corp
- 9.5.6.1. Overview
- 9.5.6.2. Financial performance
- 9.5.6.3. Product benchmarking
- 9.5.6.4. Strategic initiatives
- 9.5.7. BetterMeal AI
- 9.5.7.1. Overview
- 9.5.7.2. Financial performance
- 9.5.7.3. Product benchmarking
- 9.5.7.4. Strategic initiatives
- 9.5.8. Culina Health
- 9.5.8.1. Overview
- 9.5.8.2. Financial performance
- 9.5.8.3. Product benchmarking
- 9.5.8.4. Strategic initiatives
- 9.5.9. Superpower Health, Inc.
- 9.5.9.1. Overview
- 9.5.9.2. Financial performance
- 9.5.9.3. Product benchmarking
- 9.5.9.4. Strategic initiatives
- 9.5.10. Fay
- 9.5.10.1. Overview
- 9.5.10.2. Financial performance
- 9.5.10.3. Product benchmarking
- 9.5.10.4. Strategic initiatives
- 9.5.11. HealthifyMe Wellness Private Limited
- 9.5.11.1. Overview
- 9.5.11.2. Financial performance
- 9.5.11.3. Product benchmarking
- 9.5.11.4. Strategic initiatives
- 9.5.12. Nestlé
- 9.5.12.1. Overview
- 9.5.12.2. Financial performance
- 9.5.12.3. Product benchmarking
- 9.5.12.4. Strategic initiatives
- 9.5.13. Verdi Food B.V.
- 9.5.13.1. Overview
- 9.5.13.2. Financial performance
- 9.5.13.3. Product benchmarking
- 9.5.13.4. Strategic initiatives
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