U.S. Organic Wine Market Size, Share & Trends Analysis Report By Type (Red Wine, White Wine), By Packaging (Bottles, Cans), By Distribution Channel (On-Trade, Off-Trade), And Segment Forecasts, 2025 - 2030

U.S. Organic Wine Market Size & Trends

The U.S. organic wine market size was estimated at USD 1,012.5 million in 2024 and is projected to grow at a CAGR of 10.2% from 2025 to 2030. The growth is attributable to increasing consumer health consciousness and sustainability concerns. Consumers are aligning their drinking habits with wellness goals, favoring wines produced without synthetic pesticides and fertilizers, which are perceived as healthier and safer. This shift is supported by a growing vegan and chemical-free lifestyle trend, encouraging demand for organic wines that meet these criteria. For instance, the USDA’s National Organic Program provides certification that assures consumers of product authenticity, boosting market confidence.

Another significant driver is the rising environmental awareness among American consumers, who prefer products that minimize ecological impact. Organic wine production promotes biodiversity, soil health, and water conservation, resonating with environmentally conscious buyers. In addition, innovations in organic viticulture and winemaking have improved the taste and quality of organic wines, enabling them to compete effectively with conventional wines. This has helped expand the consumer base beyond niche markets.

The U.S. organic wine industry also benefits from strong regulatory frameworks and certification programs that ensure strict adherence to organic standards. These programs enhance transparency and build consumer trust, which is critical in a market where authenticity and quality are paramount. Moreover, the expansion of organic wine offerings in mainstream retail and e-commerce channels has increased accessibility, allowing more consumers to explore and purchase organic wines conveniently.

Millennials and younger consumers are key growth segments, driven by their preference for premium, sustainable, and health-oriented products. This demographic associates organic wines with higher quality and environmental responsibility, fueling demand. For instance, several U.S. wineries have launched organic wine ranges targeting this audience, reflecting the market’s evolving dynamics. Overall, the combination of health trends, environmental values, regulatory support, and consumer demographics underpins the robust growth forecast for the U.S. organic wine industry.

U.S. Organic Wine Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. organic wine market report based on type, packaging, and distribution channel:

• Type Outlook (Revenue, USD Million, 2018 - 2030)
• Red Organic Wine
• White Organic Wine
• Packaging Outlook (Revenue, USD Million, 2018 - 2030)
• Bottles
• Cans
• Others
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• On Trade
• Off Trade

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