North America Rum Market Size, Share & Trends Analysis Report By Product (Dark & Golden Rum, White Rum, Flavored & Spiced Rum), By Distribution Channel (Off-trade, On-trade), By Country (U.S., Canada, Mexico), And Segment Forecasts, 2025 - 2030

North America Rum Market Size & Trends

The North America rum market size was estimated at USD 4.03 billion in 2024 and is projected to grow at a CAGR of 4.8% from 2025 to 2030. The market is driven by evolving consumer preferences toward premium and craft spirits, increasing demand for flavored and spiced rum variants, and the rising popularity of cocktail culture among younger demographics. The market is further supported by innovation in product offerings, such as organic and aged rums, and by expanding distribution through both traditional retail and e-commerce platforms. In addition, the resurgence of tiki bars and rum-centric festivals is revitalizing interest in rum as a versatile and experiential beverage choice.

The growth of the North America rum industry is being strongly influenced by shifting consumer preferences, particularly the rising demand for premium and craft spirits. Surveys conducted by the Distilled Spirits Council of the United States (DISCUS) indicate that over 50% of millennial and Gen Z drinkers prioritize authenticity, quality ingredients, and craftsmanship in their alcohol purchases. This has led to increased interest in aged and small-batch rums, with brands such as Mount Gay, Plantation, and Diplomático expanding their footprint through limited-edition releases and cask-finished expressions.

The rum market across the U.S., Canada, and Mexico is expanding due to rising consumer interest in premiumization, craft production, and culturally rooted expressions. In the U.S., surveys from the Distilled Spirits Council show a strong shift among millennials and Gen Z toward premium and authentic spirits, which has fueled demand for small-batch, aged, and artisanal rums. Canadian consumers echo this trend, with Spirits Canada reporting a notable increase in the purchase of premium rums over the past two years. Meanwhile, in Mexico, traditionally dominated by tequila and mezcal, younger drinkers are showing curiosity for rum, especially those tied to Afro-Caribbean traditions or made with local ingredients. Mexican craft rums such as Paranubes (an agricole-style rum made in Oaxaca) are gaining domestic popularity and international recognition, highlighting a growing domestic market for high-quality, terroir-driven rums.

New product innovation and flavor experimentation are energizing the market across all three countries. In the U.S., major brands like Captain Morgan and Bacardi have expanded their flavored portfolios with offerings such as Tropical Punch, Sliced Apple, and Coconut, designed for cocktail versatility and entry-level appeal. Canada has also seen local innovation with Chic Choc Spiced Rum, which uses boreal forest spices native to Quebec—a product that blends regional identity with the rising demand for unique spiced rums. In Mexico, larger producers like Ron Mocambo and Ron Prohibido continue to introduce aged and flavored variants, while cocktail bars in urban hubs like Mexico City are increasingly showcasing rum-based drinks, including riffs on classics like the daiquiri and the piña colada. This flavor-forward trend aligns with the broader rise of mixology culture across North America, where rum is being rediscovered not just as a casual mixer but as a versatile base for sophisticated cocktails.

Brands are also leveraging experiential marketing, direct-to-consumer platforms, and social responsibility to deepen consumer engagement across North America. In the U.S. and Canada, online platforms such as Drizly, ReserveBar, and Canada Craft Club have made premium and international rums more accessible, while subscription boxes are helping consumers explore the category at home. In Mexico, retail chains such as La Europea and events like the Congreso del Ron provide physical and cultural spaces for consumers to explore global rum varieties. At the same time, socially conscious brands like Equiano (which blends African and Caribbean rums and supports anti-slavery initiatives) and Ten To One (founded by a Trinidadian-American entrepreneur) are winning over North American consumers by combining high-quality production with purposeful brand storytelling. This intersection of culture, innovation, and access is what’s driving continued growth in the rum market across North America.

North America Rum Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America rum market report based on product, distribution channel, and country:

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• Dark and Golden Rum
• White Rum
• Flavored and Spiced Rum
• Others
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• Off-trade
• On-trade
• Country Outlook (Revenue, USD Million, 2018 - 2030)
• U.S.
• Canada
• Mexico

Please note The report will be delivered in 4-8 business days upon order notification. Show more