North America Kombucha Market Size, Share & Trends Analysis Report By Product (Conventional, Hard), By Distribution Channel (On-Trade, Off-Trade), By Region, And Segment Forecasts, 2025 - 2030

North America Kombucha Market Trends

The North America kombucha market size was estimated at USD 1.88 billion in 2024 and is expected to grow at a CAGR of 13.7% from 2025 to 2030. The growth of the kombucha industry in North America is fueled by a rising consumer preference for healthy, functional beverages and increased awareness of the benefits of probiotics for gut health. The growing demand for natural, organic, and low-sugar products aligns with health-conscious consumption trends, further accelerating market growth. In addition, the introduction of innovative flavors and unique formulations has broadened kombucha’s consumer base, making it more appealing to a diverse audience.

Kombucha has gained popularity in the wellness sector, with product innovation becoming a driving force in its adoption. Brands started diversifying kombucha offerings, introducing a wider variety of flavors, including fruit-infused and lower-sugar options, which catered to a broader taste preference. With consumers increasingly seeking products aligned with sustainable practices, kombucha producers adopted eco-friendly packaging, focusing on organic ingredients and non-GMO certifications.

Another key factor influencing product adoption is consumers' awareness of their alcohol intake, owing to health concerns and the rise of sober curiosity. This shift has led consumers to prefer low-alcohol functional beverages such as kombucha. For instance, according to the data published in November 2024, Gen Z consumers are keen on reducing their alcohol intake and consuming about one-third less beer and wine than previous generations.

With this increasing interest in health-conscious choices, the position of kombucha within the functional beverage market is strengthened. The growing consumer preference for health-focused fermented beverages is anticipated to boost product demand. These drinks, enriched with probiotic bacteria, assist in addressing issues such as digestion and inflammation. The key companies are capitalizing on these trends by introducing new products in the market. For instance, in January 2024, Boochcraft, a U.S.-based company, launched a new product called Mood, a hard kombucha beverage in 2 exciting variants, Energize and Rejuvenate.

Additionally, plant-based and vegan preferences are influencing the adoption of kombucha, with many brands catering to these dietary requirements, ensuring that their products are cruelty-free and vegan-friendly.

North America Kombucha Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America kombucha market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)
• Conventional
• Hard
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• On-Trade
• Off-Trade
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
• U.S.
• Canada
• Mexico

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