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North America Beer Market Size, Share & Trends Analysis Report By Product (Ale, Lager, Stout, Others), By Packaging, By Production, By Distribution Channel (On-Trade, Off-Trade), By Country, And Segment Forecasts, 2025 - 2030

Publisher Grand View Research
Published Jun 09, 2025
Length 120 Pages
SKU # GV20192262

Description

North America Beer Market Size & Trends

The North America beer market size was estimated at USD 177.83 billion in 2024 and is expected to grow at a CAGR of 6.9% from 2025 to 2030. The market is experiencing growth due to a combination of evolving consumer preferences, demographic shifts, and innovation in product offerings. One of the primary drivers is the increasing demand for craft and premium beers. Consumers, especially younger adults, are seeking unique flavors, locally brewed options, and artisanal products that provide a more personalized drinking experience. This has led to a surge in the popularity of microbreweries and craft beer festivals, which are fueling regional demand.

Health-conscious trends have also influenced the market, with a growing preference for low-calorie, low-alcohol, and non-alcoholic beers. These options allow consumers to enjoy the social aspects of beer consumption without compromising on wellness goals. Moreover, beer brands are expanding into hard seltzers and flavored malt beverages, capturing interest from a broader audience, including those who previously leaned toward spirits or wine.

Younger generations, particularly Gen Z and millennials, are at the forefront of this shift. Approximately 65% of Gen Zers plan to drink less in 2025, and 39% intend to adopt a completely alcohol-free lifestyle for the year. This demographic is also more inclined to explore nonalcoholic alternatives, with 35% discovering new options through social media and 28% trying products endorsed by influencers or celebrities.

Millennials and Gen Z comprise a significant percentage of alcohol consumers, and this pattern is anticipated to continue over the forecast period. According to data published by the Penn State Extension, an educational organization, Millennials and Gen Z drinkers consume various alcohols for relaxing, getting a buzz, and having a good time. Moreover, according to the same article, in the 52 weeks ending in May 2021, 90% of Millennials bought alcohol. Millennials have likely influenced the growth of the overall alcohol market, including draught beer.

Several factors contribute to this trend, including health and wellness goals, financial considerations, and a desire for lifestyle changes. Over half of Americans cite saving money as a reason for drinking less, and one in five view alcohol as a luxury they can no longer afford. Additionally, 58% of Gen Zers aim to reduce alcohol intake to improve mental health, while nearly half of baby boomers are motivated by weight loss goals.

North America Beer Market Report Segmentation

This report forecasts revenue growth at the regional and country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the North America beer market report on the basis of product, packaging, production, distribution channel, and country:
  • Product Outlook (Revenue, USD Million, 2018 - 2030)
  • Ale
  • Lager
  • Stout
  • Others
  • Packaging Outlook (Revenue, USD Million, 2018 - 2030)
  • Bottles
  • Cans
  • Others
  • Production Outlook (Revenue, USD Million, 2018 - 2030)
  • Macro Brewery
  • Micro Brewery
  • Craft Brewery
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • On-Trade
  • Off-Trade
  • Country Outlook (Revenue, USD Million, 2018 - 2030)
  • U.S.
  • Canada
  • Mexico
Please note The report will be delivered in 4-8 business days upon order notification.

Table of Contents

120 Pages
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Packaging Outlook
2.4. Production Outlook
2.5. Distribution Channel Outlook
2.6. Competitive Landscape Outlook
Chapter 3. North America Beer Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Global Beer Market Size & Growth Rate Overview, 2018 - 2030 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trends Outlooks
3.3.2. Manufacturing and Technology Trends
3.3.3. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. North America Beer Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings
Chapter 5. North America Beer Market: Product Estimates & Trend Analysis
5.1. North America Beer Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
5.3.1. Ale
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Lager
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Strout
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Others
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. North America Beer Market: Packaging Estimates & Trend Analysis
6.1. North America Beer Market, by Packaging: Key Takeaways
6.2. Packaging Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Million)
6.3.1. Bottles
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Cans
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.3. Others
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. North America Beer Market: Production Estimates & Trend Analysis
7.1. North America Beer Market, by Production: Key Takeaways
7.2. Production Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Production, 2018 - 2030 (USD Million)
7.3.1. Macro Brewery
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Micro Brewery
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Craft Brewery
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. North America Beer Market: Distribution Channel Estimates & Trend Analysis
8.1. North America Beer Market, by Distribution Channel: Key Takeaways
8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
8.3.1. On-Trade
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. Off-Trade
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. North America Beer Market: Country Estimates & Trend Analysis
9.1. North America Beer Market: Country Outlook
9.2. Country Movement Analysis & Market Share, 2024 & 2030
9.3. Market Estimates & Forecasts, by Country, 2018 - 2030 (USD Million)
9.3.1. U.S.
9.3.1.1. Key country dynamics
9.3.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.2. Canada
9.3.2.1. Key country dynamics
9.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3.3. Mexico
9.3.3.1. Key country dynamics
9.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 10. Competitive Analysis
10.1. Recent Developments & Impact Analysis by Key Market Participants
10.2. Company Categorization
10.3. Participant’s Overview
10.4. Financial Performance
10.4.1. Revenue
10.4.2. COGS
10.4.3. Gross Profit Margin (%)
10.4.4. EBIT/EBITDA
10.4.5. Regional Revenue Breakdown
10.4.6. Business Segment Revenue Breakdown (as per annual report)
10.5. Product Portfolios
10.6. Company Market Share Analysis, 2024 (%)
10.7. Company Heat Map Analysis
10.8. Strategy Mapping
10.9. Company Profiles
10.9.1. AB InBev
10.9.1.1. Company Overview
10.9.1.2. Financial Performance
10.9.1.3. Product Portfolios
10.9.1.4. Strategic Initiatives
10.9.2. Heineken N.V.
10.9.2.1. Company Overview
10.9.2.2. Financial Performance
10.9.2.3. Product Portfolios
10.9.2.4. Strategic Initiatives
10.9.3. Carlsberg Breweries A/S
10.9.3.1. Company Overview
10.9.3.2. Financial Performance
10.9.3.3. Product Portfolios
10.9.3.4. Strategic Initiatives
10.9.4. Molson Coors Beverage Company
10.9.4.1. Company Overview
10.9.4.2. Financial Performance
10.9.4.3. Product Portfolios
10.9.4.4. Strategic Initiatives
10.9.5. Asahi Group Holdings, Ltd.
10.9.5.1. Company Overview
10.9.5.2. Financial Performance
10.9.5.3. Product Portfolios
10.9.5.4. Strategic Initiatives
10.9.6. Diageo
10.9.6.1. Company Overview
10.9.6.2. Financial Performance
10.9.6.3. Product Portfolios
10.9.6.4. Strategic Initiatives
10.9.7. China Resources North America Beer (Holdings) Company Limited
10.9.7.1. Company Overview
10.9.7.2. Financial Performance
10.9.7.3. Product Portfolios
10.9.7.4. Strategic Initiatives
10.9.8. Boston North America Beer Co.
10.9.8.1. Company Overview
10.9.8.2. Financial Performance
10.9.8.3. Product Portfolios
10.9.8.4. Strategic Initiatives
10.9.9. Kirin Holdings Company, Limited.
10.9.9.1. Company Overview
10.9.9.2. Financial Performance
10.9.9.3. Product Portfolios
10.9.9.4. Strategic Initiatives
10.9.10. Beijing Yanjing North America Beer Group Corporation
10.9.10.1. Company Overview
10.9.10.2. Financial Performance
10.9.10.3. Product Portfolios
10.9.10.4. Strategic Initiatives

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