U.S. Music Streaming Market Size, Share & Trends Analysis Report By Service (On-demand Streaming, Live Streaming), By Platform (Apps, Browsers), By Content Type, By End Use, And Segment Forecasts, 2025 - 2030

U.S. Music Streaming Market Trends

The U.S. music streaming market size was estimated at USD 11.05 billion in 2024 and is projected to grow at a CAGR of 13.4% from 2025 to 2030. This growth is primarily driven by the widespread smartphone adoption, high-speed internet penetration, and shifting consumer preferences from music ownership to on-demand access in the country. U.S. consumers are increasingly favoring personalized playlists, offline listening, and seamless cross-device experiences, transforming music consumption into an "on-tap" activity rather than owning physical or digital copies, which is further driving the U.S. music streaming industry expansion.

The integration of music streaming services with smart devices has played a pivotal role in the U.S. market’s growth. U.S. consumers are increasingly using voice-controlled devices such as Amazon Echo, Google Nest, and Apple HomePod to access music streaming services, making music consumption more convenient and hands-free. The seamless integration between streaming platforms and smart devices has become a significant driver in attracting new users, especially as smart home ecosystems grow. As the demand for connected living experiences rises, music streaming via smart devices is expected to present lucrative growth opportunities in the market.

Furthermore, exclusive content and artist collaborations are becoming a key differentiator in the U.S. music streaming industry. Services such as Apple Music and Tidal have successfully attracted U.S. users by offering exclusive album releases, early access to music, and behind-the-scenes content from top artists. These partnerships provide listeners with unique experiences that are not available on other platforms, increasing subscriber loyalty and driving user engagement. As artists continue to leverage streaming platforms for exclusive content, this trend is expected to be a major growth driver in the U.S. music streaming industry expansion.

Moreover, social media’s influence on music streaming is a growing trend in the U.S. Consumers in the U.S. regions are discovering music through these platforms, often leading to an uptick in streams for trending songs. Music streaming services such as Spotify AB and Apple Music have integrated social sharing features, allowing users to share their favorite tracks across social media, further promoting music discovery. This integration between social media and music streaming is reshaping how people engage with and consume music in the U.S.

Companies in the U.S. music streaming industry are forming strategic partnerships with artists, record labels, and tech companies to enhance their content offerings and expand their reach. Collaborations with U.S. artists enable platforms to provide exclusive content, early releases, and special events, attracting new subscribers. Such strategies are expected to significantly contribute to the growth of the U.S. music streaming industry in the coming years.

U.S. Music Streaming Market Report Segmentation

This report forecasts revenue growth at the regional level and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. music streaming market report based on service, platform, content type, and end use:

• Service Outlook (Revenue, USD Million, 2018 - 2030)
• On-demand streaming
• Live streaming
• Platform Outlook (Revenue, USD Million, 2018 - 2030)
• Apps
• Browsers
• Content Type Outlook (Revenue, USD Million, 2018 - 2030)
• Audio
• Video
• End Use Outlook (Revenue, USD Million, 2018 - 2030)
• Individual
• Commercial