MEA Dietary Supplements Market Trends
The Middle East and Africa dietary supplements market size was estimated at USD 4.10 billion in 2024 and is projected to grow at a CAGR of 10.3% from 2025 to 2030. Increasing awareness regarding the benefits offered by dietary supplements and a large number of customers seeking convenient and easy-to-consume nutritional solutions that can prevent lifestyle-driven illnesses and facilitate improvements in health and well-being are primarily influencing the growth of this market. Focusing on multiple brands to enhance our footprint in the Middle East and Africa also contributes to the projected growth.
The rising prevalence of chronic disorders, including diabetes and cancer, along with the increasing rates of obesity and other serious health issues in the region, has led to a growing demand for consumer health products, such as dietary supplements. Climate conditions, such as extremely high daytime temperatures, are likely to contribute to various health problems, including vitamin D deficiency caused by limited sunlight exposure.
The wide variety of products offered by key consumer healthcare brands and global companies operating in the regional market for dietary supplements also contributes to the growth experienced by this market. This includes capsules, powders, gummies, liquids, and more. New product developments and new partnerships among various market participants are projected to facilitate improved customer engagement. For instance, in October 2024, Zinereo Pharma, a company by Zendal Group, announced its latest strategic partnership with Cigalah Medpharm to expand its probiotics portfolio in the Middle East. Such developments are likely to develop significant growth opportunities for the Middle East and Africa dietary supplements market during the forecast period.
Middle East And Africa Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Middle East and Africa dietary supplements market report based on ingredients, form, type, application, end use, distribution channel, and country:
- Ingredients Outlook (Revenue, USD Million, 2018 - 2030)
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (Selenium, Chromium, Copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Form Outlook (Revenue, USD Million, 2018 - 2030)
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Type Outlook (Revenue, USD Million, 2018 - 2030)
- OTC
- Prescribed
- Application Outlook (Revenue, USD Million, 2018 - 2030)
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- End Use Outlook (Revenue, USD Million, 2018 - 2030)
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Geriatric
- Children
- Infants
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practioner
- Others (Direct to Consumer, MLM)
- Online
- Amazon
- Other Online Retail Stores
- Country Outlook (Revenue, USD Million, 2018 - 2030)
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Egypt
- Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR’s Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
- Chapter 3. Middle East & Africa Dietary Supplements Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Regulatory Framework
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Industry Analysis Tools
- 3.5.1. Porter’s Five Forces Analysis
- 3.6. Market Entry Strategies
- Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
- Chapter 5. Middle East & Africa Dietary Supplements Market: Ingredients Estimates & Trend Analysis
- 5.1. Middle East & Africa Dietary Supplements Market Ingredients: Key Takeaways
- 5.2. Ingredients Movement Analysis & Market Share, 2024 & 2030
- 5.3. Middle East & Africa Dietary Supplements Market Estimates & Forecast, By Ingredients, 2018 to 2030 (USD Million)
- 5.3.1. Vitamin
- 5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.1. Multivitamin
- 5.3.1.1.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.2. Vitamin A
- 5.3.1.1.1.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.3. Vitamin B
- 5.3.1.1.1.3. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.4. Vitamin C
- 5.3.1.1.1.4. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.5. Vitamin D
- 5.3.1.1.1.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.6. Vitamin K
- 5.3.1.1.1.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.7. Vitamin E
- 5.3.1.1.1.7. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2. Botanicals
- 5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3. Minerals
- 5.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.2. Calcium
- 5.3.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.3. Potassium
- 5.3.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.4. Magnesium
- 5.3.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.5. Iron
- 5.3.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.6. Zinc
- 5.3.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.7. Others (Selenium, Chromium, Copper)
- 5.3.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.4. Proteins & Amino Acids
- 5.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.4.2. Collagen
- 5.3.4.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.4.3. Others
- 5.3.4.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.5. Fibers & Specialty Carbohydrates
- 5.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.6. Omega Fatty Acids
- 5.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.7. Probiotics
- 5.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.8. Prebiotics & Postbiotics
- 5.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.9. Others
- 5.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 6. Middle East & Africa Dietary Supplements Market: Form Estimates & Trend Analysis
- 6.1. Middle East & Africa Dietary Supplements Market Form: Key Takeaways
- 6.2. Form Movement Analysis & Market Share, 2024 & 2030
- 6.3. Middle East & Africa Dietary Supplements Market Estimates & Forecast, By Form, 2018 to 2030 (USD Million)
- 6.3.1. Tablets
- 6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.2. Capsules
- 6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.3. Soft Gels
- 6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.4. Powders
- 6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.5. Gummies
- 6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.6. Liquid
- 6.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.7. Others
- 6.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 7. Middle East & Africa Dietary Supplements Market: Type Estimates & Trend Analysis
- 7.1. Middle East & Africa Dietary Supplements Market Type: Key Takeaways
- 7.2. Type Movement Analysis & Market Share, 2024 & 2030
- 7.3. Middle East & Africa Dietary Supplements Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
- 7.3.1. OTC
- 7.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 7.3.2. Prescribed
- 7.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 8. Middle East & Africa Dietary Supplements Market: Application Estimates & Trend Analysis
- 8.1. Middle East & Africa Dietary Supplements Market Application: Key Takeaways
- 8.2. Application Movement Analysis & Market Share, 2024 & 2030
- 8.3. Middle East & Africa Dietary Supplements Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
- 8.3.1. Bone & Joint Health
- 8.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.2. Gastrointestinal Health
- 8.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.3. Immunity
- 8.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.4. Cardiac Health
- 8.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.5. Diabetes
- 8.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.6. Anti-cancer
- 8.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.7. Lungs Detox/Cleanse
- 8.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.8. Skin/ Hair/ Nails
- 8.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.9. Sexual Health
- 8.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.10. Brain/Mental Health
- 8.3.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.11. Insomnia
- 8.3.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.12. Menopause
- 8.3.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.13. Anti-aging
- 8.3.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.14. Prenatal Health
- 8.3.14.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.15. Others
- 8.3.15.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 9. Middle East & Africa Dietary Supplements Market: End Use Estimates & Trend Analysis
- 9.1. Middle East & Africa Dietary Supplements Market End Use: Key Takeaways
- 9.2. End Use Movement Analysis & Market Share, 2024 & 2030
- 9.3. Middle East & Africa Dietary Supplements Market Estimates & Forecast, By End Use, 2018 to 2030 (USD Million)
- 9.3.1. Adults
- 9.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2. Millennials
- 9.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2. Male
- 9.3.1.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.3. Female
- 9.3.1.2.2.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.3. Pregnant Women
- 9.3.1.2.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.4. Non-pregnant Women
- 9.3.1.2.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.3. Gen X
- 9.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.3.2. Male
- 9.3.1.2.2.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.3.3. Female
- 9.3.1.2.2.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.7. Pregnant Women
- 9.3.1.2.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.8. Non-pregnant Women
- 9.3.1.2.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.4. Gen Z
- 9.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.4.2. Male
- 9.3.1.2.2.9. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.4.3. Female
- 9.3.1.2.2.10. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.11. Pregnant Women
- 9.3.1.2.2.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.12. Non-pregnant Women
- 9.3.1.2.2.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.5. Boomers
- 9.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.5.2. Male
- 9.3.1.2.2.13. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.5.3. Female
- 9.3.1.2.2.14. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.2. Geriatric
- 9.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.3. Children
- 9.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.4. Infants
- 9.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 10. Middle East & Africa Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
- 10.1. Middle East & Africa Dietary Supplements Market Distribution Channel: Key Takeaways
- 10.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 10.3. Middle East & Africa Dietary Supplements Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
- 10.3.1. Offline
- 10.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.2. Hypermarkets/Supermarkets
- 10.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.3. Pharmacies
- 10.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.4. Specialty Stores
- 10.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.5. Practioner
- 10.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.6. Others (Direct to Consumer, MLM)
- 10.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.2. Online
- 10.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.2.2. Amazon
- 10.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.2.3. Other Online Retail Stores
- 10.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- Chapter 11. Middle East & Africa Dietary Supplements Market: Regional Estimates & Trend Analysis
- 11.1. Middle East & Africa Dietary Supplements Market: Regional Outlook
- 11.2. Regional Marketplaces: Key Takeaways
- 11.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 11.3.1. Middle East & Africa
- 11.3.1.1. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 11.3.1.2. South Africa
- 11.3.1.2.1. Key Country Dynamics
- 11.3.1.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 11.3.1.3. Saudi Arabia
- 11.3.1.3.1. Key Country Dynamics
- 11.3.1.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 11.3.1.4. UAE
- 11.3.1.4.1. Key Country Dynamics
- 11.3.1.4.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- 11.3.1.5. Egypt
- 11.3.1.5.1. Key Country Dynamics
- 11.3.1.5.2. Market Estimates And Forecast, 2018 - 2030 (USD Million)
- Chapter 12. Middle East & Africa Dietary Supplements Market - Competitive Landscape
- 12.1. Recent Developments & Impact Analysis by Key Market Participants
- 12.2. Company Categorization
- 12.3. Financial Performance
- 12.4. Product Benchmarking
- 12.5. Company Market Share, 2024
- 12.6. Company Heat Map/ Positioning Analysis
- 12.7. Strategy Mapping
- 12.8. Company Profiles
- 12.8.1. Amway Corp.
- 12.8.1.1. Company Overview
- 12.8.1.2. Financial Performance
- 12.8.1.3. Product Benchmarking
- 12.8.1.4. Strategic Initiatives
- 12.8.2. Abbott
- 12.8.2.1. Company Overview
- 12.8.2.2. Financial Performance
- 12.8.2.3. Product Benchmarking
- 12.8.2.4. Strategic Initiatives
- 12.8.3. Bayer AG
- 12.8.3.1. Company Overview
- 12.8.3.2. Financial Performance
- 12.8.3.3. Product Benchmarking
- 12.8.3.4. Strategic Initiatives
- 12.8.4. Glanbia PLC
- 12.8.4.1. Company Overview
- 12.8.4.2. Financial Performance
- 12.8.4.3. Product Benchmarking
- 12.8.4.4. Strategic Initiatives
- 12.8.5. Pfizer Inc.
- 12.8.5.1. Company Overview
- 12.8.5.2. Financial Performance
- 12.8.5.3. Product Benchmarking
- 12.8.5.4. Strategic Initiatives
- 12.8.6. ADM
- 12.8.6.1. Company Overview
- 12.8.6.2. Financial Performance
- 12.8.6.3. Product Benchmarking
- 12.8.6.4. Strategic Initiatives
- 12.8.7. GSK plc
- 12.8.7.1. Company Overview
- 12.8.7.2. Financial Performance
- 12.8.7.3. Product Benchmarking
- 12.8.7.4. Strategic Initiatives
- 12.8.8. Herbalife Nutrition Ltd.
- 12.8.8.1. Company Overview
- 12.8.8.2. Financial Performance
- 12.8.8.3. Product Benchmarking
- 12.8.8.4. Strategic Initiatives
- 12.8.9. Nature's Sunshine Products, Inc.
- 12.8.9.1. Company Overview
- 12.8.9.2. Financial Performance
- 12.8.9.3. Product Benchmarking
- 12.8.9.4. Strategic Initiatives
- 12.8.10. RBK Nutraceuticals
- 12.8.10.1. Company Overview
- 12.8.10.2. Financial Performance
- 12.8.10.3. Product Benchmarking
- 12.8.10.4. Strategic Initiatives
- 12.8.11. DuPont de Nemours, Inc.
- 12.8.11.1. Company Overview
- 12.8.11.2. Financial Performance
- 12.8.11.3. Product Benchmarking
- 12.8.11.4. Strategic Initiatives
- 12.8.12. Nature’s Bounty
- 12.8.12.1. Company Overview
- 12.8.12.2. Financial Performance
- 12.8.12.3. Product Benchmarking
- 12.8.12.4. Strategic Initiatives
- 12.8.13. NOW Foods
- 12.8.13.1. Company Overview
- 12.8.13.2. Financial Performance
- 12.8.13.3. Product Benchmarking
- 12.8.13.4. Strategic Initiatives
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